SEO GLOSSARY – Part I. – Beginners of SEO

SEO Expert Glossary
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/abovethefold.png” title=”1. Above the Fold” content=”It’s the top portion of your website that’s viewable prior to scrolling. Some people would define it as the top portion of your screen.” pagelink=”above-the-fold”]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/ABSOLUTE.png” title=”2. Absolute Link” content=”This is a term used to describe the full URL of the page that’s being linked at. It’s not the same as the relative link path.”]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/AFFILIATEMARKETING.png” title=”3. Affiliate Marketing” content=”It’s a program that lets merchants in expanding their market reach while they pay independent agents on CPA (cost per action) basis. Affiliates are only paid if their visitors have completed an action.”]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/analytics.png” title=”4. Analytics” content=”This is a program that lets you track your page views conversion statistics and user paths based on a tracking code installed on your site. Marketers who installed an analytics tool on their website have an advantage over those marketers website without the tool.”]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/anchor.png” title=”5. Anchor Text” content=”It’s a kind of text that a user would click on when following a link. If the link is an image it’s called an alt attribute that acts in replacement of an anchor text. The link must occur naturally. Else it will be considered by the search engine as a sign of manipulation.”]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/anchor.png” title=”6. Authority” content=”This is a type of page or domain that ranks well in search engines. Factors associated with page authority would include age traffic trends site history and link equity”]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/bait-switch.png” title=”7. Bait and Switch” content=”It’s a marketing technique that you make to make something look pure or to get people believe in it. Then it switches the intent or purpose of the site after you’ve gained authority.”]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/blackhat.png” title=”8. Black Hat SEO” content=”This is an SEO practice that increases your page rank in search engines like Bing and Google through ways that violate the terms of service of search engines. The guidelines set by search engines aren’t static unfortunately. The things that are considered legitimate today may be considered deceptive tomorrow.”]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/blog.png” title=”9. Blog” content=”It’s an updated journal with a reverse chronological order format. Most blogs today are archiving and categorizing information. However they also provide a feed that offers better user-interaction while visitors are leaving comments on the posts.”]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/blog.png” title=”10. Boolean Search”]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/brokenlink.png” title=”11. Broken Link” content=”It’s a type of link that’s not functioning. In other words it’s a link that doesn’t lead the user to the desired location. It can be the result of a website going offline or the site’s owner moves the page’s location.”]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/bookmark.png” title=”12. Bookmark” content=”It’s a link to a certain website that you’ve saved for later reading or reference on your computer or web browser. Delicious and Digg are social bookmarking sites that allow users in sharing websites that they like with other users. Gaining links to your site in these sites is a good sign to crawlers. They can give the search engine a clue that your content tickles the interest of people.”]
[wd-custom-list-display iconimg=”” title=”13. Canonical URL” content=”This is the best address that’s given for user to find a piece of information. It’s used when you have the same page content that can be accessed through more than one URL. By using a canonical URL you’re helping the search engines in understanding the best URL for a piece of content.”]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/cache.png” title=”14. Cache” content=”It’s a copy of a web page that’s being stored by a search engine. When a user search the web the user doesn’t actively search the entire web. Instead the user is searching files found in the search engine index.”]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/css.png” title=”15. CSS or Cascading Style Sheets” content=”This is a part of a site’s code that defines how every element of your site will look such as the headers and links.”]
[wd-custom-list-display iconimg=”” title=”16. Cloaking” content=”It’s a method of displaying different content to search engines. This SEO practice may be considered as reasonable. However it may get your site banned from being crawled by a search engine.”]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/cookies.png” title=”17. Cookie” content=”It’s a small data file that’s written to your local machine. Cookies are generally used to assist websites in customizing user experience. They also help affiliate program managers in tracking conversions.”]
