Google Spam Update: What You Must Know?
Google occasionally rolls out spam updates to ensure that the results on its search engine are not filled with spam. This is necessary to prevent users from clicking on a spammy result every time as it creates a horrible experience. Unfortunately, the tech giant doesn’t provide enough details about the spam update. If you are worried that your website will be labeled as spam, then allow our professional SEO services to audit it.
Professional SEO Services to Find Out If Your Site is Spammy
The main goal of Google in releasing the spam update is to reduce spam. It has released multiple spam updates. The recent update didn’t specify whether or not it was overall spam or just a small spam-related one.
Which Sites are Affected the Most?
The latest Google spam update impacted news and sports sites. Arts and entertainment and technology are also affected. The reason for this is that they are heavy in content and have no products.
Thin Content
Those sites that were affected have thin content. But thin content doesn’t actually mean low word count. Rather, the content didn’t provide a lot of value to the user. When you read it, you didn’t have many insights.
Furthermore, the sites have poor meta tags. Most of the affected sites had duplicate meta tags that were written for search engines, instead of humans. And Google has emphasized over and over again that tags should be used to help human searchers and not crawlers.
Keyword Stuffing
Yes, some site owners or SEO “experts” still use keyword stuffing. That is, the sites utilized keywords excessively that negatively affected the reading experience.
Copied Content
If you steal third-party content, rather than create new content, then Google considers it spammy. On the other hand, you can prevent it from happening by creating new content to add more value to your readers.
The latest update doesn’t have sufficient data. However, what our SEO professionals are seeing is that the majority of Google’s updates focused on content. It hates keyword stuffing and it frowns upon duplicate meta tags. But Google also looks at other factors when crawling and ranking any site. For instance, it still emphasizes natural links.
How Does Google See AI-Generated Content?
Google wants to rank content written for people instead of around SEO. Thus, AI-generated content will definitely hurt your page ranking. Google already states that automatically generated content is a violation of its guidelines. The reason for this is that this type of content attempts to game the search ranking.
However, you can still use AI-generated content but you have to edit it. It means that the content must be edited by a human before you publish it. Most AI-generated content is full of fluff. Before you publish the content, make sure that it is helpful to the users and not the crawlers.
Audit Your Site
If you think that your site violates Google’s guidelines, let our professional SEO services audit it. Talk to our experts here for an initial consultation: (855) 605-7361.
