“In the pandemic, you need your marketing to be more responsive!” “In 2021, you need your marketing to be more…
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As a lawyer, you want to make sure that you always have a consistent stream of clients that can help…
How do you, as a law firm, create an approach to marketing that actually works for you? Well, you probably…
You know original content is important for your business. What many folks stumble on is how “original” the content should…
Over the last year, we’ve all heard some version of “now, the world is opening up” many times. This time,…
To beat your competition, first, you have to know who they are. That might sound like something from Sun Tzu…
“Meet your customers where they are” is one of those cliches so ancient as to have lost all meaning. Obviously,…
“How are we going to get around this?” “OK, so, sit down. We’ve got another emergency to deal with…” No…
Obviously, since a word appeared in this article’s title in quotation marks, I’ll be using it in multiple ways. In…
“Is email marketing dead?” “Has the time for direct marketing ended?” Just about every day, I read marketing articles for…