Traditionally, to impress your customer without financial incentives, you could only use neat displays. This has however changed with the current trends in sales and marketing. Today, the website is the single most used form of marketing. This brings the question, how do you impress your customers with the website? There are a number of ways to and they all depend on your website design technology. If you are not a pro web designer, don’t worry? There are website designers who are experienced, skilled and will get the job perfectly done for you to impress your clients with your Web design.
The first way to impress your customers as well as your website visitors is through the design. There are several aspects of web design that you will find useful in impressing your customers. The first one is the website layout. A layout is simply the topography of your website. The manner in which elements of the site are laid out. To ensure that the layout is impressive, you need to have the various elements of the site easily accessible. Normally, when a customer is unable to find a certain thing, they are looking for; they simply hit the back button.
The second way is through use of a proper color shades. The color you use for your website speaks millions. It might scare away your visitors or simply turn them away. There are colors that you use on your site and they don’t communicate the intention you wanted. For example, in most of the western communities, the color red is used to signify danger therefore it means stop. With the color red on your conversion button, a number of customers will turn away, if you targeting the western market.
The choice of color is guided by the nature of the business and the product being sold. For example, if you are running a coffee shop, it is more advisable to use the color brown. You can even mix it with other color shades like dark yellow, chocolate…etc. these colors help the website visitor to identify with the site. In general, the website main color helps create emotion for the site. Yes, you can create emotion for you site and believe me, this aspect of a website is the one best way to impress and engage visitors by making them feel at home.
The other strategy is to create a simple and easy to navigate website. To achieve this, you need to limit the number of plug-in and widgets and check on the graphics used for the website. Numerous graphics out there can make you site appealing, but you only have to use the appropriate one for your site. Too much usage of graphics does not only make the site over-‘costumated’, but also makes it hard to load. Customers are happy with a site that is simple, load fast enough, and gives them what they are looking for.