How Can a Cannabis Marketing Agency Help Your Dispensary?

“We’re a dispensary, do we really need to work with a marketing agency?” That’s one of the questions that we’ve been asked, in one form or another, many times. It’s a valid one. After all, people want cannabis. There is a feeling among many cannabis professionals that, since people want cannabis, it more or less sells itself. In a way, that’s exactly why working with an experienced cannabis marketing agency is so important: the competition is fierce. 

Essentially no matter where your cannabusiness is located, odds are that there are plenty of other dispensaries in your vicinity. Thus, it takes that much more to stand out from the pack. However, that’s where we can come in. Here, we’ve helped dispensaries from all over to be able to ultimately rise above the competition so that they can get the business that they want. There are plenty of reasons to work with an agency who’s done it before. 

Comprehensive Expert Services

Many of our cannabis clients come to us after they’ve worked with a freelancer. Often, they gave someone a shot only to find less than the results they were looking for. While this is unfortunate, it is not surprising. After all, a freelancer is just that: one person. No matter how good they are at digital marketing, nor how many skills they might possess, they simply can’t have the wide breadth of experience and know-how that a team would. 

At our company, we have an entire team of pros who can work on your account. Each of them is an expert at their particular task. Thus, you’re getting expert-level work on every facet of your company’s online presence. There’s an expert designing your site, a pro graphic designer making your site look great, an experienced SEO strategist building and implementing your strategy, professional writers, editors, and so forth. 

When you work with an agency, you get everyone that an agency employs. Thus, it’s not like hiring one employee: it’s hiring an entire team who can make your company that much better. Speaking of team 

Creators of Strategies, Readers of Analytics  

Another question that we’re often asked by cannabis company owners: “can’t I just do this myself?” Sure. You can absolutely do some of the cannabis marketing yourself. However, what you’re going to run into is the lack of experience, of real expert know-how. You may find some success for a brief period of time, but if you’re like so many, what’s eventually going to happen is that it will fall off, leaving you more or less where you started. Why? Because you won’t have a customized strategy for your dispensary. 

See, when you sign with us, we get right to work devising a strategy that’s just right for you. So, often, the first step is an audit. We’ll look at your SEO, your site, social media, and more. Plus, we can do it for your competitors as well. From there, we’ll get to work finding and exploiting the “content gap,” focusing on the keywords that you and your competitors share which they haven’t done much with. From there, we’ll put together a comprehensive strategy for you. 

Now, even once we’ve created and implemented this strategy, we’re not done. Then, we have to see how the strategy is doing. This is one more area where it doesn’t pay to work with a freelancer or try to do this yourself. For example, when the analytics come back, they’ll show you exactly what’s working, what isn’t, and more. But, if you don’t know how to properly read the analytics and to respond to what they’re telling you, then you can’t grow your dispensary as you like. 

That’s one more area where we can help. We can show you exactly what the analytics are saying, then we can improve what needs improving. That way, your dispensary keeps growing and growing. 

Working With You the Right Way 

At our company, we offer “customized strategies.” That means we customize each strategy to your company, so that your company is always represented how you want it to be represented. That said, we also customize how we work with our clients, too. With this, you can be as involved as you want, every step of the way. 

Indeed, we have clients we work with who are involved in practically every decision. They want to know what’s going on, they have input on all of it, and it’s a great boon to be able to work with them. That said, we also have highly successful clients who are “hands-off.” They essentially tell us: “you work for my company, then show me when you’re done and I’ll tell you what I think.” We’re more than happy to work that way, too. At all times, we tailor how we work with our clients to their specific needs. 

A Cannabis Marketing Agency Can Help 

Those are merely some of the ways that we help our cannabis clients. The truth is that there are many, many others. As competitive as the cannabis industry is, you deserve to work with a marketing agency that knows the industry, that has experience, and can help you to climb the rankings. To see all of the ways that our cannabis marketing agency can help you, schedule a free consultation at (888) 477-9540.