How Can Danny “SEO” Star’s Team Help in Boosting Your Local Visibility?
Local SEO strategy is different from the standard digital marketing methods. The goal of local SEO is to help your business rank at the top of search engine results. When you reach the top, you expect your click-through rates to go up to 75%. If this is your goal, then make sure to contact Danny “SEO” Star today to know more about the customized strategies you can implement to your website.
How Can Danny’s “SEO” Star Help Your Site’s Local Visibility?
Local visibility is vital. It is different from regular SEO because it is based on a set of criteria that focuses on relevance, prominence, and distance. Despite the rise of ChatGPT and other AI tools, consumers are still using the search engine when looking for businesses in their neighborhoods. If they can’t find you on top of the local search results, they will never discover your products and services no matter how good they are. To resolve this issue, there are some strategies that a digital marketing team can do.
- Optimize Site. Site optimization is vital, especially for local search. Optimizing means that all content must include city, state, and address on the site and in the metadata.
- Get listed in local directories. Yes, this is still necessary. But don’t forget online business listings, like Google My Business, Yelp, and the Better Business Bureau.
- Use local SEO techniques. You don’t have to learn them if you are working with a digital marketing consultant, like Danny Star. However, it makes sense to at least be familiar with them. These techniques involve content creation relevant to the local area and building links from local sites.
- Use social media. In addition to search engines, people are also using social media to find products and businesses. It’s most likely that your customers are using Facebook, Instagram, Twitter, and other social media platforms. Use them wisely to connect with your potential customers.
- Get involved in your community. Although you have digital marketing campaigns, you still need to do something for your community. When people in your vicinity know your brand, they’re likely to trust you.
- Encourage customers to review your products or brand. Every time they visit your store or purchase something online from your site, encourage them to leave reviews on local review sites, including Facebook, Yelp, and Google.
- Incorporate paid advertising. You may have SEO campaigns but if you want to further boost your local visibility, paid advertising can be a great partner. Choose to use Google Adwords and Facebook ads to help you target your local audience.
- Use Schema markup. It has plenty of benefits when it comes to local SEO. It helps in enriching search result display to make it more user-friendly and engaging.
If you have a hard time implementing these techniques, make sure to contact Danny “SEO” Star and his team today. They can show you customized solutions on how to boost your site’s local visibility: (213) 322-0770.