Visiting a site may seem like a simple thing. However, behind the scenes, there are hundreds of requests going on. Some of these demands can start to slow down your website. Unfortunately, a slow website is bad news for your performance. If you’re not sure why your website is loading slow, take a look at these reasons.
When you type in your domain on your browser, the browser sends a ping to your server to ask for information so it can load up your site. If your server is performing poorly, it takes longer for it to respond. That said, having a slow server can give your site a slow start.
If you have poor server performance, you can blame it on your cheap web host. It’s especially true if you’re using a shared server.
The location of the server
If you’re making a long-distance call, it takes longer to make a connection. The reason for this is that the data need to travel through cables and transmitted over satellites.
It’s also the same when someone from Japan clicks on your site, and your server is based in the US. The browser of your visitor will have to request access to your US server. From there, the data will travel back to the ocean to load your website.
Your site has a lot of traffic.
It’s a good thing, but it can take a toll on your server. Keep in mind that your web server can only accommodate some people. Although your server can manage the extra traffic, its performance tends to go slow.
Your site has large images.
A large image can take a minute to load, even though you’re using a broadband connection. Large items can take longer to load. Thus, if you have large images on your site, it can add extra load time. That said, avoid using large formats, such as GMP and TIFF. Instead, compressed your files and use JPG, PNG, and GIF.
Your site’s code.
Having large elements on your site can also down its loading time. These elements would include the code that creates your site. Have your code checked by a web developer to ensure that the coding is maximized to improve speed.
The use of outdated CMS
If you’re using, say, WordPress, you need to install updates as soon as they are available. Updates are vital because they’ve resolved the issues, particularly the speed of your site. To make sure that your site loads faster and smoother, install the latest version of your CMS and its plugins.