Dominate Local Search with Proven SEO and Digital Marketing Strategies for Roofers
At Website Depot, we specialize in SEO for roofers and digital marketing for roofing companies that want to generate more leads, get found on Google, and grow their local customer base. Whether you’re a roofing contractor offering residential services or a commercial roofing company with high-end clients, our digital marketing solutions are tailored to help you scale your business.
With more than 14 years of experience helping service businesses thrive online, Website Depot has helped hundreds of roofing contractors across the United States get ranked on page one of Google for their most profitable keywords. From search engine optimization (SEO) and pay-per-click (PPC) ads to local SEO and website development, we build results-driven digital strategies that convert clicks into customers.
Why SEO for Roofing Companies Matters
Roofing is one of the most competitive local service industries. Homeowners searching for roofing services are usually looking to hire fast—and most will click one of the top results on Google.
If your roofing company doesn’t appear on the first page of search results, your competitors are getting all the calls. This is why SEO for roofers is essential.
A strategic SEO campaign ensures that your business ranks high when potential customers search for:
“roofing contractor near me”
“emergency roof repair [your city]”
“roofing company in [your area]”
“metal roofing installation [your service area]”
When you’re consistently visible on Google’s top results, you’re also building long-term trust with your local community.
Our Roofing SEO & Digital Marketing Services
1. Custom Website Design & Optimization
First impressions matter. We create responsive, high-converting websites specifically designed for roofing contractors. Your website should load fast, be mobile-friendly, and showcase your services clearly.
Key features we implement:
Easy navigation and contact forms
Keyword-rich landing pages
Integrated customer reviews
Trust signals (certifications, BBB ratings, etc.)
2. Local SEO for Roofers
Local SEO is the heart of digital marketing for roofing companies. It focuses on getting your business seen in your local area—especially in the Google Map Pack.
We optimize your:
Google Business Profile (GMB)
NAP (Name, Address, Phone) citations across directories
Local landing pages
Schema markup for local businesses
With the right local SEO strategy, your business will appear in more local searches, calls, and direction requests.
3. Keyword Research & On-Page Optimization
We identify high-value keywords that homeowners and property managers use when searching for roofing services. Our SEO experts then optimize every page of your site to target those exact search terms.
Examples of roofing SEO keywords:
“roof leak repair near me”
“best roofer in [city]”
“roof replacement cost [city]”
“commercial flat roofing [location]”
Every heading, image alt tag, and meta description is written with SEO in mind.
4. Content Creation & Blogging
Google loves fresh content. We help your roofing business maintain an active blog that answers customer questions, explains roofing services, and highlights projects you’ve completed.
Examples of valuable roofing blog topics:
“Signs You Need a New Roof in [City]”
“Top 5 Roofing Materials and Their Costs”
“How Long Should a Roof Last in [Climate]?”
These content pieces not only boost SEO but also build authority and drive organic traffic over time.
5. Link Building & Off-Page SEO
We build your roofing company’s credibility by acquiring quality backlinks from relevant, trustworthy sites. The more reputable websites linking to your domain, the more Google sees your site as an authority.
Our approach includes:
Local directory submissions
Outreach to home improvement blogs
Press releases for notable projects or company milestones
6. Pay-Per-Click (PPC) Advertising
Need leads fast? Google Ads and Local Services Ads are the fastest way to get calls.
Our PPC services for roofers include:
Ad copywriting focused on conversion
Geo-targeted campaigns
Conversion tracking & optimization
A/B testing of landing pages
We manage everything from keyword bidding to reporting so you get the most out of every dollar.
7. Review Management & Online Reputation
90% of people read reviews before choosing a roofer. We help you build a five-star reputation across platforms like:
Google
Yelp
Angi
Facebook
With tools like ABC Tap Cards, we make it easier than ever for happy customers to leave you glowing reviews.
Benefits of SEO & Digital Marketing for Roofers
Here’s how our digital marketing and SEO services for roofing contractors make a difference:
✅ Generate more qualified leads
✅ Appear higher on Google search results
✅ Improve call volume & contact form submissions
✅ Enhance trust and credibility online
✅ Stand out from competitors in your area
✅ Establish long-term digital authority
Whether you’re just starting or have been in the business for years, digital marketing ensures you’re always in front of the right audience.
