No matter how famous your brand is, there’s still one aspect of your marketing strategy that needs improvement. That’s why a lot of marketers have made a list the Digital Marketing Resolutions they could do to improve in 2018. Read on to find some suggestions that might ramp up your marketing efforts this year.
Make video a priority to promote brand
Among the many digital marketing strategies you can implement, a video should be on top of your list this 2018. If you haven’t started video marketing yet, you should start now, especially to social media. Keep in mind that promoting your brand on social media might not be free for long. Thus, you should use it while you still can.
This year will be the year of AR and video. Then, ensure to incorporate them into organic and paid social.
Stop selling your product utterly
Instead, sell it subtly while you educate your audience. 2018 is the year when brands must stop marketing their products or services outright.
They must focus on creating content first before selling anything. Make more time to ensure that the content you provide to your audience is of high quality. Furthermore, it must be engaging, and the readers must be willing to share it with their friends.
Prioritize social media, content, SEO and PPC
Social media is here to stay. The US President uses Twitter to publish official policy positions. Apple uses social media to announce some of its plans.
Then, take a media publishing approach, instead of bombarding the audience with content. Make original material this year. You need it to get quality clicks that convert. Content drives most shares, views, and links. It’s also effective in capturing attention.
A lot of people think that SEO is dead because of social media. But it’s entirely false. SEO remains popular and an efficient way to reach more people and acquire customers. Concentrate on evergreen content.
You may focus on social media marketing. However, SEO can still bring the most traffic to your website. Then, opt for PPC as it can help in bringing the most qualified leads that can give you more profit and improve growth.
Speed up your site
If you wish your site to grow and boost conversions, it must load fast, specifically in under three seconds. Keep in mind that Google wants to give its users a great user experience. If your site loads like a turtle, it’ll not receive good rankings from Google.