FAQ

Website Depot takes a strategic, data-driven approach to SEO that prioritizes sustainable growth rather than quick fixes. As an omnichannel digital marketing and SEO company in Los Angeles, our methodology includes, in brief:

Comprehensive Audits: We analyze your website’s technical health, content quality, and backlink profile to identify areas for improvement.
Keyword Research & Strategy: We target high-intent keywords that align with your business goals and audience needs.
On-Page Optimization: We optimize meta tags, headers, content, and internal linking to improve search visibility.
Technical SEO: We enhance site speed, mobile responsiveness, and crawlability to ensure search engines index your site effectively.
Content Marketing: We create high-quality, engaging content that attracts organic traffic and builds authority.
Link Building: We earn authoritative backlinks through ethical outreach and digital PR strategies.
Continuous Monitoring & Adjustments: SEO is an ongoing process, so we track performance and adapt to algorithm changes.

By focusing on these pillars, we help businesses achieve lasting rankings and organic growth. Every job is different, of course. We tailor our SEO services to the needs of our clients. 


What SEO services does Website Depot offer?
Website Depot provides comprehensive SEO services, including:

Local SEO: Optimizing Google Business Profiles, local citations, and location-based keywords.
E-commerce SEO: Enhancing product pages, category structures, and schema markup for online stores.
Enterprise SEO: Scalable strategies for large websites with complex architectures.
Technical SEO: Fixing crawl errors, improving site speed, and implementing structured data.
Content SEO: Blog writing, pillar pages, and content clusters to boost topical authority.
Link Building: Guest posting, digital PR, and high-quality backlink acquisition.

Our services are customized based on your industry, competition, and business objectives.
Why is SEO important for my business?
SEO is crucial because:

Increased Visibility: Over 90% of online experiences begin with a search engine. Ranking higher means more exposure.
Cost-Effective Traffic: Organic search drives targeted visitors without paid ads.
Credibility & Trust: High-ranking sites are perceived as more authoritative.
Long-Term Growth: Unlike paid ads, SEO efforts compound over time.
Better User Experience: SEO improves site speed, navigation, and content quality.

Without SEO, your website may remain invisible to potential customers. Our SEO company in Los Angeles can keep that from happening. 
What’s the difference between on-page and off-page SEO?
On-Page SEO
Optimizations done directly on your website:

Keyword placement in titles, headers, and content
Meta descriptions and URL structures
Internal linking and image alt text
Content quality and readability

Off-Page SEO
Activities outside your website that influence rankings:

Backlinks from reputable sites
Brand mentions and citations
Social media engagement
Guest blogging and influencer collaborations

Both are essential for a well-rounded SEO strategy.
Does Website Depot offer local SEO services?
Yes! Our local SEO services include:

Google Business Profile Optimization (formerly Google My Business)
Local Citation Building (consistent NAP—Name, Address, Phone—listings)
Review Management (encouraging and responding to customer reviews)
Localized Content & Landing Pages
Geo-Targeted Keyword Strategies

Local SEO helps brick-and-mortar businesses attract nearby customers.
How do I know if my SEO is working?
Key performance indicators (KPIs) to track:

Organic Traffic Growth (Google Analytics)
Keyword Rankings (tools like Ahrefs or SEMrush)
Click-Through Rate (CTR) (Google Search Console)
Backlink Profile Growth (Moz, Majestic)
Conversion Rates (leads, sales, or other goals)

Our SEO company in Los Angeles provides detailed monthly reports with these metrics and many others. 
What’s the role of content in SEO?
Content is the backbone of SEO because:

Solves User Intent: Google rewards pages that answer search queries effectively.
Builds Authority: High-quality content attracts backlinks and social shares.
Supports Keyword Strategy: Well-researched content targets relevant keywords.
Encourages Engagement: Longer dwell times signal quality to search engines.

We create blog posts, guides, videos, multimedia content, and more, all tailored to your audience.
How does your SEO company in Los Angeles handle technical SEO?
Technical SEO ensures search engines can efficiently crawl and rank your site. Our technical SEO process includes:

Site Speed Optimization (compressing images, leveraging browser caching)
Mobile-Friendliness (responsive design, Core Web Vitals improvements)
Indexability & Crawlability (fixing broken links, optimizing robots.txt)
Structured Data Markup (schema.org for rich snippets)
HTTPS & Security (SSL certificates, secure connections)

What’s the best SEO strategy for e-commerce sites?
We can tailor a strategy for your exact, specific needs. However, E-commerce SEO often requires:

Product Page Optimization (unique descriptions, high-quality images)
Category Page Structure (clear hierarchies, internal linking)
Schema Markup (product reviews, pricing, availability)
Site Search & Navigation (user-friendly filters and search functionality)
Content Marketing (blogs, buying guides, FAQs)

We help online stores rank for high-converting keywords.
How often should SEO strategies be updated?
SEO is dynamic, so we recommend:

Monthly Adjustments: Tracking rankings and algorithm changes.
Quarterly Audits: Reassessing technical and content performance.
Annual Strategy Refinement: Updating goals based on market trends.

Website Depot continuously monitors and adjusts campaigns for optimal results. We can work with you to craft the best strategy for your business. 
What’s the biggest SEO mistake businesses make?
Common SEO mistakes include:

Ignoring Mobile Optimization (Google prioritizes mobile-first indexing)
Keyword Stuffing (over-optimizing harms readability and rankings)
Neglecting Technical SEO (slow sites or crawl errors hurt visibility)
Poor Quality Content (thin or duplicate content gets penalized)
Not Tracking Data (without analytics, you can’t measure success)

Website Depot helps businesses avoid these pitfalls with expert guidance. Our SEO company in Los Angeles can make sure this doesn’t happen to your business. 
How Does Our SEO Company in Los Angeles Measure SEO Success?
We track:

Ranking Improvements (keyword position tracking)
Traffic Growth (organic vs. paid vs. referral)
Engagement Metrics (bounce rate, session duration)
Conversion Rates (form submissions, calls, purchases)
ROI Analysis (revenue generated from organic search)

Our reports provide clear insights into campaign performance. We’ll go over them with you so that your strategy is working exactly how it should. 
Can SEO and PPC work together?
Yes! Combining SEO and PPC (Pay-Per-Click) enhances digital marketing by:

Testing Keywords: PPC data reveals high-converting keywords for SEO.
Maximizing Visibility: Paid ads cover short-term gaps while SEO builds long-term rankings.
Remarketing Opportunities: SEO brings organic traffic; PPC retargets visitors.

Website Depot offers integrated SEO and PPC strategies. That way, you can get the best of both worlds. 

 
How Long Does It Take for our SEO Company in Los Angeles to Show Results? 
SEO is a long-term investment, and the timeline for seeing results depends on several factors. While some early improvements may appear within weeks, significant, sustainable growth typically takes 3 to 12 months—or longer for highly competitive industries.
What Influences the Timeline for SEO Results?

Current Website Health

New or poorly optimized sites require foundational work (technical fixes, content creation, and backlink building) before ranking improvements.
Established sites with some authority may see faster gains.


Industry Competition

Low-competition niches can rank in 3–6 months.
High-competition industries may take longer due to entrenched competitors.


Keyword Difficulty

Long-tail, low-competition keywords often rank faster.
Broad, high-volume keywords take longer.


Algorithm Updates & Market Shifts

Google’s frequent algorithm changes can temporarily impact rankings.
Competitors’ SEO efforts may shift the landscape, requiring adjustments.


Consistency & Strategy Execution

SEO requires ongoing effort—delays in content publishing, technical fixes, or link building slow progress.



