How to Market Law Firm with Content?
Are you new to digital marketing for your law firm or do you need new ideas for your site’s content to market your company? Many attorneys know that content can help their site boost its ranking. Unfortunately, they don’t know where to start. They wonder whether investing in attorney SEO is a good idea.
Attorney SEO Focuses on Having Good Content
Having good content is vital to compete online. Google wants sites to provide fresh relevant content to a searcher’s intent. If a person searches for a “personal injury lawyer in LA,” Google won’t display results for a law firm in Denver. Rather, it will display organic search results that Google thinks are the most authentic, authoritative, and relevant to the query. As per Google, “Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps us find the best match for your search.”
High-Quality Localized Content
Local content means including mentions of your law firm’s location in a non-spammy way. The more relevant information you provide to your local audience, the better your chances of your law firm’s site being seen online. But the main question is what type of content to create?
Content to Create
Content creation is a time-consuming task. You need to spend a minimum of one hour per day to gather your thoughts and ideas just to produce high-quality content. If you can’t do it, then hiring an SEO agency is a wise investment. A reputable SEO agency knows what kind of content resonates well with a particular audience.
How? When you partner with a well-experienced SEO company, you’ll collaborate with a team of experts who know the nitty-gritty of optimizing a site for the search engines. Here are the types of content to consider to achieve better local visibility.
Blog
It’s one of the best ways to ensure the content on your law firm’s site is not just fresh but it’s also authoritative and engaging. How often to post on your blog depends on the type of audience you have. You can blog four times a week or once a month. The most important thing here is the quality of content.
Guides
“How to” articles are popular in Google searches. Choose a topic that you want to share your knowledge and expertise with and put them all in in-depth long-form content. Since it’s a guide, you may write up to 3,000 words (more if you can).
Videos
People want to see more videos. But what kind of videos you can publish? They can be testimonials from your previous clients or behind-the-scenes. The purpose of videos is to humanize your law firm site.
With all of these types of content, do you have time to create them all while assisting your clients? We guess not. That’s why it’s a wise investment to just leave the SEO part to the experts. Call our attorney SEO expert team today to discuss how we can help your law firm’s ranking and visibility online (855) 605-7361.
