SEO for Ecommerce – online shops
The objective of any online shop is to sell and sell increasingly. To achieve this objective, SEO is the primary strategy. SEO for eCommerce can be a very tricky issue is not worked outright. Poor SEO can be the reason for an online shop crumbling down. It is therefore important that you get the right personnel for the job. There are numerous SEO experts, genuine and self-proclaimed, out there and it is your role to sieve down to the best for your shop.
SEO for online shops is broken down into two categories; on-page and off-page. On page is for nursing that the site can be found on search engines. On the other hand, off-page is basically for promoting the site. On-page SEO brings organic traffic to the site, which many consider as the most important for the success of the shop, while off-page SEO attracts referrals. Among the two, there is no superior or inferior strategy, both are equally important for the success of the shop.
Both on-page and SEO strategies are guided by Google set guidelines. Even though on-page is promoted for the good of the shop, for example, where to place keywords, to include images, etc, off-page is normally restricted to avoid malpractices. Off-page SEO can be either good or bad, white hat and black hat respectively.
Most vital SEO strategies for an online shop
The first is the installation of the right shopping cart. There are several shopping carts out there. While some are simply that, “shopping carts”, others allow for optimization of the product. For example, the inclusion of the keywords used for the products through allowing for description and allowing search robots to crawl on the shopping cart details.
The second is keyword optimization. There are numerous keyword research tools out there and you should make use of them. Any traffic can land on the online shop, but for maximized conversion, you need the right traffic, right. Therefore, you need effective keyword research to ensure that only those seeking to purchase the item land on the page.
Third, you need to install a tracking SEO tool. The most common is Google analytics. With this tool, you will be able to maintain your online shop effectively for enhanced conversion.
Lastly, ensure that you use the right landing page. For eCommerce, it is best if the shopping cart is the home page. This way, organic traffic will land on the home page, add to cart whatever they need, and check out easily and without navigation difficulties.
Why is SEO for e-commerce important?
It is the single m
ost important strategy for the success of the shop. SEO for online shops is all about marketing the shop on the internet. Therefore, for any shop to survive the online competition and sales, SEO is important.
With SEO, the shop is visible to the public and it is networked among other websites. Increased networking means increased online prominence, which is what every businessperson wants.
Lastly, with SEO, only the right traffic is directed to the shop. This way, bounce rates are low and conversion high. This can only mean one thing, increased profits.
