Lessons From Google’s Web Stories Recommendations
When Google moves, the world shakes.
That may be a bit of an overstatement, but probably not by all that much.
Here at Website Depot, as Google Partners just how important Google is.
So, whenever they make a proclamation, no matter how small, we notice. Then, we harness it for our clients.
Recently, they posted a blog about their “web stories” as well as what they are and aren’t looking for. Even if you’ve never used Google Web Stories (or even Google) there are lessons here for your content.
“Deliver What You’ve Promised”
We’re often asked “what is Google looking for?”
In a macro, simplified sense, this is easy to answer: quality.
Google benefits from directing their users to high quality content. Indeed, that’s such a major part of why Google rose to power in the first place.
They were the best search engine for pointing you towards the best version of what you were searching for.
So, Google always has a vested interest in ranking quality content highly.
That continues with their blog about “web stories not web teasers.”
Specifically, go down to the “Don’ts” section.
They don’t want you to post “a three-page story that is a list of the ‘10 best sci-fi TV shows,’ but stops at #3 and forces the reader to click through to your blog for more.”
Maybe you aren’t really a sci-fi fan, but I’m more than willing to bet you’ve encountered that exact problem with “10 best National League baseball teams of the 2000s.” Or, “10 best Price and Prejudice Adaptations,” “10 best domestic dog breeds,” and so forth — Google doesn’t want you to promise a list that you never make good on.
You know who else doesn’t want you to do that?
Your readers and potential customers.
Now, go up to the “Dos” section.
There, you’ll see: “a short version of a recipe with complete ingredients listed that leaves more detailed instructions behind a click. It inspires readers to cook and see the end product, plus allow them to dive deeper into the recipe if they prefer.”
That provides real value.
After all, even if you never buy anything from that company, even if you never click on anything from them again, you’ll have a new recipe to try.
Of course, you don’t have to offer any kind of food products or anything of the sort for this to work for you.
If you run a hardware store, show how your products work, what customers can do with them, and where they can get them.
Should you provide carpet cleaning services, show what a great job you’ve done, have some videos showing your work, and link to your portfolio.
The key word for all of that is “show.”
By displaying what you can offer and do, you’re more likely to appease Google (as well as your customers and clients).
For more help with anything related to online marketing, you can reach our Google Partners full-service digital marketing agency at (888) 477-9540.
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