Do you want your cannabis brand to do better online? Does it feel like you’re being left behind by the dispensaries that you’re competing with? The cannabis industry, since legalization has gotten started, has always been competitive. Seemingly every day, it’s becoming more so. With new dispensaries popping up, it takes more and more to stay on top. Our SEO agency for 420-related companies has helped so many to do exactly that.
To truly succeed with digital marketing, no matter how successful your dispensary is, takes a lot of work. You need to have a truly responsive website, you need to put out great content across a variety of platforms that’s targeted at your prospective customers, you must conduct keyword research so as to get the most from your SEO strategy and more. In the course of doing all of that, it’s natural to feel “stuck” sometimes, as if you aren’t sure what to do next.
That’s what the questions below are all about. When you’re stuck, when you aren’t sure what to do next in terms of content, strategy, branding, and more, ask yourself (or your colleagues) these questions. The answers can lead you to what to do next.
What Can You Do to Build Trust With Prospective Customers?
There are a lot of dispensaries out there. Practically no matter where you are, you’re competing against several other cannabusiness. So, the more that prospective customers trust you, the more likely they are to buy from today as well as tomorrow. By asking yourself this question, it turns content from “something you have to do” to “a real opportunity for your company.”
You build trust by showing that you know what you’re doing, that you’re experts. By displaying your authority, that you have an authoritative understanding of the products you sell and more, you can build that trust.
Many dispensaries do this by having their budtenders discuss certain products, who they’re right for, and why. This shows that a dispensary can cater to those who are very experienced with cannabis as well as those who are just starting out. Testimonials from your staff, explanations of products, what you offer and how it will help – these can all do wonders for your credibility.
Now, on the subject of credibility, you always want to only mention what’s true, what you can prove. You want to stay as far as possible from “pseudoscience,” from medical advice that you can’t prove in linked studies, that kind of thing. As of this writing, the cannabis industry still has to deal with restrictions in terms of what you can and can’t say in regards to the usage, health benefits, and more.
By sticking to the facts, by providing real value with your content, you can build trust with all of your content.
What Makes Your Dispensary Different From the Rest?
This is a great question to ask because it really hones in on what your brand is all about. You’re proud of your dispensary, the work you put into it and the people you’ve helped. By answering this question, you can build content that will make your dispensary one of a kind. So, what does make your cannabusiness different?
It very well could be a question of “location.” We have clients who are the first dispensary in a given geographic area. They have to compete with dispensaries who may not be in that same area but do deliver to it. So, they create great content that’s packed with value, that shows their authority, and so forth. But, they also make certain to focus on local SEO, too.
They want to be the dispensary that comes up when people search for keywords in that area. Thus, they optimize their Google My Business, they keep their NAP/citations up to date all across the internet, and so forth.
In their content, they tend to focus on both delivery and the in-store experience. They want people to come to their store, local people, so they discuss that, yes, but they also hold in-store events, too. That means mixers, in-store only sales, and so forth.
That’s just one example. For other dispensaries in other areas, it could be that they offer the best discounts. They might be the only local dispensary that delivers, and so forth.
The point is that there’s something about your dispensary, unlike any other in your area, that makes you stand out. That’s something that should come through in your branding.
An SEO Agency for 420 Businesses
The above are just some of the questions that you can ask if your company becomes stuck. The truth is that you can do so much to stand out from other dispensaries. But, if you have to do all of this yourself while your competitors outsource their digital marketing, that’s only going to make it harder for you. That’s where we can come in.
We’ve helped so many dispensaries all over to differentiate themselves from the rest. We can take care of your digital marketing, so that all you have to focus on is your cannabusiness. There are many packages available at our site to fit a dispensary like yours. Moreover, we can customize any package to fit your needs.
For a free consultation with our SEO agency for 420 businesses, you can give us a call at (888) 477-9540.