Keyword Research Tools – How Many People are looking for your Business?

For business owners and service providers with a website or any other online marketing strategy, it is vital that you know how many people are looking for your business. Search Engine Optimization (SEO) is the ultimate marketing strategy that enables your website to be found more easily in Google, Bing, Yahoo, or any other major search engine. However, effective SEO goes hand in hand with Keyword research. Keyword research is the foundation of a good SEO strategy. It helps you understand how people are looking for your business online and how to customize your design and content to get more traffic.

Keyword research is the single most fundamental part of online marketing that involves Search Engine Optimization. It is therefore of great relevance for your business or any other kind of online marketing. As an online marketer, you should understand that search engine robotics favor content that is compelling and precise. If your SEO marketing strategy does not incorporate the words that real-time online users are interested in and actively searching for, then your website is missing out on a lot of traffic. But the value of keywords goes well beyond SEO copywriting.

Keyword research, in its basic essence, is market research. It enables you to understand what people are interested in, and in what relative numbers. Better yet, it reveals the actual language people are using when they think about those topics, which provides you with knowledge on how to converse with them through your website. There are various Keyword Research tools online that can help you to know exactly how many people are looking for your business and how to improve it for more traffic hence customers. Search engine-based keyword research tools offered by Google, Yahoo, or Bing are your best bet and therefore should be your first start. Here are examples of free tools to help your business get started with SEO Keyword research.

Google offers Keyword Research Tools that was designed to enable online marketers to effectively target keywords in their SEO marketing campaigns. It’s one of the best tools available for free SEO and keyword research. It is relatively simple to use as you enter a term or keyword in the provided box. Google Keyword Tools will then generate a list of possibly hundreds of related keywords. Google Keyword Tools as well gives you clear-cut data on how many searches occur each month and how difficult it is to organically rank the specific keyword. Google Keyword Tools also offers another smart feature that allows you to enter your website and then it generated the list of keywords that your site targets.

Another feature that can help you to conduct keyword research for your website is Wordtracker. It is a free tool that enables to identify keywords and phrases that are relevant to your business website and most likely to be used as queries by search engine users. This tool can generate up to 100 related keyword phrases and show daily searches. You enter a seed keyword and select a language. You’re also asked to choose a source search vertical, such as shopping, general search, or images. Wordtracker then takes your term and scouts the web looking for keyword suggestions. It generates a list, which you can then run through Google’s Keyword Tool or a paid SEO solution to determine search volumes. Wordtracker can be added to your browser bar for easier use and navigation.

Google Trends is another feature by Google that you can incorporate in your Keyword research strategy. Google Trends offers an alternative approach to optimizing your website. Rather than focusing purely on keywords and search volumes, Google Trends suggests what keywords are trending It also allows you to track the performance of keywords over time. Google Trends offers data that will influence the timing of your marketing campaigns, blogging schedules, and more. Through an accurate probe over time, it’s also possible to determine whether demand for a specific keyword is increasing or decreasing.

Knowing search engines’ operations and robots functioning on your website’s general performance is vital for attracting organic web traffic. Keyword Research helps you to redefine your website and target your content. There are many available keyword research tools in the market; some are free while others are quite costly. Invest some time in your keyword research and your business’s increased traffic will be well worth the effort.