Do Law Firms Need Attorney SEO?
It is true that the legal industry as a whole is very competitive. Massive companies are able to spend millions on advertising, which often leaves the smaller companies to pick up their scraps. However, attorney SEO is very difficult, is very changeable, and actually offers areas where smaller companies may carve out their own pocket of online traffic. With the right help, even a law firm with just a single lawyer can drive targeted traffic to his or her website.
It Isn’t About Keywords Anymore
Companies used to fight it out for keywords with SEO (Search Engine Optimization) in the same way they now fight it out for keywords with PPC. These days, SEO is more about attracting the right people than it is about hunting keywords.
This means that smaller companies are priced out of the best PPC fights but can sit comfortably in the world of SEO. This is because in the legal industry, everything is a potential niche. The big companies may appear on the search engine results for accidents at work, but you could target everybody from people falling off of tractors to people who were fired for smoking in the work bathrooms.
On PPC you may have no luck trying to target these people, but with SEO there is plenty of room for maturity and growth.
Outranking Your Competitors is No Longer About Budgets
It is true that the companies who hire hundreds of people from tens of attorney SEO companies are going to do better than somebody working from his or her basement, but the odd thing is that the person in the basement is not doomed to failure.
A person working alone can still have some impact. Something as simple as answering questions on Q&A websites, or posting interesting Instagram content, or even creating art for popular artist websites, all of these and more can be used to draw attention to an attorney’s website.
The legal industry is very diverse and is all about business-to-business and people-to-people. This means that a single person could target other people by creating content that appeals to said people. For example, if your legal team deals with uninsured drivers, then posting content about cars on various other websites may bring the sort of people who will click your links on such car websites.
Your brand can become a personality of its own, especially if you can establish yourself as an expert in your field. People would come to you for answers, and you could answer them and then sell them services. It is a lot of work, but if you don’t have the big budget that larger law firms do, then you will have to do a lot of the legwork yourself. The point is that the viewing audience is there for the taking.
Do You Still Need Help?
The fact is that no matter how much you learn about SEO, you are never going to beat seasoned professionals who work on SEO all day long. It is not a matter of intellect or even of dogged determination, it is about the fact that people who work in the SEO industry all the working week are going to know more about SEO than ever the most hardcore hobbyist.
That is why, if you are looking for attorney SEO from a genuinely strong team of SEO professionals, then you need to get in touch with Website Depot Inc today and find out what they can do specifically for your website that is going to make it more successful online.
