How to Perform Keyword Research in 2019
Search engine optimization today is different from the past. The search intent is now more vital than the volume. Hence, it is more essential than ever to have an SEO expert perform search engine optimization via keyword research.
Search Volumes and Keyword Research
Search volumes are no longer significant. When performing search engine optimization, SEO experts do not just look into commonly searched key phrases. This is because even if the search volume is high, the click-through rate can still be low.
Instead of focusing on research volumes, SEO professionals are now emphasizing on search intent. It is also one of the fundaments of SEO in 2019.
Google wants to give users the best results for their searches. Search intent can help Google in achieving this. In that case, you’d need to make sure that, beyond informing, your content solves or provides a solution.
When you perform keyword research in 2019, you need to focus on the goal of your chosen keywords. Are they used to buy or download or are they offering information on how to create something?
Several SEO experts conducted studies to help them better understand the intention of a query. According to these experts, for instance, when a person searches for a store they are likely to be looking for the nearest shop, rather than its head office.
One of the sections on the Google Quality Rating Guidelines for searches, states that needs must meet rating guidelines. In other words, the content has to fully meet the intent of the searcher. If your content does not fulfill user intent, it will not achieve a satisfactory rating.
User Personas
When optimizing your content for search intent, you need to generate buyer personas. Various keywords can have a variety of intentions depending on the persona. For example, if the key phrase is “keto meals” and the searcher is a chef, he might be looking for a keto meal recipe and not general details about keto meals.
Hence, it is vital that SEO professionals and digital marketers work together to find the best marketing personas and user interests.
The best way to meet Google’s guidelines on search intent is to carry out optimal search practices. You must produce relevant content that can attract targeted customers.
Have you created a user persona yet? If you haven’t, start now.
Allow our SEO expert team to help you out. Search engine optimization by SEO experts will give you significant results.
No matter what industry you are in, the competition is tight. Thus, you need to work with an SEO expert to help you conduct a keyword search that satisfies search intent.
Marketing your business online requires more than just putting up a well-designed site. Your users must be able to find it so they can become buying customers.
To achieve a strong presence, you need to be on top of the search engines results page. The ideal way to achieve that goal is through search engine optimization by an SEO expert. Call our experts today for an initial consultation: +1 (213) 322-0770.
