“Make an emotional connection to your customers” is one of those cliche phrases that, for many, has lost all meaning. …
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“One weird trick…” “One question they don’t want you to ask…” “The one thing you need to know right now…” …
2020 is almost over. Mercifully. ‘Tis the season for gift giving, holiday cheer, and articles about “how you can prepare…
You might think: “why would anyone need to market a vaccine? Isn’t the very idea that someone can be vaccinated…
2020 has been a year of “workarounds.” How many times in meetings have you heard the phrases “new channels,” “new…
“The digital era isn’t coming, it’s here now,” Danny said in one of our earlier pandemic Zoom meetings. He was…
“We’ve been putting out holiday content non-stop and I worry folks are tired of it. What should we do?” “I…
The “creative destruction” of the market can be great. It can make it possible for new products, goods, services, and…
Hard work gets rewarded. To be specific, hard work gets rewarded eventually. Sure, some companies may be an “overnight success.” …
Every industry took a hit during the pandemic. The fashion industry struggled as much (if not more) than any. After…