How IoT Affects SEO?
IoT (Internet of Things) is a development of the Internet that makes objects have network connectivity so they can send and receive data. It means that consumers will have access to all smarter versions of any conventional appliances.
Although it’s an exciting notion for Internet users or businesses, what exactly does it meant for online marketing?
SERPs may disappear or transform
As search engines adapt to the new online experience, SERPs may go or reconfigure. That’s because when IoT happens, you may no longer have to visit websites. However, you may still need to preview a product before buying one. Then again, it can be provided directly.
The search will shift.
Currently, searches have turned to conversational queries. Google is now asking long-form questions. One of the reasons is the development of digital assistants that respond to a voice query. As IoT becomes more common, typing your questions may no longer be necessary.
Google Home, for instance, allows users to give common commands even in a casual environment. As users are accustomed to this way of searching, keyword-based queries will disappear and will be replaced by conversational engagements.
CTR will be negatively affected.
With changes in engagement, organic CTRs will start to decline. Users will soon rely on IoT technology for their daily lives. If they want to know how long to bake a chicken, for example, they can just make commands or orders that won’t require them to visit a website.
It may be a bad thing for your site. However, it can also be good for you as you no longer have to optimize your site for CTRs in search engines. Instead, you’ll optimize your site so IoT searches can find it.
SEO will no longer focus on Google
Google is in the dominant position in search. The trend may still continue. However, Google will cease to be the only technology that you need to worry about.
Soon, people will use IoT to find products or information in new methods. For that reason, your site has to adapt to that different technology. Soon, you may need to optimize your site for specific content libraries. Or follow certain formats of information.
IoT technology is getting more and more popular. Unfortunately, user adoption is still low.
It can take years or decades before sophisticated networks will become commonplace in residential homes. That said, if you wish your website to remain relevant, you need to monitor results carefully and continue experimenting.