SEO is a marathon—not a sprint. Clients who stay committed see compounding returns over time.
Why Business Owners Should Avoid SEO Companies Promising Quick, Overnight Results
In the world of digital marketing, few things are as tempting—or as dangerous—as an SEO company guaranteeing "#1 rankings in 24 hours" or "instant traffic boosts." While rapid results sound appealing, they often come with severe risks that can harm your website, waste your budget, and even get you penalized by Google. Here’s why you should steer clear of these too-good-to-be-true promises: 
Google’s Algorithms Reward Long-Term Quality, Not Shortcuts
Google’s ranking systems are designed to detect and punish manipulative tactics. Companies promising overnight success typically use black-hat SEO techniques, such as:

Keyword stuffing (unnatural overuse of keywords)
Spammy backlinks (buying links or using link farms)
Cloaking (showing different content to search engines than users)
AI-generated gibberish content (spun or plagiarized articles)

While these tricks might briefly inflate rankings, Google frequently catches and penalizes sites using them—sometimes delisting them entirely.
What Happens When You Get Penalized?

Traffic drops to near zero
Manual actions in Google Search Console 
Loss of credibility with customers

At our SEO company in Los Angeles, we follow white-hat, Google-compliant SEO that builds sustainable growth—not short-lived spikes.
Cheap, Fast SEO Often Means Low-Quality Work
Many "quick-results" SEO agencies operate with:

Automated bots instead of real strategists
Templated reports with no real insights
No customization (one-size-fits-all strategies that don’t match your business)

These services don’t address your unique needs, meaning you’ll pay for rankings that don’t convert into real customers.
How Website Depot Does It Differently:
 Custom strategies based on deep research
Hands-on optimization by experienced specialists
Transparent reporting with actionable insights
Quick Rankings Usually Don’t Last
Even if a shady SEO company gets you to page one temporarily, those rankings often disappear within weeks or months because:

Google’s filters catch unnatural links
Competitors outrank you with better content
Algorithm updates wipe out spammy tactics

Real SEO takes time because it’s about building authority—not tricking algorithms.
The Long-Term Strategy of Our SEO Company in Los Angeles: 

Creating content that genuinely helps users
Optimizing for long-term rankings, not quick fixes
Fast SEO Can Actually Hurt Your Brand Reputation
If an SEO company uses spammy tactics, your site might:

Rank for irrelevant keywords (attracting the wrong visitors)
Get flagged as untrustworthy (poor user experience = high bounce rates)
Lose credibility if Google labels your site as "spam"

Example: A law firm ranking for "best cheap lawyer" instead of "experienced corporate attorney" will attract low-quality leads.
How We Protect Your Brand:
 Ethical link-building from reputable sources
 High-value content that positions you as an industry leader
 Conversion-focused SEO (targeting buyers, not just visitors)
You’ll Waste Money on Fake Results
Many quick-SEO companies:

Use vanity metrics (e.g., "1,000 new backlinks!"—but they’re all spam)
Hide bad practices (so you don’t realize the danger until it’s too late)
Lock you into recurring fees for useless services

Website Depot’s Transparent Process:
Real tracking of ROI
Focus on revenue-driving keywords
Remember: If an SEO Company Promises…
"Guaranteed #1 rankings in days" → They’re lying or cheating.
"Unlimited backlinks for $99/month" → They’re buying spam.
"No reports, just trust us" → They’re hiding something.
What to Look for Instead:
Case studies with real traffic growth
Focus on conversions, not just rankings
Ethical, white-hat methods

Bottom Line: SEO is a long-term investment, not a magic bullet. Companies promising instant results are either scams or using dangerous tactics that will backfire. Choose a partner committed to real, sustainable growth.
What industries does Website Depot specialize in?
We’ve worked with:



Healthcare/Medical/Rehab and Treatment Centers 
Law Firms
Home Improvement Services (contractors, HVAC, plumbing)
E-commerce & Retail




