Search engine optimization (SEO) is a popular online marketing strategy. But no matter how powerful it is, many website owners opt not to have an SEO strategy because of its associated drawbacks and limitations. While you’re still finding the right SEO specialists, you can implement these strategies to boost your site’s SEO so it can be found easily by the search engines.
Choose the right keywords
Use keywords that are closely related to your business and with fewer competitors. You may use Google Trends and Google Keyword Tool to help you find the right keywords that you need.
Get rid of duplicate content
To help you out, use Google Search Console to display instances of duplicate content on your site. Most of the time, the tool will find canonicity errors. They still need to be corrected so your site will always be in good standing.
Use unique title tag
That’s for every page. The title tag should describe the page, and it must have the desired keyword. Most of all, it must be different from other title tags on your website.
Fix the 404 errors
They’re dead ends, and Google doesn’t like them. Use the Google Search Console again to find 404 errors. To close the gaps, choose to set up 301 redirects, whenever necessary.
Write attractive meta description
Every page on your website should have a meta description that’s under 160 characters. It’s a description that thoroughly describes the page. It may not positively impact your actual page rankings, but it affects CTRs.
Then again, studies are showing that CTRs affect rankings. That said, ensure that your meta descriptions are competing and unique with the right keywords.
Avoid URL with strings of text
It’s ideal that your URLs have breadcrumbs and must have clear indicators of the content of that page. Don’t use numbers or random strings.
Your content must be logically divided into headlines and subheadings. Use H1, H2, H3, and others in your content. These will help Google in processing the intent of your content.
Don’t forget to add internal links
They’re great for user experience. It assists Google in better understanding the relationships between pages on your site.
Optimize images to Boost Your Site’s SEO
Images should be optimized for the search engine. To do it, you should add descriptive alt tags and keep them in the right format.
There are other ways to boost your site’s SEO. If you don’t have time to implement them on your site, hiring an SEO specialist is the right way to go. Don’t consider it as an expense, rather an investment.