Some marketers are nervous about their underperforming Adwords campaigns. However, when they start digging into their data to know the problem of their campaign, they could somehow gain valuable insight allowing them to improve their campaigns, rather than shutting them down. If your Adwords account is underachieving, please take a look at these tips on how to optimize your campaign so you can maximize your growth.
Split your campaigns
Some campaigns work well on mobile while others don’t. In some niches, mobile searches are exceeding. Thus, if your industry earns more mobile searches than desktop’s, then you’re only wasting your campaign that won’t give you ROI. As a marketer, you must realize that some of your products are appealing on a mobile device while others are better on a desktop. That said, make sure to split your campaign if you see that there’s a significant difference in performance between devices. To maximize bidding opportunities, break your shopping campaigns. Then, divide your campaign for every device, especially for high sales volume. However, you must only split your campaigns if it makes sense.
Utilize the attribution models appropriately
Don’t pause an ad group because it’s not dominating the attribution model. Keep in mind that ad campaigns contribute at various levels. Think about its effects first before pausing the ad group. Shooting down some areas because they don’t provide conversions can only put your campaign at risk of losing traffic that can capture consumers. Cutting it may decrease your ROI.
Test your ad
Testing your ads can be time-consuming. Some advertisers don’t do it or just keep on forgetting about it. But ads are critical to your campaign performance. Even if you had perfect keywords, they would still fail because of subpar ads. You don’t need to test everything. Instead, write new ads for the top ad groups every month.
Take a close look at ad schedule
The time of day and the day of the week are factors that can make or break your ad campaign. That’s because some niches convert on weekends, but they don’t make a profit for the rest of the week. Other people agree that the 7 am slot will never give you conversions. Since every company is different, it’s ideal that you find out which time of the day or day of the week to run your ads that can give you profit. Use Adwords’ ad scheduling to help you set bid adjustments based on the time of the day or specific day of the week. For more information, call Website Depot at 888-477-9540 or visit our website Websitedepot.com