Do you want to get more admits to your addiction treatment center? Does it feel as if you’re falling behind your competitors online? With everything you have to do in the day to day course of running a detox, rehab, addiction treatment center, it makes all the sense in the world that you may not have the time and effort to devote to SEO that you would like. Thus, you want to utilize the addiction treatment SEO strategies that are going to give you the best ROI.
Below are some of the tactics that we’ve helped our addiction treatment center clients with. Each facility is different, facing different challenges and drawing upon different strengths. That said, no matter where you are in your facility’s journey, you can use these strategies to grow.
Improve Your SEO
So often, when treatment center professionals who may be a bit newer to SEO try to boost their efforts, they focus solely on the keywords they want to rank for. That’s a good instinct and often a very good idea. However, you want to make sure that you’re trying for the right keywords and not just the ones you “want.” This is where keyword research is so important. Perhaps the ones you “want” are too expensive/hard to get, and ones that may not initially seem very helpful could ultimately be more effective.
If you’re feeling a bit stuck in your SEO, focus on your location and your specialties. Who are you helping and what are you offering them? Your SEO strategy should, always, revolve around that. So, if you’re in the Silverlake area, you’re going to want to be sure that your SEO strategy makes a point of that. Meaning that many of your keywords include Silverlake and that you have “landing pages” for Silverlake as well.
Speaking of those “landing pages,” your SEO should also focus on the services that you offer. If you’re at all like our rehab addiction treatment center clients, you offer great services that can improve people’s lives. Let them know that. “Sober living,” “detox,” “rehab,” “intensive outpatient” – those are just a few of the services that our clients offer which you may as well.
That said, for addiction treatment centers, your search engine optimization may also want to include what you can help with. “Heroin addiction,” “opioids,” “alcohol treatment,” and so forth – for the purposes of this conversation, these too are “services” that your SEO can revolve around.
As you might imagine, this can boost your admissions tremendously. If your SEO is on point, folks can go online, see who you are, what you offer, where you are, and how you can help. That can be the whole game, right there.
Improve Your Content
If you’ve done the above part properly, then you’re well on your way to knowing what your content is going to be about. By doing the above part well, you avoid so many potential pitfalls with your content: not knowing what to write about, including something because “it might be cool,” posting something “just to post something,” and so forth.
When it comes to admissions, you want to make sure that your content always provides as much value as possible. Now, as an addiction treatment center, there are different reasons that folks may potentially be looking at your site. Thus, you want to have content that appeals to each of the different groups.
For example, plenty of people are going to come to your site for research. They’re going to want to know if they or someone they love needs treatment, has a problem, how they can help them, and so forth. By that same token, many others will come to your site because they know that they or someone they love needs treatment, but are evaluating whether your facility or another would be the best fit for them.
Lastly, there are those who have decided to come to your center, but want to know how they’ll be able to pay for it, how they can prepare, and so forth.
For the best results, we always recommend creating content that fits each of those in blogs, landing pages, and city pages. But, we also recommend non-written forms of content such as videos, podcasts, and more as well. That way, you have the best chance to connect to more potential admissions.
Improve Your Website
Where many addiction treatment professionals go wrong with their SEO is in terms of the technical aspects of their website. They know that they need a website, that it has to look great, fit their brand, have links to all of their content, and so forth. Unfortunately, they tend not to think beyond that. The truth is that, to get as many admissions as possible, your website needs to be constructed and maintained properly.
That means making sure that internal linking is coherent, so that everything can be navigated to on your site in just a couple clicks. Plus, it has to be responsive, utterly optimized for mobile devices, so that your potential admissions are going to be able to read your site from any device. The load speed must be fast, because if it isn’t, folks are more likely to leave. The site should be secure, with an SSL.
You may ask: “is someone looking for an addiction treatment center really going to worry about all of that?” Perhaps not consciously, but they will notice its absence. If your site is hard to navigate, if it crashes, if it doesn’t feel secure, if it doesn’t load quickly, then it’s unlikely (at best) that someone is going to feel comfortable sending their loved one (or going themselves) to your addiction treatment center. That’s especially true when you consider that the competition’s site very well could work perfectly.
With a great site, you can drive more admits to your facility than ever before.
Addiction Treatment SEO Pros
Those are just some of the ways we’ve helped our addiction treatment center clients to grow. The truth is that there are many, many strategies that can help your addiction treatment center to get more admissions than ever before. If you’re looking for help, you can schedule a free consultation with our addiction treatment SEO pros at (888) 477-9540.