How to Best Respond to a Google Core Update 

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Are you concerned about how the most recent Google Core Update is going to affect your company’s page? Do these updates seem a bit intimidating or even confusing? 

That’s perfectly understandable. 

After all, it’s hard to overstate the importance of your Google ranking. The higher you are, the most likely you are to be able to grow your business. Of course, the opposite is true, too. 

So, you want your ranking to be as high as possible for as long as possible. That’s a major part of what our full-service digital marketing and SEO for DUI attorneys, rehabs, plastic surgeons, and everyone else does. 

Google themselves had some advice about how you should deal with these updates. There are many important points therein. 

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Where to Put Your Focus 

 

This Google blog may be from a few years ago, but Google linked to it in the above tweet for “guidance about such (Core) updates.” 

Perhaps the key takeaway: 

“There’s nothing wrong with pages that may perform less well in a core update.” 

This is so important that Google basically repeats it a section later: “as explained, pages that drop after a core update don’t have anything wrong to fix.” 

Fortunately, they understand that for business owners, marketers, and others, that isn’t good enough. 

Indeed, Google goes on to say: “that said, we understand those who do less well after a core update may still feel they need to do something.” 

Here’s the important part: “we suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.” 

The blog goes on to list many questions that you should ask yourself about your content. 

To sum those up succinctly, each of them essentially gets back to: “does this content provide value?” 

Or, another way to put it: “Is there a reason someone would read this beyond you wanting them to give you money?” 

That may be a bit flippant, but it’s not far off. 

Always remember: Google does these updates, all of this because they want to be able to give their users the best results. They don’t want someone to find something through Google and then feel cheated. 

That also explains questions such as the ones about the headline and/or page title offering a “descriptive, helpful summary” and not “being exaggerating or shocking in nature.” 

Content with real value presented in a straightforward, honest manner – that’s what Google and your customers/clients want. 

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Content is King, but… 

 

… Design is the Power Behind the Throne 

Your site needs good content, yes. 

But, it also needs to be a great site, too. 

Google knows this. 

If you scroll down to the “Presentation and Production Questions,” you begin to see just how important having a well-made page is. 

While these may seem like big, important questions as they come from Google (which they are) they’re also the kind of thing that you could figure out from your own experience. 

After all, no one likes clicking on a site that has “an excessive amount of ads that distract from or interfere with the main content.” Nor does anyone find pleasure in opening a site that does not “display well for mobile devices.” 

Again, here Google is looking out for their users (as well as your customers/clients). If you take care of those issues, then Google’s likely to rank you higher… and then more of your potential customers/clients are likely to see your site, click on it, and do business with you. 

Answer those questions with your content and web design. Then, you’ll have nothing to fear from any Google Core Update. 

For more help with this or anything else related to growing your business, you can reach us at (888) 477-9540. 

 

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