Why Choose Website Depot for Roofer SEO?
We’re more than a digital agency. We’re your growth partner. Roofing companies choose Website Depot because:
🔹 Experience: We’ve helped dozens of roofing companies rank #1 in their local markets.
🔹 Proven ROI: Our clients report 2x-5x ROI on digital marketing investments.
🔹 Transparency: We provide monthly reports, clear communication, and full campaign visibility.
🔹 Full-Service Approach: SEO, PPC, web design, content, review management—everything under one roof.
🔹 Local Expertise: We know the importance of ranking in your city, county, and surrounding service areas.
Our mission is simple: to help roofing companies get more jobs and grow sustainably using the power of the web.
Roofing Contractors We Serve
We work with all types of roofing businesses, including:
Residential roofing companies
Commercial roofing contractors
Roof repair specialists
Gutter installation and repair companies
Metal, tile, and shingle roofing providers
Storm damage and insurance claim contractors
No matter your specialty or location, we create digital campaigns that speak directly to your target audience.
Roofing SEO & Marketing Case Studies
Here are some real results we’ve achieved for our roofing clients:
🔧 California Roofing Contractors
Increased local leads by 400% in 6 months
Ranked #1 for “roof repair [city]” and “roof replacement [city]”
Reduced cost-per-lead from $80 to $28
🔧 Journey Builders & Roofing
Over 100 new Google reviews in 3 months
Doubled monthly website traffic
Booked out 3 weeks in advance for roof replacements
🔧 Storm Restoration Nation
GMB map rankings went from 15th to 3rd spot
3x more phone calls after site redesign
Grew Instagram followers by 230% with daily content
Start Your Roofer SEO Campaign Today
Don’t let another potential customer scroll past your competitors. At Website Depot, we deliver powerful SEO and digital marketing solutions designed to bring more roofing jobs to your doorstep.
-> Based in Los Angeles and serving roofing companies nationwide
-> Over 14 years helping home improvement businesses grow
-> Award-winning digital marketing agency recognized by DesignRush, Clutch, and Inc. Magazine
Let’s build your roofing company’s digital success story together.
Frequently Asked Questions (FAQs)
What is SEO for roofers?
SEO for roofers is the process of optimizing a roofing company’s online presence so it ranks higher on Google and other search engines. It involves keyword research, on-page SEO, local SEO, backlink building, and content creation to attract more customers.
How does SEO help my roofing business?
SEO helps your roofing business appear in search results when potential customers look for services like “roof repair near me.” It increases visibility, drives traffic to your website, and generates more qualified leads—ultimately boosting your revenue.
How long does roofing SEO take to show results?
SEO is a long-term strategy. Most roofing companies begin seeing results within 3-6 months, with optimal results building over time. Factors like competition, website age, and content quality can affect how quickly your rankings improve.
What’s the difference between SEO and PPC for roofers?
SEO focuses on organic traffic from unpaid search results, while PPC (pay-per-click) advertising drives paid traffic. Both are effective, but SEO offers long-term visibility, whereas PPC provides instant traffic. Many roofing companies use a combination of both.
What should I look for in a roofer SEO agency?
Look for a digital marketing agency with:
Experience in the roofing industry
Proven SEO case studies
Transparent reporting
A focus on ROI and lead generation
Full-service capabilities (web design, content, PPC)
Website Depot offers all of this and more.
Do I need a new website for SEO?
Not always. If your current site is fast, mobile-friendly, and SEO-optimized, we can work with it. If it’s outdated or missing key features, we may recommend a redesign to maximize SEO performance and lead conversion.
How much does roofing SEO cost?
Roofing SEO pricing varies based on your location, competition, and goals. At Website Depot, we offer flexible packages to fit your budget—from local campaigns to full-service digital strategies.
Let’s Grow Your Roofing Business
With SEO for roofing companies and strategic digital marketing, you’ll dominate your service area and keep your schedule full.
Contact US today to schedule your free SEO audit for your roofing company and see how we can help your roofing business thrive online.