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Effectively marketing your drug and rehabilitation center is a delicate process. Not only is it a serious subject matter which must be treated with care, but you must also find ways to appeal to Google and SEO algorithms. However, there is a big difference between finding ways to do it and doing it strategically. Without an expert on your side, it’s possible to lower your search page results, muddle your keywords, and fail to put yourself in front of the right audience. That’s where our expert team at Website Depot comes in.
SEO Is Sustainable
SEO is an ever-changing series of processes, and that fact alone emphasizes the importance of working with a professional drug rehab marketing agency. Learning and implementing SEO is very time-consuming, and that’s the time taken away from running your business. Finding time to keep up with the latest SEO news and trends on top of everything else borders on the impossible.
Why is this so important? When people are in need of a drug and rehabilitation center the first place they look is online. A search generally looks like ‘drug rehab near me’ or ‘best Los Angeles rehab’. Your center could very well be the best in the city or even all of California, but that is not information that search engines use to determine how many people see your site. It needs to be structured in a way that catches the search engine’s attention. The more traffic your site receives, the more Google is going to notice you, and it ‘rewards’ successful sites by elevating their ranking.
SEO involves a lot of experimenting with keywords and audiences, so it is unlikely that you will see results right away. When you do find the right strategy, however, Google’s algorithm will take note. Once you get to the top you stay at the top, but only if you stay on top of what Google is looking for.
Generate The Right Traffic, Not the Most Traffic
Not everyone who finds your site is in need of your services. Some people are simply curious about the services you offer, other visitors may very well be your own competitors. One common mistake in digital marketing is the attempt to make your site appealing to everyone who comes. This sounds like a smart move and a way to generate more traffic, but it can do more harm than good. The reason is that search engines are not only interested in how much traffic you generate. If people visit your site but do not engage or you have a high bounce rate, it’s going to assume that no one is interested in your site. There is no incentive to prioritize your website if no one is consuming your content.
That might still sound counterintuitive, not to mention counterproductive, so consider this real-world analogy. Casting a wider net catches more fish, but you are not interested in all the minnows that you caught. You only want the few catfish and bass inside the net. Generating the right traffic is like using a net that ensnares the prize fish while little minnows are able to escape.
Your Brand Will Draw in More Clients
The difference between advertising on a search engine and advertising on social media is that search engines are intent-based, while social media is interest-based. Social media ads target people who follow specific pages or are members of certain groups. Search engines target people who are in need of a specific piece of information, often with a sense of urgency. They also know what it is that they are looking for. The trick is to make sure that you are offering what they want, rather than relying on a flashy site to grab their attention.
This is especially important for rehab SEO and drug rehab marketing because people need more than information. They need a service and a very important one at that. After all, these are not casual searches, these are your prospective clients. They want to find a place that can help them overcome their struggles with substance abuse and trauma. You already know that your facility is a place of healing, growth, and compassion. Do your prospective clients know that? Does your website clearly communicate it to them? Or does it only provide them with your history and contact information? Failing to communicate this to prospects will send them to your competitors.
The key to preventing this is establishing a solid and attractive brand. Your brand does more than promote your business and your service. A brand is also the way you introduce yourself, and there’s no second chance at a first impression. Striving to establish a brand that has a human element to it is crucial for marketing your rehabilitation center. Our nature as human beings is to connect with other human beings. We may not realize it but it’s something we instinctively look for, even when performing an internet search. Which sounds more appealing to someone in need- connecting with a company that wants to sell something, or connecting with a person who wants to listen to their story? Your service is medical in nature but the content you provide cannot come off as sounding too ‘clinical’.
Good Business Practice
Rehab SEO and other marketing techniques are not good for drawing the right people to your website. They are also useful and practical strategies to master, which is why you will find them in every industry. Mastering marketing can be rough, especially when you are communicating to an audience who is emotionally invested in the information they’re seeking. Rather than worry over keywords and graphic design, work with industry experts like Website Depot.
Website Depot is a full-service digital marketing agency that offers multiple services to ensure all of your marketing needs are met. Our combined experience reaches almost 500 years and we have helped build 1700 websites.
Get in touch with us today and we will show you the most innovative drug rehab marketing and growth strategies to help your organization thrive.