Important Google Factors for Local SEO

Local SEO

The importance of local SEO has grown. Thanks to the Pigeon and Penguin updates. Those who have already increased their local SEO efforts have seen better traffic.

It is not a secret that Google favors local businesses or agile businesses than large companies. Google somehow helps small-business owners with limited resources to break new ground. In fact, the search engine giant provides free tools for business owners to increase their online visibility.

Because of that, you can expect that the latest algorithm of Google will be focused on local SEO.

Local Search Engine Optimization

Local Reviews

They have a huge impact on your local search ranking. That said, it is important that you spend significant amount of time in acquiring them. But this does not mean you have to focus on Google reviews alone. Rather, you should also focus on getting positive reviews on your Yelp page and other local directories. However, you should prioritize Google reviews.

On-Page SEO

This is an essential factor for local SEO. On-page content should include the most important details of your company and what you can offer to your customers. These important details must include your city or region and relevant keywords.

Make sure that they are inserted in your title tag, H1 tag, URL of your landing page, the content of your landing page and image ALT.

In your articles, you must include local events and information. However, make sure that the content is still relevant to your niche. You should also try to get your content be published on local news outlet.


Yes, Google has emphasized the importance of your site’s mobile-friendliness.

Link Building

Within your local SEO campaigns, you should include links coming from other local websites that are related to your niche. With local link building, it is no longer about getting links from high authority sites but it is about getting links from local websites. However, receiving incoming links from authority sites can still improve your local SEO campaign.

Through the constantly changing algorithm of Google, factors that affect your site’s ranking will also change. With the latest updates, local SEO has become a necessity to achieve greater search engine visibility, unless your company has already an established presence that Google can no longer touch.

That said, it is necessary that you take measures and learn how to implement strategies that aim toward local SEO and stay committed to them. The effects may not be felt immediately but you will start seeing results within a few weeks or months.

To find out more about the other important Google factors for local SEO, talk to SEO expert Danny at: