How The SEO New York Scene Has Changed
Things have changed in the SEO world, and in some ways, it has worked better for small businesses or independent webmasters. There used to be a very big, booming, and overly expensive SEO New York scene where SEO (Search Engine Optimization) companies were charging the same as international consultancies. Nowadays, the cost of getting marketing and SEO help is a fraction of what it was just a few years ago.
The Cost of SEO Services Has Altered
There used to be rather strict rules around what Google wanted you to do with your website. It meant that you had to hire companies to run through your content, change the images, add meta text, change the code, and so forth. It was an expensive endeavor. However, these days, website builders and templates do most of the work for you, and changing a website from a search engine unfriendly platform to a friendly one is easier than ever. As a result, it now costs far less to have people work on your SEO, especially on your on-page SEO.
The cost of SEO services has also altered because there are far more SEO services out there than there ever were before, and it is not a location-specific job anymore. The companies in New York which are paying thousands for their office space per week are working on the same playing field as the middle eastern company that owns its building and has hundreds of workers who work for quarters on the dollar.
The Big Companies Dominate
Another way that the SEO situation has changed is that it is now definitely a pay-to-win situation. This applies to all the platforms and search engines, if you have the money, then you get the exposure. This is more obvious in some areas than others.
The big companies do dominate, and money is the way to success, but there is still plenty of internet left for the rest of us. If you can come to terms with the fact that you will never rank the highest for key phrase questions about mortgages, loans, insurance, etc., if you are prepared to compete outside of the big budget arena, then you can still do pretty well.
Fair Priced and a Good Service
The truth is that if you don’t like the SEO New York scene, then move on to a different place and get your services from there instead. This is not like the art scene or the movie scene where you need to focus on a certain city. If you are looking for a fair price for a service that actually pays off in the long term and short term, then get in touch with the team at Website Depot Inc today and make a plan to move forwards with your SEO.
