Do Lawyers Have to Learn Google Analytics?
The quick answer is “no.” Lawyers don’t need to learn attorney SEO tricks and get acquainted with Google Analytics. But only if they work with an SEO team. SEO experts will carry out all the imperative strategies to ensure that the law firm’s website will rank higher than its competitors.
Why does Attorney SEO Need Google Analytics?
Search engine optimization requires a lot of data from every visitor. That’s why Google Analytics is essential. It has all the data required to get accurate reporting. It’s vital because you won’t know whether your strategy is working or not without accurate data. Thus, setting up Google Analytics is vital. The SEO Experts team will manage it for you. Meanwhile, here are the benefits of setting up this tool and integrating it with your website.
See How People are Finding Your Website
According to Internet Live Stats, “There are over 1.5 billion websites on the world wide web today. Of these, less than 200 million are active.” With that number, you need to ensure that you catch people’s attention. Use the Acquisition section of Google Analytics to know how your visitors find your website. The number will tell you which marketing platforms are working.
Track People When They are on Your Law Firm’s Website
Attracting people is your first challenge. But it’ll be pointless could make them visit your site if they don’t stay and stick around. You need to know how long they stay on your site and if they come back. The Behavior section is an essential part of this goal. The number on this section will help you better understand the parts of your site that are getting traction and which ones require rework.
Know Who Are Visiting Your Site
It’s not just about the number of people visiting your site. But it’s also knowing who they are, in terms of geography, demographics, and interests. Knowing all of these will help you optimize your content for these types of people.
Find Out the Most Popular Pages on Your Site
Not all of the pages on your site will get traffic. Some will have more than others. You need to know which of those are working and mimic what you did on those pages. Analyze why they work for your goals. From that information, you can strategize so you can move forward based on your previous successes.
Track Conversions
One of the advantages of Google Analytics is that you can set up conversion tracking based on what you want visitors to take. For instance, how many people who visited your site signed up for your newsletter or visited your shop to buy? These data are vital to know whether your site is doing its main job.
No Time to Set Up Google Analytics
If you don’t have time to set up your Google Analytics or start attorney SEO marketing, you should team up with our SEO experts. Call us today to schedule an appointment: (855) 605-7361.
