How Google’s AMP Can Speed Up the Web?

Stands for Accelerated Mobile Pages, this feature, makes any website loads faster. But the speed may change how the internet works.

There are two ways that AMP can improve the web.

One is that it requires web developers to use a set of web technologies in creating pages. Because JavaScript affects the loading time of a website, AMP strictly forbids the use of it.

Second is that it serves its pages from Google’s own servers. That is when you go to an AMP page through a Google search.

For you to use AMP, you need to create an alternate version of your website that meets the specifications of the AMP project. The standards are similar to the traditional HTML. However, Google wants your site to load at its minimum. You also need to give your AMP-optimized site a separate address.

If you’re using WordPress, you can use a plugin that creates alternate versions of your site and it lets Google find those versions.

Theoretically, however, you could just replace your entire site with AMP optimized pages. They could still work with modern browsers. However, they might work a bit drab.

If your site follows the AMP specifications, it’ll receive special treatment from the search engine giant. All AMP-optimized stories will appear on the first page of Google’s mobile search results. That news sounds perfect for all publishers who built AMP sites.

However, there’s a downside to it. If your readers would share a link to your AMP page, the link will point to and not to your own site. Currently, there’s no way for AMP-optimized pages to appear in Google’s search listings without having those pages hosted on AMP Cache servers of Google.

Because of how it works, Google’s AMP is quite similar to that of Facebook’s Instant Articles. The IA of Facebook works by giving its publishers the option of embedding their posts on FB’s servers. In this way, users can read those posts without having to leave Facebook’s mobile app.

But, unlike the Instant Articles, AMP standards allow embedding on other sites. Twitter and Pinterest will begin to use AMP to embed pages on their sites in the future.

AMP will improve the performance of those optimized sites. And if all sites follow the standards of AMP, it would mean that they are shaped for or by Google.

To know more about how you can implement AMP in your site, consult our AMP expert at