Reasons You Need to Use Social Media in Your Marketing Strategy
Modern marketers may always find themselves handling multiple accounts on various social media sites. Although it’s daunting, it’s necessary because being social can positively affect the buyer’s journey. But why would you continue your social media marketing? Is it even a lucrative channel when you need to nurture prospects?
Driving Targeted Traffic
It doesn’t matter what industry you’re in. A great portion of your leads came from social media. Most American adults are using Facebook while teenagers are on Instagram or Twitter.
Accessing those customers can surely boost your traffic. It is especially true for your new content. Bear in mind that it takes a while before you get traction with Google.
Your social media posts will be seen by your followers who are finding new content. They’ll click through your site to know more about it. It’s a targeted traffic because your post appears in the feeds of your fans or those individuals who are interested in your product.
Listen on Trending Conversations
As a marketer, you need to know what your target audience listens to. Through a social media management tool, you can listen in on any trending conversations that happen within your market. It’s a beneficial way to find a topic for your next post. And you can access all of those industry insights for free.
Advertise Your Campaign for Less
It’s not easy to replicate what the kind of reach that you obtain on social media. Even if you spend on advertising to promote your campaign, you still have a targeted ad that runs at a low cost, unlike other marketing channels. Then again, you need to know the right strategy for your audience.
Establishes Relationships with Audience
Users of social media don’t consider social networks as marketing machines. And it can be challenging when you develop your social media marketing tactic. That’s why most companies go for a hard sell approach and overwhelm their fans with some product announcements and discount codes.
However, you need to remember that customers don’t like to be pitched to. Rather, these users on social media want to build authentic engagement with brands. Thus, you need to transform your brand by seeing social media as a way to connect with users and not as a to pitch to your potential customers.
Social media marketing can be tough if you don’t have an expert working with you. That’s why we urge you to talk to our social media marketing and SEO experts at SEO Expert Danny to help you get started with your strategy. We can help your brand to better communicate with your audience. Call us today at +1 (213) 322-0770.
