To optimize CPC advertising campaign, the targeted text ads should be compelling. Your campaign is the first contact that your potential customers have with your website when they search for something that’s related to your business. When your ad shows up, your potential customers may click on your ad.
These clients will only get to your website when your ad has a powerful message. It must also be relevant to what they want. Since your CPC ad is often the first communication with your target market, it’s crucial that you get them right by learning how to optimize it.
Ideally, your ad should contain the relevant keyword that you’re targeting. It must appear once. It must communicate your brand’s proposition. It means that it must cover the benefits of what you offer and why your potential market should visit your site. Then, it must have a compelling call to action.
Understand your customers
But, for you to understand your customers, make sure that you know the goals of your business. Because if you don’t know what they are, you’re only targeting the wrong keywords. You’ll just be creating copies that won’t sell, targeting the wrong people and losing a significant amount of money pretty fast.
Set the CPA
CPA is the maximum amount that you’re willing to pay for every conversion. It must not be above the price of what you’re selling. For instance, if you’re advertising a $20-item, your CPA should be $20 or below. You’ll lose if your CPA is more than your product’s price.
Give it a proper planning when you Optimize CPC Advertising
Several CPC ad campaigns are setup without any planning. It will result in multiple campaigns targeting only a single product category. You’ll also end up having multiple ad groups that target a single product/service. Then, your keywords are duplicated across campaigns and ad groups.
Sell the ad that’s worth it
If a CPC campaign results in lots of conversions, then it’s ideal that you increase its budget. Or you can transfer some budget that’s low-performing to the high-performing campaign. In other words, don’t waste your time and money on something that’s a dead horse.
When it comes to optimizing CPC advertising, it’s important to remember that it’s not a one-time activity. Bear in mind that what works today may stop working tomorrow. Thus, you must always have room for improvement. Always test your ads to improve conversion rate.