Los Angeles SEO Expert Tips for 2025 and Beyond 

So much of doing SEO right means balancing current trends with proven fundamentals. You have to stay on top of what’s new. But, you can’t just jettison everything that worked in the past. You need the proper combination of both, but, you need them combined in a strategy that’s tailored to your business. That’s what our Los Angeles SEO expert team does for our clients.

Each company will have a different SEO strategy. That’s the only way this works. Trying to copy someone else’s SEO strategy is a terrible idea that won’t succeed. Yet, there are some trends as well as some tactics that will work for businesses in a wide range of industries.

Everyone, Even the AI, Wants Authentic Content

Yes, AI has transformed how we do so much online already. But, what’s important to remember is that AI-generated content that hasn’t been researched or fact-checked isn’t going to work. Users don’t want it. So, thus, Google doesn’t want it. In fact, Google’s Gemini has been specifically trained to show users content that is considered to be helpful and trustworthy.

Just typing some prompt into AI and then copying and pasting the response is neither. It isn’t trustworthy or helpful. As such, it has no value. What’s great about this is that it really gives your business a better opportunity to stand out.

Instead of having to rank below some company that just spams AI content, you can showcase to Google and users your quantity. How? Trust signals. Any certifications you have, awards you’ve won, qualifications of your workers/content creators, etc.

That doesn’t mean that you should constantly brag about what you’ve done. But, there’s no reason to be bashful about your qualifications.

For example, we’re a Google Certified Partner agency who’s been doing this for more than eleven years. Our founder and SEO is a highly-recognized Los Angeles SEO expert with multiple books on the subject to his name.

Weaving your qualifications into your content in an organic way can only help. Another way you can use content to help your SEO:

Viva Video Content

Today’s users consume content in multiple ways. Modern SEO strategies reflect that. The written word will always be with us. Blogs, service pages, landing pages, and so forth – those will always be important in SEO. That said, video content can help quite a bit, too.

You’ll want to not just include videos but have different kinds of videos, too. For example, here at our company, we have videos explaining SEO tactics, yes. We also have podcasts (in audio and filmed forms), explainer videos, and so much more. All of that can help your business connect to folks who may not be into reading right at this moment.

If you’re ever stuck for video content, of course, you don’t have to look far. Just go to your written content. What’s an old blog that you really like? Odds are that would make a really great video for your business.

And when I say “make a video” I don’t mean “get an entire film production team.” Low-fi videos from sincere, authentic pros can go a long way.

Traditional SEO Never Really Goes Out of Style

The above may be new to your business. That said, more traditional forms of SEO can still be beneficial to your business. Part of what makes the traditional forms so potent, even in 2025, is that they are flexible.

For example, you can still create blogs/service pages while making these videos, podcasts, and so forth. Geo-targeting for local SEO can incorporate everything mentioned here. In fact, it should. On and off-page optimization – they aren’t going anywhere. They’re just as important as ever.

In many ways, advancements in SEO rarely “eliminate” something. Rather, they build on what’s there. Indeed, this can make SEO even more of an arms race. Why? Because you have to continually do more to stay ahead of your competitors.

A Los Angeles SEO Expert Team

That “arms race” is something that we help our clients with. We understand that, as business professionals, you rarely have some time (or any time) to do SEO. We have an entire team that can do that for you. Between our web developers, designers, content creators, videographers and the like, there are plenty of reasons businesses the world trust us for their SEO.

Always, we keep our clients involved with their SEO. Some of our clients like to be involved with every single facet. From keyword research, to the designing of the strategy, to its implementation, monthly reporting and more – they’re on top of it. That said, we also have clients who are more hands-off. We see this as one more way we can make your SEO fit you.

To see how we can help, schedule a free case evaluation.