Paid search vs organic search
Paid search vs organic search…which is the best and the perfect option? That is an issue causing confusion in most of the individuals leading not just an online business but also offline businesses. In the following article am going to give you the key differences between paid search and organic search. We will also discuss the pros and cons of the two types of searches. Furthermore, we will also learn how to apply the two and make use of their features are real people who are interested in making their businesses grow beyond one’s expectations.
There is the belief that in search engine marketing organic search comes out as the best option and the most preferred type of search. It is believed that organic search produces more clicks, higher conversions, and greater ROI than paid search. Because of this many people have been lulled into organic search forgetting about the paid search. 
This is not the case at all. Paid search is the kingpin type of search. Research shows that when search engines like google and bing are visited you will notice that the top results go for the people who pay for their placement and also how well you strategize your website for its proper placement in the search engine. Although paid search is the principal type of search you have to always remember that it entails an investment of a lot of cash. Google uses a system that was developed called Adwords which helps you build a keyword list and bid of these words. Bing also works the same way. This differs among many different types of search engines. Therefore, it is your sole responsibility in choosing the best search engine that meets your needs which include what you are actually advertising and those who you are aiming at. Paid search is a kind of game that needs you to pay before playing but its results are awesome at all times.
The fact that this Paid search game asks you to pay before playing it should never discourage you from investing in it. By playing this game, you will be inviting endless traffic to your website. The good thing about this is that this traffic will help your business is growing beyond imagination.
On the other side, organic search is a kind of search where the search engines’ results depend on the relevance of the words used in the search rather than depending on the advertisements made by other websites as seen in the pay-per-click. It is also known as a natural search. Contrary to what has been mentioned in the earlier phrases about the Paid search being the best type of search, there are those customers who consider the search engine results that are closely related to the keywords used for the search. They tend to believe that the results of the organic search are more accurate as compared to those results of the Paid search which are ranked top due to the cash invested in them.
You may now be more confused about which type of search you will apply to your website. In my opinion, I recommend the organic search because we are all after making a net profit. Adding more content to your website without necessarily paying for it can as well make yours be ranked high in the search engine.
