May 13, 2021, Weekly Digital Marketing News

The Secret to Empathy in Marketing

“We want our marketing to be more empathetic.” Plenty of companies have told us some version of that in the last so many years. It makes sense as to why. Empathy is in. Empathy connects. Through that, empathy sells.But, empathetic marketing, at its best, is something you work towards. It’s not so much a decision as it is an exploration.

Getting More (and Doing More With) Your Testimonials

You may want to give folks an example, even if it’s a testimonial that you have to write down from what you remember a customer saying. Once you have the testimonials, that’s really the first part.

Avoiding the Pitfalls of Personalized Marketing

Online marketing can be precisely targeted. This can be great for businesses, allowing them to reach more people than ever before. In addition to reaching more people, it allows them to reach “the right” people. In this context, “the right people” means “those much more likely to buy, to become long-term customers/clients,” etc.

What Livestreaming Can Do for Your Business | Daily Digital #23 | feat. Noël Dombroski

This week, host Greg Benevent chats with Website Depot video production lead Noël Dombroski about how every business can utilize live streams – yes, EVERY business! Tune in this week to hear more about platforms available to you, from Clubhouse to Facebook Audio Rooms, podcasting, Q&A’s, and more.

Client of The Week: Doris Chiang

The Doris Chiang Piano Studio offers piano lessons in the Orange County Area. The studio provides instruction in a fun and creative environment allowing students to develop into musicians.

New TikTok Marketing Package Add-On Available

Get your business noticed with TikTok ad campaigns. Contact us for more for details.