Do I Need Attorney SEO Keywords or Services?
The digital landscape is a tooth and nail environment—and the same goes for the legal marketing industry. If you’re an attorney or lawyer running a firm, it’s vital for your business to use attorney SEO keywords that drive traffic. Here’s what you need to know.
Why Do I Need Attorney SEO?
As a law firm, you’re typically generating leads through search engines, word of mouth, or social media. Search engines are the easiest way to measure return on investment and see if your efforts are working. Attorney keyword optimization can increase the amount of traffic to your website and rank your site higher on search engines.
The Importance
As you know, search engines are the primary way people find businesses, services, and goods they want to purchase. In fact, the first organic result on the first page of Google had over a 30% click-through rate in 2019. The same data shows that the 5th organic result all the way through the 10th had less than 10% click-through-rates.
As a law firm, your website is the foundation for generating leads and conversions. For example, 70% of law firms in 2021 generated conversions through their website. A poorly designed website can turn people away, create distrust, and cause you to lose authority in your industry.
What Are My Options?
Now that you see the importance of digital marketing and SEO optimization, it’s time to start considering your options. Obviously, you can go at it alone and try and figure out the nitty-gritty details. Or you can hire a professional team of SEO experts.
Keyword Research
Keyword research is one of the cornerstones of a solid SEO campaign. With optimized keywords, you can drive organic traffic to your website, build authority in your industry, and convert leads to sales.
Local SEO Optimization
You’re probably receiving a lot of local business as a law firm. That’s why it’s vital to have your local SEO keywords optimized for your region. That’s where we come into place. We’ll research your location, analyze keywords and long-tail phrases, and determine which ones are best suited for your needs. We’ll place these words across key areas of your site to increase traffic organically.
Paid Advertisements
Paid advertisements place your business first in Google or Bing searches. This allows you to be the first option people consider when they need a lawyer, attorney, or other legal services. The best part of these advertisements? You only have to pay when someone clicks on them. That means if someone doesn’t need your services and keeps scrolling, you won’t pay a dime!
Generate More Leads Today!
Finding the best SEO agency in your area can be confusing waters to navigate. But they don’t have to be! That’s where our team of SEO experts, copy-writers, web designers, and website developers come into play. We work together to rank your website first. We partner up with several local directories and national web directories helping us achieve our ranking goals. What are you waiting for? Reach out by using our official contact page or call us at (818) 717-7870 for more information.
