Are you looking for more ways to increase your SEO? So many focus on writing content, researching keywords, and similar tasks that they tend to overlook some important factors. The best SEO strategy is a comprehensive one, that emphasizes many factors as opposed to just a few.
One of the best ways to help your SEO: improve your bounce rate. Google takes that very seriously when it comes to determining its rankings. But, beyond that, the more time someone spends on your site (and thus, the lower your bounce rate) the more likely they are to do business with you, either now or in the future. As our SEO agency can tell you, improving your bounce rate is the very definition of a “win-win.”
Bounce Rate Defined
Your bounce rate is a measurement. Specifically, it’s a measurement of the visitors who exit your site without having performed an action you’d want them to. You want them to “click here,” “read more,” go to another page, watch a video, follow you on one social media platform, make a purchase, get a free estimate, call for a consultation, and so forth. Bounce rate is a percentage of those who came to your site, looked at it, and just bailed (or “bounced.”)
When a user does that, Google determines that your site wasn’t a good fit for the keywords that led the user there. Thus, that harms your SEO. The opposite is true as well. If someone searches Google for a keyword, finds your site, then spends a lot of time on your site, that shows Google that you are a great fit for the keyword. So then, Google will put you higher in the rankings so that more users who search for that keyword can find your site. Below are some tips we’ve collected to help with exactly that.
Tips for Your Bounce Rate
Start Strong: Discounts, Limited Time Offers, and Deals Up Front
What’s one of the easiest ways to get someone to read something? Grab their attention early. Headlines and titles can only go so far in that regard. One effective method: put your deals, discounts, and more at the front.
Many users, especially those that had at least a passing interest in your business, are going to read to the end of the discount/deal to see exactly what you’re offering. One way to take this even further: emphasize the scarcity. Limited-time deals, flash sales, sales that are going to end soon, and so forth: that can grab someone’s attention and not let go for some time.
Coming on Strong the Wrong Way
Now, you may have read the above section and thought: “grab users’ attention early? Perfect! We’ll put up great autoplay videos that open immediately when they come to the site! They’ll want to stick around to see how the video ends!” That’s not necessarily true. In fact, often, the opposite happens.
For example, how many times have you gone to a site, had an autoplay video appear, and then immediately closed the site just so you didn’t have to deal with the video? Or, alternatively, you’re on the site, you’re reading it, and then an autoplay video bursts forth and you close the site to hide it? Our SEO agency imagines that’s happened often. It certainly has to. Keeping auto-play videos can, perhaps paradoxically, improve your boost rate.
Live Chat Keeps the Conversation Going
If an interested user comes to your site and has a question, do you have a way to answer it? It’s easy to say: “we’ve put a lot of content on our site. So, people will be able to find the answers that way.” Perhaps, but users can have a lot of questions. It’s entirely possible that they’ll get frustrated with being unable to find it, or they’ll come up with a question you haven’t thought of. Besides, you want to boost your bounce rate, anyway. The answer: a live chat widget.
This can lower your bounce rate quite a bit. If you’ve designed your chatbot well, people can ask it many questions and get many answers. Even beyond bounce rate or anything else, if someone has a question that a chatbot answers, then they’re all the more likely to purchase from you.
Emphasize the CTA (and an SEO Agency that Can Help)
Just about every piece of content you have, from a landing page to a blog, a podcast to a video, and everything else, should end with a strong CTA (“call to action.”) This will tell users how they can take the next step. You’ll want to make it its own section, often at the very end of the piece of content.
For example, here’s ours: we’re a full-service digital marketing agency that has helped the bounce rate of so many different companies in essentially any industry. We’ve assisted businesses like yours to have a lower bounce rate, as well as with so many of the other factors that go into creating the kind of SEO that drives conversions. For a free consultation with professionals from our SEO agency, you can reach us at (888) 477-9540.