Real Estate


B2B & SaaS Companies

Our strategies are tailored to each industry’s unique challenges. We can do the same for your company, regardless of your industry. 
Why Hiring a Professional SEO Company in Los Angeles Beats Working With a Freelancer
SEO is complex, ever-changing, and critical to your business’s online success. While freelancers may seem like a cost-effective choice, they often lack the expertise, resources, and reliability of a full-service SEO agency like ours. There are many reasons why investing in a professional team delivers better, faster, and more sustainable long-term results.
SEO Requires Multiple Specialists—Not Just One Person
As covered above, SEO isn’t just about keywords or backlinks—it involves:
Technical SEO (site speed, crawlability, mobile optimization)
Content Strategy (blog posts, product descriptions, FAQs)
Link Building (outreach, digital PR, guest posting)
Data Analysis (Google Analytics, Search Console, rank tracking)

A freelancer might be great at one of these areas but weak in others. Our SEO company in Los Angeles has dedicated experts for each, ensuring no gaps in your strategy.
Freelancer Limitations:
Often a generalist (lacks deep expertise in all SEO areas)
May outsource work without telling you (lower quality)
Struggles with large-scale projects (e.g., e-commerce or enterprise SEO)
Website Depot’s Team Advantage:
 In-house specialists for every SEO component
Collaborative strategy (content + technical + links = better results)
Scalability (handles small businesses to Fortune 500 companies)
Freelancers Are a Single Point of Failure
What happens if your freelancer:

Gets sick or goes on vacation? (Your SEO stalls.)
Quits unexpectedly? (You lose all progress.)
Makes a major mistake? (No oversight to catch errors.)

With an agency, multiple team members ensure:

Quality control (multiple reviews before implementation)
Accountability (contracts, SLAs, and support teams)
Freelancer Risks:
 Unreliable communication (delayed responses)
No backup plan (if they disappear, you start over)
Limited availability (may juggle too many clients)
Website Depot’s Reliability:
Dedicated account managers
Redundancy in staffing (no single point of failure)
How do I get started with your SEO company in Los Angeles? 
Getting started is simple:

Contact Us – Fill out our online form or call for a consultation.
Audit & Strategy – We analyze your site and propose a customized plan.
Implementation – Our team executes the strategy with regular updates.
Reporting & Optimization – We track progress and refine tactics.

Schedule a free consultation today through our site or by giving us a call. 

Most of our digital marketing services typically include organic search rankings (SEO), social media marketing, SEO blogging for businesses, website maintenance, and in some cases, pay-per-click marketing, or Google Ads management which is included according to your needs. There are also a range of other things we help with, such as video editing, product photography shooting, and newsletter marketing, among other things.

We have specialists in every department. On any given day, we have over two dozen digital marketing experts working on client accounts. Some of us work remotely, some work in our satellite offices, and most work at our LA office. A vast majority of our management team and your points of contact are located in our Los Angeles web agency headquarters.

We do. Our standard discounts are 10% off any work for non-profit organizations. Our existing clients can also enjoy discounts on website maintenance, with a lower rate per hour versus our a-la-carte rate. Existing clients can also get referral discounts ranging from 10-15% on new clients that they refer.

For new clients, we can explore offering discounts on projects that are bundled with other projects. Examples of this are bundling digital marketing services with a web project. A discount on ADA compliance work bundled with and SEO organic search campaign, etc.

In short, at least six months. It can take longer. But, it takes at least six months for real, significant results. That’s been our experience as an SEO agency that’s been around for more than twelve years. 

We use a combination of tools and metrics to measure SEO success. Our SEO agency targets what are called “KPIs” - “key performance indicators.” 

These can include organic traffic growth, rankings for targeted keywords, time spent on site, and conversion rates. Additionally, we provide regular reports to our clients that offer insights into these metrics and what they mean for your business.

Yes, maintaining your SEO efforts is essential even after achieving top rankings. The digital landscape is ever-evolving, with competitors continuously working to out-rank you and search engine algorithms updating frequently. As an SEO agency, we can tell you that regular SEO work ensures that your site remains relevant, fresh, and competitive in search results.

