“We’re doing so much to promote our business, but it feels like there’s something we could be doing that we’re not.”
“I know there’s something else that we could do to grow our business’s reach, yet I can’t quite figure out what it is.”
When’s the last time you felt that way?
Whenever you feel that kind of block, one way to get out of it is to see what other businesses are doing.
You could look at your competitors or even businesses that are in the same industry that aren’t in your area.
Another way to do so: look at what businesses are doing that have nothing to do with yours. While that may at first seem frivolous, trivial, or even a waste of time, the truth is that it can expose you to a whole new way of thinking. Alternatively, it can get your brain to consider new possibilities you may not have reached otherwise. Often, this is where real “out of the box” ideas can come from.
With that in mind, here’s a great list of “50 Restaurant Marketing Tips.” On behalf of our rehab, plastic surgeon, and attorney SEO marketing company, I’m going to expand on some of them for your business.
Put (the Real) Face to Your Staff
Now, not all of these fifty tips are going to pertain to your business.
(Your personal injury law firm or rehab facility probably does not need to “set up a food truck.”)
That said, there’s quite a bit of gold in here.
For example, number nine: “Put a Face to Your Restaurant and Staff.”
That said, you probably want to go beyond buying “stock photos of staff” for your industry.
Show your company’s real face. If you’re a rehab/treatment facility, show us your staff members. Who they are, what they do, a little bit about them.
(Our client Insight Treatment does this very, very well.)
It doesn’t have to be much. A picture, maybe a couple sentences, and that’s all you’ll need. This can be repurposed into so much: blogs, social media posts, videos, and more.
More importantly, it lets folks know who your business really is while giving you more control over how your business is perceived.
“Local Ingredients” = “Think Locally”
Number 14, “try to use local ingredients” is great advice all around. While you may not connect to “local food is fresher because it travels shorter distances,” the very next part is key.
“Supporting your local economy is always an excellent idea. You are gaining homegrown customers and building relationships with other businesses.”
One way to think of it: “local ingredients” could mean “hiring locally.” It could mean supporting the local teams, schools, charities, and organizations.
Even if your business does much of its work online, connecting to your local area can pay real dividends.
Everyone Should “Make Sure Business Information is Correct Everywhere”
“An effective brand identity needs to be accurate. Your customers need to know where you are and how to get in touch with you.”
That’s one of the many reasons that, one of the first things we often do with clients, is to make sure their Google My Business is exactly how it should be.
Even the most promising potential customers/clients can be put off by finding inaccurate information online about your hours, contact info, and more.
This may seem like a small thing. But, it’s really, really not.
Often, even the most conscientious, “hands-on” business owners don’t realize how many places online there are that could potentially include inaccurate, outdated information.
Making sure that’s all exactly right can help to build a foundation for any business.
To build upon that foundation, you can reach us at (888) 477-9540.