How You Can Tell If You Need a New Website Design

Odd as it may sound, the answer to this question could lie not in your website but in your bottom line. Is your business growing? Are you bringing in more customers/clients? If not, then it may very well be time for a new website design. As a Los Angeles website design company, we’ve designed so many sites that have helped businesses to grow. 

Beyond the bottom line, there are certain factors that could show it’s time for a whole new design for your site. 

Your Site Doesn’t Pass “The Eye Test” 

There are so many technological advancements, ratings, scales, and so forth. However, one of the best ways to determine a website’s design is to just look at it. Ask yourself how it looks. The truth is that, almost invariably, you’ll know. That first impression means almost everything. 

Your website serves as the first point of contact for most of your potential customers. In less than a blink of an eye, visitors form an impression about your business based on what they see online. If your site looks outdated, feels clunky, or fails to be professional, you’re likely missing opportunities to convert visitors into loyal customers. 

How do you fix this? First, take care of the easiest thing to fix. Even minor errors like typos or awkward formatting can lead visitors to question your business’s reliability. The same applies to a site’s layout and design. People inherently associate the quality of your website with the quality of your business. 

Your Website’s Navigation Isn’t Seamless 

Modern consumers are demanding and expect swift, seamless experiences. They won’t struggle through clunky navigation, slow-loading pages, or confusing layouts when other businesses make it easier to access the information or services they need. If your site doesn’t prioritize user experience, you’re pushing potential clients toward competitors who do.

A poor website design not only frustrates visitors but also erodes their trust. Many business websites struggle with usability issues, from confusing navigation menus to a lack of clear calls to action. Research shows that more than half of users will abandon a site if they find it even the slightest bit difficult to navigate. 

Another common issue is the absence of a clear user journey. Visitors should never land on your site and wonder what to do next. Each page should serve a purpose, whether it’s informing users about your services, encouraging them to book a consultation, or guiding them toward a purchase. If your website doesn’t provide clear next steps, you risk losing visitors to businesses with more intuitive designs. The goal is to guide visitors effortlessly toward meaningful actions, nurturing them along the way.

A well-designed website prioritizes the user’s journey, ensuring every step—whether browsing services, contacting your team, or making a purchase—is intuitive and straightforward.

Mobile Responsive Matters 

A critical aspect of modern web design is its responsiveness across all devices, particularly mobile. Today’s users expect seamless experiences whether they’re browsing from a desktop, tablet, or smartphone. A website that doesn’t adapt to different screen sizes creates frustration, making visitors feel like their needs aren’t a priority. With the majority of web traffic now originating from mobile devices, failing to provide a responsive design is essentially turning away a large segment of your audience.

Your Site Is Overwhelming and Tiring to Look At 

Have you ever looked at a website and felt tired? There are lots of reasons that could be the case, not the least of which is because of a lack of white space. Whitespace, often overlooked, plays a critical role in creating a visually appealing and readable website. 

Without enough spacing between elements, your content may feel overwhelming, discouraging users from engaging further. Strategic use of whitespace gives visitors a break and helps guide their attention to key messages. Simple, clean designs foster better understanding and make users more likely to trust your brand.

The Links On Your Site Don’t Work Like They Should 

Whether it’s broken links, slow-loading pages, or overly complicated forms, technical issues drive visitors away. Unfortunately, they often leave with a lasting negative impression of your business. Once trust is broken, it’s challenging to regain. 

Worse, if your website appears outdated or gives the impression that it hasn’t been updated in years, visitors may assume your business is no longer operational or out of touch with current trends.

Your Website Isn’t Optimized for SEO 

Even the most visually stunning site will struggle to rank well if it’s not optimized for search engines. Google considers various factors when ranking sites, from page load speed to mobile compatibility and content quality. High bounce rates—where users leave after viewing a single page—signal to search engines that your site isn’t providing a valuable experience. This can lead to lower rankings, making it even harder for potential customers to find you.

Los Angeles Website Design to Help Businesses Grow Anywhere 

A bad website design can sabotage even the most well-thought-out marketing strategy. It undermines your credibility, alienates potential clients, and ultimately costs you revenue. 

If you notice declining or even plateaued sales, increasing bounce rates, or negative feedback about your website, it’s time to consider a redesign. A fresh, modern design can breathe new life into your online presence, attracting visitors, building trust, and driving conversions.

Your website should reflect the quality and professionalism of your business. If it falls short, it’s not just an aesthetic issue—it’s a barrier to growth. We can keep that from happening. 

To see how our omnichannel digital marketing and Los Angeles website design company, reach out to us for a free case evaluation.