In addition to SEO, we provide a comprehensive range of digital marketing services with an omnichannel marketing strategy, including pay-per-click (PPC) advertising, content marketing, social media management, email marketing, and more. Our goal is to offer holistic solutions that cater to every aspect of online visibility and brand growth.

Yes! Website Depot can create content for your business. Videos, social media marketing, blogs, service pages, and more – we create on-brand content for our clients.

This content helps with SEO, yes, but it also helps to establish our client’s authority. Our content always provides real value, tailored specifically to our client’s needs.

Our digital marketing campaigns are custom-designed for each client and business, so the cost of each campaign varies according to the amount of work that we do and the features that your digital marketing campaign covers. Our campaigns are based on a monthly retainer and are payable monthly.

We provide a range of design services including logo design, website design, UI/UX design, and graphic design for social media and printed materials. Our design experts work to create visually appealing and engaging assets that align with your brand.

We offer ongoing support and maintenance services to ensure your e-commerce website continues to run smoothly and perform at its best. Our team is always available to answer your questions, troubleshoot any issues, and provide updates or enhancements as needed.

The timeline for building an e-commerce website depends on several factors, including the size and complexity of the site, the number of products, and the level of customization required. Generally, you can expect a timeframe of 4-12 weeks. However, we'll provide a more accurate estimate during our initial consultation after discussing your specific project requirements.

Choosing the right e-commerce platform is crucial for your online success. Popular options include Shopify, WooCommerce, and Magento. Each platform has its strengths and weaknesses, and the ideal choice depends on your business size, budget, technical capabilities, and specific needs. Our team will guide you through the selection process, helping you choose the platform that best aligns with your goals and resources.

Boosting your conversion rate requires a multi-faceted approach. Key strategies include:

User-friendly design: Ensure your website is easy to navigate, with clear calls to action and a seamless checkout process.
High-quality product images and descriptions: Showcase your products in the best possible light with professional visuals and compelling descriptions.
Mobile optimization: With the majority of online shopping happening on mobile devices, a responsive design is essential.
Fast loading speed: Slow-loading websites frustrate users and lead to abandoned carts. Optimize your site's performance for optimal user experience.
Trust signals: Build credibility with customer reviews, testimonials, and secure payment options.
Targeted marketing and promotions: Drive traffic to your site with effective marketing campaigns and entice visitors with special offers

Website security is paramount, especially when handling sensitive customer data.  Here are essential measures to protect your online store:

SSL Certificate: Encrypt data transmitted between your website and visitors’ browsers, safeguarding personal and financial information.

Secure Payment Gateway: Partner with a reputable payment processor that adheres to strict security standards.

Regular Backups: Safeguard your data against accidental loss or malicious attacks by performing regular backups.

Software Updates: Keep your e-commerce platform and plugins updated to patch security vulnerabilities.

Strong Passwords and Two-Factor Authentication: Implement robust password policies and enable two-factor authentication for added security.

Yes, integrating your e-commerce website with social media is a great way to expand your reach and drive traffic to your online store. We can seamlessly connect your website with popular platforms like Facebook, Instagram, and Pinterest, allowing you to showcase your products, run social media ads, and enable social sharing.

Search engine optimization (SEO) is critical for driving organic traffic to your e-commerce website. By optimizing your site’s content, structure, and technical elements, you can improve your visibility in search engine results pages (SERPs) and attract more potential customers. We specialize in e-commerce SEO and will develop a customized strategy to improve your rankings and drive targeted traffic to your online store.

Absolutely! We understand the importance of mobile responsiveness in today’s digital landscape. We’ll design and develop your e-commerce website using a mobile-first approach, ensuring a seamless and enjoyable experience for users on all devices.

Yes, we’ll provide you with a user-friendly content management system (CMS) that allows you to easily add new products, update inventory, and manage your online store without any technical expertise. We’ll also provide training and ongoing support to ensure you feel confident in managing your website.