When it comes to web development, many people think about an attractive design first. How will the website look like, the colors to use and many other graphic details. Although it’s a valid point of view, it’s not the most practical or efficient. One key detail is how fast your page loads. This is not only essential for a good user experience. It’s good to know how your page speed influence SEO as it will determine the final success of your website.
Early this year Google indicated that the speed of a website (and thus, page speed) is one of the signals used by its algorithm to rank pages. The search engine measures time to first byte when it comes to page speed. Slow results may result in lower positioning, even if the site is excellent in many other traits. This is like that because speed is important to user experience. Pages with a longer load time usually have higher bounce rates and lower average time on page. This has a negative impact in conversions.
A clear definition of page speed
‘Page speed’ is not the same as ‘site speed’. Page speed is a measure of how fast the content on your page loads; while site speed is actually the page speed for a sample of page views on a website. Page speed can be measure considering the time it takes to completely display the content on a page (“page load time”) or how long it takes for your browser to receive the first byte of information from the server (“time to first byte”).
Useful tools to measure page speed
Although there’re many websites you can browse to measure your page speed, web developers recommend two over the rest. GT Metrix and Pingdom Test are very useful tools to determine a page speed. Website Depot developers always use them to test the performance of the websites we develop as part of the optimization work we perform monthly. That way we know how your page speed influence SEO, conversions and many other important details.
Page speed can be influenced by many details in a website’s development. An optimized coding can increase a page speed drastically. Improving server’s response time is also important. The ideal server response time must be under 200ms. The images and other graphic content in your website must be attractive but also, optimized. Otherwise, it’ll take too long to load them.
Does your website have a good page speed?
Website Depot is a full-service digital marketing agency with 15 years of experience in web development. We can provide you with a full customized service that includes award winning website optimization. We can run several tests for your website to evaluate its general performance. Thus, our professionals can find out how fast your page speed is and what to do to improve it.
For more information call (888) 477-9540 and (323) 912-1125.