Have you been trying to find a way to make your cannabis brand stand out from the rest online? Does it feel like nothing you do makes your cannabis brand unique? The truth is that, in today’s market, cannabis is incredibly competitive. To do what you want to do, to be able to reap the kind of rewards that come from outranking the competition in your area is very difficult. There are many ways that our CBD SEO marketing agency can help.
You probably know the basics of SEO, what it takes to set a foundation. However, you also want to make sure that you have a strong brand as well. “Branding” isn’t the kind of thing that’s necessarily quantifiable. It’s not exactly easy to run analytics about someone’s “brand.” That said, you know the difference between a strong, defined one and a weak, general one. There are steps you can take to strengthen your branding.
Audits and Research
We’re assuming that you know to research your competitors. That includes those that you’re in direct competition with (dispensaries and similar companies in your area) as well as dispensaries from further away, those involved in the cannabis industry, and so forth. One of the first steps we take whenever we sign with any client is to perform a comprehensive audit, both of the client and their competition.
We look at what you already have to see what’s working and what isn’t. We do that in terms of SEO, yes, but also in terms of branding as well. Then, we do the same for your competition, too. Through this, we can see the same for them: their strengths as well as their weaknesses. Almost invariably, this shows us where your competition’s “content gap’ is. Then, we can go about crafting your marketing, and tying it to your branding.
That “content gap” consists of the keywords that you compete with your competition for that they either aren’t ranking for or have overlooked. From there, we fashion your strategy around those keywords (as well as others) to help you to catch them and then, eventually, to overtake them. Our professional content creators then tie this into your branding, so that it all fits organically.
Your Brand = Your Products and Customers
Sure, there are plenty of dispensaries out there, many different companies offering cannabis products. However, there’s none exactly like yours. Thus, we believe you should have a brand that stands out from the rest. We always work with our clients to make sure that your branding fits what you’re looking for.
Through our research, we’ll find exactly what it is that your customers are looking for. Some want a cannabis brand that’s lighter, a bit more fun, (phrases like “the munchies” and “couch-lock” find their way into this kind of marketing). Others, however, want marketing that’s more, for lack of a better word, “serious.” This could focus on medicinal uses, integrating CBD into your day to day life, and so forth.
A majority of our clients, of course, want both. They want a mix, just as their customers will. Then, we make sure this brand comes through in your content, your blogs, your landing pages, service pages, and the like. However, we also make sure that it comes through in your podcasts, your videos, your social media, and more.
One thing to keep in mind with all of this: you have to be careful in advertising cannabis and CBD products online. Do it the wrong way, and you’ll potentially get taken off of various platforms. It makes sense to work with an experienced agency that can help you to succeed in digital marketing, but to do so with a process that allows you to continually grow the right way.
Everything On and Around Your Brand
“Branding” doesn’t just come through in content. Yes, that’s one of the primary ways it’s found in digital marketing. But, we make sure that everything we provide for our clients is “on brand.” That means that we weave your brand through your website as well. Our web designers work with our graphic designers to provide you with a brand that fits your company perfectly.
Your brand should be instantly recognizable. Your brand should, in just one image, let anyone who looks at it know that it’s you, your company, and what you can provide. We understand how personal this is to a company, so we do everything that we can to work with our clients.
We have plenty of clients who want to be involved every step of the way. From the initial planning through successful completion, they want us to check in with them. That’s fine, as we’re always glad to work that way. That said, we also have plenty of clients who just want us to do our jobs and then come back to them when we’re done. We’re more than happy to do that, too.
CBD SEO Professionals
The above are just some of the ways that our company builds a brand for our clients. No matter what challenges and opportunities your dispensary faces, we can help you to have a brand that can meet and eventually overcome them. For a free consultation with our CBD SEO professionals, you can call us at (888) 477-9540.