Online Marketing Trends to Use
To get your company’s message out in the world, you should consider online marketing. According to statistics, digital marketing will outshine TV ad spend. If you are planning to start an online marketing campaign, however, you need to know the latest trends to stay ahead of the competition.
Facebook Advertising
Every year, Facebook earns $16 billion in revenue. It has apparently outgrown Twitter. Mark Zuckerberg’s social networking site will put your message in front of the right people. It is also interesting to note that Facebook is one of the most visited sites in the world. If this is the online place where people spend most of their time, then it is crucial that your business should be on here too.
In other words, it is not a new option to advertise, but it is the option to promote.
Video Ads
Thanks to the mobile revolution, video ads have become a secondary form of advertisement. That’s probably because most people use their phones to browse the Internet, and they don’t have time to spare to read written content. A video can say a thousands of words in 30 seconds. These video ads allow you to get your message in the limited time.
Because of that, YouTube’s revenues are increasing. It is also true with other platforms that prioritize video ads.
The best thing is that you don’t need expensive equipment to make a video ad.
Audience Targeting
It is one of the best ways to make the right people hear your message. Both Google and Facebook utilize it to ensure that their clients will make money out of the ads they have spent through their platforms.
Last-Click Attribution Disappearing
This type of advertisement has not disappeared entered. However, it is slowly going away. That’s why Google is encouraging advertisers to consider digital marketing funnel. More and more advertisers are investing in non-branded paid search options.
Marketers are encouraged to create a complete digital marketing strategy that includes an entire marketing funnel to cover all platforms. That is, they have to consider the search ads, social ads, and their own site to come up with an effective online marketing strategy that surely works.
These online marketing trends are moving faster. That said, you should be aware of them at all times. Currently, Facebook and Google are racing to get the advertisers’ attention. The competition will continue to grow, and it encourages further innovation.
