Getting to Know the Latest Local Search Updates and Factors Affecting Local SEO
Local SEO in LA is a type of service crucial for small to medium-sized businesses. This is vital because Google looks for local information. Most users are searching online to find a local business.
Before talking about the factors that affect local SEO, let’s first discuss the local search updates that Google just released.
Local Search Updates that May Affect Strategy for Local SEO in LA
- Search by dish. If you are searching for restaurants, Google will give you a list of restaurants offering a specific dish you want.
- Find restaurant specialties. Star ratings don’t tell the entire story. Thus, Google now lets you preview and evaluate restaurants to know what makes them unique. From there, you can find their specialties.
- Support for digital menus. Google enhances digital menus by providing rich visuals. It will showcase the in-demand dishes and label dietary options.
These are just some of the important updates that Google released last month. Now, if you want to optimize them, make sure that you focus on how to appear in local searches.
Relevance
It refers to how well your business matches what the user is searching for. To make your business relevant, make sure to complete and update your business information.
Distance from the Searcher
Google wants to provide users with the most relevant answer. If the searcher includes a “near me” phrase, Google will show your business if you are indeed near the user.
Google My Business Profile
If you want to improve your local SEO, you must claim your online listings. Make sure to manage your brand details using GBP. Be detailed when tendering your business information. That is, include your site URL, phone number, and hours of operation, among others.
Online Reviews
Google made it clear that online ratings and reviews are vital in local rankings. If you have negative reviews, make sure to know how to respond to them. Responding to reviews will drive engagement while creating fresh content. It will also show everyone that you value feedback. With this alone, it can help boost shopper confidence while fostering consumer trust.
Local Listings
They appear in search results when people are looking for a business online. They display your business details while they play a vital role in determining your brand reputation and revenue. Managing your local listing must be part of your local SEO strategy. To do this, you need to claim your local listing, build citations and ensure that you have a consistent name, address and phone, and local data across the web.
Reaching Your Audience
These factors can affect your local SEO effort. Use these details to guide your team as you enhance your online presence. If you need more help in creating a strategy for local SEO in LA business, make sure to give our team a call for a consultation. Reach out to us here: (855) 605-7361.
