Search Engine Optimization: A Complete Guide
Even though search engine optimization (SEO) has been something everyone in the marketing business has been talking about in the last few years, there are still some people who are not aware of the concept, and how good it can be for your business regardless of the field you work in. For that reason, Website Depot Inc. came up with this article, to show you the many advantages using SEO will add to your brand, and the strategies you will need to implement if you want to benefit your business in the long run. Please read on and find out.
What is SEO?
SEO, or Search Engine Optimization, is the practice of organically increasing the traffic on the SERP (Search Engine Results Page). If you want your website to rank in the first position of the search for every keyword, you will need to apply SEO strategies to increase your rank.
Let’s say that you are a lawyer who wants people to start to get to know your business online, but your website doesn’t rank high in organic search results. This may be happening for a number of reasons:
- The keywords you are choosing are not good enough.
- Your link-building practices are poor.
- Your competitors have better content.
- Your website UX (User Experience) isn’t good.
- Your website loads slowly.
If you want to increase your rank on the SERP you will need to understand how search engines work, particularly the keywords that will lead people to your site.
How to Use Your Keywords
One of the most important things you can do when it comes to search engine optimization is to define what are the keywords that you want to rank for. You should consider doing keyword research. What you will be looking for is the search volume the keyword or phrase has, the competition, and the overall relevancy. There are different tools available online to help you find the best keywords for your site. Once you have selected them, it is time to start using them to increase your website traffic.
It is recommended to do so with articles that will include the keywords you researched. Keep in mind that, on your law firm website we were talking about before, words like “attorney” or “law” are too general to succeed. You will increase your chances of ranking higher on the SERP by adding related keywords like “lawyers in Silverlake” assuming that’s the suburb where your business is based.
Website Depot Inc is the Way to Go
For people beginning in digital marketing, Search Engine Optimization can be complicated to understand. Fortunately for you, that is when Website Depot Inc. can help you out. Our team of SEO experts has several years of experience in optimizing websites for our clients by designing an online marketing strategy to organically increase the traffic on your website. If you want to know more about the services we provide please call us at (818) 717-7870 or just fill out the contact form from our home page.
