Local Online SEO Services: How to Take Over Your Area 

Do you want to outrank your local competition on Google? Are you tired of searching for the keywords related to your business online and seeing your competition rank ahead of you? Local online SEO services can help you to reach the top of your area. That way, when your potential customers in your neighborhood go online, they’ll find your business. 

 

No matter where you are or what industry you’re in, local SEO is competitive. That said, there are some basic steps you can take to help your local SEO along. If you have more questions, we’ll be happy to answer them.

 

Want People to Google Your Business? Be Sure You’ve Claimed Your Google Business Profile 

 

If you haven’t claimed your Google Business Profile yet, go do it right now. Really. Do it before reading the rest of this blog. You’re welcome to come back. Open a new tab, etc. There’s no time to waste when it comes to your local SEO. You want to claim your Google Business Profile as soon as you can. 

 

Why? Because it’s your local SEO foundation. Everything you do in local SEO will be built upon that. 

 

Optimize it, too. But don’t get too cute with it. Just put your company’s name in the business profile name – keywords won’t help you here. 

 

What’s going to help your profile? Reviews. You want as many of them as possible. “Word of mouth” can help your company grow. When you get reviews, respond to them. Do so whether they’re positive or negative. Be as polite and thoughtful when responding to the latter as you are the former. 

 

Blog Pages and Landing Pages: Create Them In Tandem 

 

When it comes to content, you’re going to want landing pages as well as blogs. “Landing pages” are, in a way, what they sound like. These are pages that you want your prospective customers/clients to, well, “land” on.

 

A good rule of thumb: have landing pages that touch on all of your locations as well as your services. 

 

In addition to your landing pages, you’re going to want blogs, too. The blogs are different from the landing pages in many ways. A landing page covers a service. A blog will cover some aspects of that service. 

 

For example, we handle local online SEO services for many personal injury attorneys. A landing page might be “personal injury attorney in Long Beach.” A blog, then, can go over “What to Do After a Car Accident in Long Beach.” 

 

One thing your landing pages and your blogs should have in common, however: engagement. They should be engaging. They should be interesting reads that provide real value. You’re going to want to make sure that you go after the right keywords, too. 

 

Your Online SEO Services Should Keep an Eye on the Competition 

 

How do you find the right keywords? Plenty of research, of course. You want to find the keywords that are right for your business, your location, and so forth. Many local SEO keywords tend to be “long-tail keywords.” These include three or more words and are more tailored than general. “Car accident lawyer in Long Beach,” “drug rehab treatment in Silver Lake,” etc.  Those aren’t the only keywords that can help your SEO, but keywords of that kind can be greatly beneficial. 

 

Beyond that, look at your competition. When we do a keyword audit with someone who’s interested in working with us, we always look at the keywords their competition is ranking for. Then, we find where that “gap” is. That gap, the keywords that are related to your business that your competition isn’t ranking for, is where you can strike. By filling that gap, you can begin to draw people away from your competition and towards your business. 

 

Your Google Business Profile Should Never Be “Done” 

 

You’ve claimed and optimized your Google Business Profile. You’re responding to reviews, and writing landing pages in addition to great blogs. Now what do you do? You keep going. You keep updating your Google Business Profile. This is a good idea for many reasons. 

 

Google doesn’t want users to go online and find, at the top of the search rankings, a business that has closed. So, if you don’t update your profile often, it will look like your business isn’t, well, in business. 

 

Moreover, update it as information changes. We can’t tell you how many times, during an audit, a business owner has expressed shock and dismay that their Google Business Profile had business hours that were wrong, addresses that the business no longer operated out of, and so forth. Don’t let it happen to you. 

 

NAP to Get Ahead 

 

Your “NAP,” your business name, address, and phone number, should be consistent everywhere. Anywhere someone finds your business online, they should see the same address, the same phone number, the same business name, etc. 

 

Again, Google doesn’t want to steer its users wrongly. If Google finds your phone number differs from one citation to the next, then it’s less likely to rank you highly. After all, which number should interested users call? By making sure that your citations are right everywhere, you give yourself the best chance of real local SEO growth. 

 

Local Online SEO Services and More 

 

It’s entirely possible that you read to this point and thought: “Hmm, that sure sounds like a lot of work.” It is. This is a lot of work. However, it’s also work that we’re proud to do for our clients. Indeed, we’ve been doing this work for our clients for a very long time. Our team can provide a wealth of online SEO services to help you to take over your locality. 

 

To see how we can help, schedule a free consultation today.