[wd-custom-list-display iconimg=”” title=”18. CTR or Clickthrough Rate” content=”It’s a percentage of people who saw and click an ad that they’ve viewed. This is another way to measure how relevant the site’s keyword or traffic source is.”]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/directory.png” alt=”directory” title=”19. Directory” content=”It works like a directory for people and phone numbers. By submitting your site to a certain directory it provides you more than just an inbound link. It also helps people in finding your site. Yahoo! Directory and Dmoz are two of the most popular web directories you can use.”]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/deadlink” title=”20. Dead Link” content=”It’s a type of link that’s no longer functional. You can find dead links in larger high-quality websites. But search engines consider dead link as a sign of information quality if there are more good links than dead links present. “]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/deeplink.png” alt=”deep link” title=”21. Deep Link” content=”It’s another type of link that points to an internal page within a site. Most high-quality sites have dead links that are pointing to interior pages. “]
[wd-custom-list-display iconimg=”” title=”22. Disavow” content=”This is a method used to tell the search engines that your site doesn’t vouch for the collection of inbound links to your website. It’s used to recover from manual link penalties. The use of a disavow tool is sufficient for penalty recovery.”]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/heading.png” alt=”heading” width=”212″ height=”194″ title=”23. Headings” content=”It’s a text of a website that’s found inside a heading tag like H1 or H2. The text used in headings are in larger and stronger font compared to other text on the page. “]
[wd-custom-list-display iconimg=”” title=”24. HTML” content=”this is a code in your website that search engines read. A good SEO practice requires website owners to keep their HTML clean so that search engines can read their site easily. It’s ideal to put a layout-related code in the CSS rather than the HTML. “]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/inboundlink.png” title=”25. Inbound Link” content=”It’s a type of link from one site to another. Gaining several inbound links will improve your SEO. This is especially true if the site that links to your site has a high PageRank. “]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/internal-link.png” title=”26. Internal Link” content=”this is another link from one page to another page on the same site. For example you may link your current post to your homepage or to your product page. “]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/keyword.png” title=”27. Keyword” content=”It’s a word that you enter in a search. To make your site popular your web page should be optimized for a specific keyword to draw in more visitors. “]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/LINKBUILDING.png” title=”28. Link Building” content=”It’s a process of gaining more inbound links to your site. The goal of this process is to improve your site’s search engine rankings. “]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/longtailkeywords.png” title=”29. Long-Tail Keyword” content=”It’s a type keyword that uses infrequently searched keyword. For SEO it’s highly recommended to consider using long-tail keywords because they have lower competition rate but they have higher qualified searchers. “]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/meta.png” title=”30. Meta Description” content=”this is a brief description of all contents of a page. It gives visitors an explanation of why they would want to visit your page. It’s found on search engine results pages and it’s written below the page title. “]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/meta-keywords.png” title=”31. Meta Keywords” content=”they’re once used by search engines in the early 200s. They were used to help the search engines in determining that the web page is all about. Unfortunately major search engines no longer use them. “]
[wd-custom-list-display iconimg=”” title=”32. NoFollow” content=”this is a type of link that doesn’t count as a point in a certain page’s favor. In other words it won’t boost the site’s PageRank. All nofollow links don’t get love. This is usually created by adding a rel=’nofollow’ to ahref. “]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/PAGERANK.png” title=”33. PageRank” content=”It’s a number that indicates how good your site’s overall SEO is. The numbers 0 to 10 are assigned by Google. These days however its relevance is changing. “]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/PANDA.png” title=”34. Panda” content=”It’s a Google’s algorithm that discourages website owners to create mediocre content just to claim keyword rankings without providing value to their users. “]
[wd-custom-list-display iconimg=”” title=”35. Page Title” content=”It’s the name that you give to your web page. This is seen at the top of your browser window. For SEO practice the title should have keywords that are related to your entire website. Search engines put emphasis on words found at the beginning of the title. “]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/ranking-factor.png” title=”36. Ranking Factor” content=”It’s an element used by a search engine in determining how to rank a certain page. This is based on the number of inbound links or the contents of the title tag. “]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/rss-feed.png” title=”37. RSS Feed” content=”Stands for Really Simple Syndication RSS is a subscription-based way for your visitors to get updates on new content every time you post one. It’s one way to help your followers in staying updated with your site’s latest content. “]
[wd-custom-list-display iconimg=”” title=”38. SERP or Search Engine Ranking Page” content=”this is a page that a user is sent to after making a query in a search engine. It usually provides 10 results. However the number varies depending on the search engine used and the query. “]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/sitemap.png” title=”39. Sitemap” content=”this is a special document created by a webmaster. It’s essentially a map of all the important pages of a website. Its role is to make it easier for the search engine to index a site. “]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/spider.png” title=”40. Spider” content=”It’s a computer program that searches the Internet while it collects information on the website. Google’s spider is known as GoogleBot. “]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/seo.png” title=”41.SEO” content=”this is an art of publishing information and marketing the content in a way that it assists search engines in understanding whether your site’s information is relevant to the search query. “]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/SEOMARKETING.png” title=”42. Search Engine Marketing” content=”It’s a type of marketing that aims to gain traffic from search engines either through paid or unpaid efforts. This is often used as the umbrella term for SEO. “]
[wd-custom-list-display iconimg=”https://seoexpertdanny.com/wp-content/uploads/2016/02/TRAFFIC.png” title=”43. Traffic” content=”It’s a term used to describe visitors to your website. The more traffic your site receives the better it is. “]
[wd-custom-list-display iconimg=”” title=”44. Title” content=”It’s a title of a page of your website. The HTML tag of title is