Organic Traffic vs Paid Traffic: Which is Better?

What is your preferred strategy when it comes to attracting traffic to your website? As an online advertiser, entrepreneur, or virtual marketer, you must indeed have one. It is organic traffic vs paid traffic? They are both vital strategies that will ensure substantial traffic to your site. The importance of traffic to your website towards success can never be overstated. But really, which one is the best? What are the pros and cons of both strategies? Well, sit back and let take a short but deep and decisive analysis and you decide which works best for you.

Organic Traffic

If you don’t have the funds, or you just don’t want to pay, then organic traffic is the way to go. Organic traffic is generally free. Its working mechanisms are less sophisticated for it is when traffic is generated through SEO (Search Engine Optimization). When a potential visitor to your site types the keywords into the search engine, your site pops up on the natural ranking depending on keywords used and website popularity. Naturally, your website cannot be at the top. Unless you hire SEO experts to customize your page and make it more relevant compared to others that are similar.

The main advantage of this approach is that it is a more cost-effective solution for online website advertisements. Another pro is that you do not have to pay-per-click every single time that your site is visited. You are able to maintain a constant flow of targeted traffic to your site with minimum ongoing expense!

However, the biggest blow is that it is a very difficult, tedious, and very slow method of traffic generation, especially in a highly competitive market. It may take you weeks or even months to develop and build up your site and to convince the major search engines that your site is more important than other similar ones. Although it is a slow process it is worth spending time and money on for long-term benefits.

Paid Traffic

If you want fast and instant traffic to your website, then paid traffic is your best option. In this traffic generation method, your website appears at the very top of a search engine result page. You have to pay the search engine for giving priority to your site through a pay-per-click (PPC) system. For every click made on your ad, you pay a fee ranging from as low as $0.5 to $100. This PPC system is available in Google through the Google AdWords service.

The main pro in paid traffic strategy is the immediate traffic that your site receives in a matter of hours. It is very fast and reliable especially if the nature of your business is highly competitive. So this is a very useful method to drive traffic for brand new websites that are yet to gain popularity online and that are yet to get good rankings in the search engines.A traffic jam is seen during the rush hour in Beijing

Nonetheless, the biggest disadvantage of the paid traffic generation marketing strategy is that you have to pay. Again, even though you are paying as little as $0.25, it progressively accumulates as you receive more traffic to your website. Remember, you pay for every click on your ads. Once you decide to stop paying, your ads are deprioritized by the search engine and are no longer visible on the result page.

So what’s the best way to go? The organic traffic strategy is best suited for long-term benefits while the paid traffic generator fits the short-term schedule. It is your call!