Digital Marketing Online Tips to Get the Most from Black Friday

Are you ready for Black Friday? Many businesses prepare a month if not several months in advance. That said, there’s still time to get something together so that your business can benefit from the holiday. Below are some of the tips we have helped our digital marketing online clients to have success with over the years. 

Start Your Promotions Early (Or As Early As You Can) 

The earlier you can promote your Black Friday deals, the better your chances. That said, if you’re ready to start Black Friday deals moments after you finish reading this blog, that’s fine, too. 

. By launching teasers, preview ads, or even early-bird deals, you ensure your brand is front-of-mind as consumers begin thinking about where to spend. Social media posts, email newsletters, and website banners can be valuable tools in building up excitement before the big event.

Build a Sense of Urgency

By offering deals that last for just an hour or a few hours, you encourage customers to make a quick decision or risk missing out. This not only increases the chances of immediate sales but also keeps shoppers returning to your site to check for the latest offer. 

Offering a special perk, like free shipping on orders over a certain amount, can further drive sales by reducing potential purchase hesitations.

You might consider a schedule of rotating discounts on popular items throughout the day or weekend to keep the momentum going. 

Conditional Savings Can Save You This Black Friday 

By offering higher discounts as the order total increases, you create an incentive for customers to add additional items to their cart. For instance, you could offer 10% off orders below $50, 20% off orders between $50 and $100, and so forth and so on, you can do basic math. 

Go Go BOGO

While traditional BOGO deals often focus on multiples of the same product, Black Friday is a great time to let customers mix and match across different products or categories. 

Expanding this offer to a wider range of items can make it more appealing and allow customers to personalize their experience, making it more likely they’ll find something they want to buy. Combined with other incentives, BOGO can maximize engagement and sales across your entire catalog.

Countdown Timers to Count Your Money 

Displaying a timer on your website or in your marketing emails that counts down to the start or end of your sale creates a sense of immediacy, reminding customers that the time to act is now. This small addition can significantly increase the likelihood of conversions as the timer ticks down.

Create Special Shopping Experiences

Retailers could host live shopping events on social media platforms like TikTok, giving customers the chance to see items in real-time and interact with the host. Restaurants can show you how the food is made, hair stylists could run flash sales with live styling tips. A special shopping experience should be exactly that: special. 

Drawings/Lotteries/Giveaways Never Go Out of Style 

Let customers know that spending a certain amount enters them into a draw to win a valuable prize. A fitness studio might offer a month of free membership, while a pizza place could offer free catering/dining packages/etc.  

This tactic not only boosts excitement but also increases the chance of higher-value purchases, as customers are motivated by the opportunity to win.

Gift Cards Are the Perfect Gift (For Those Who Aren’t Sure What to Buy) 

By offering discounts on gift cards, such as a $100 card for $75, you give customers a compelling reason to purchase. You gain immediate revenue, while customers may redeem the service at a later date, allowing you to spread out fulfillment. 

Promoting gift cards also benefits customers who may be unsure of what to buy, providing them with a flexible and appealing option for their holiday shopping.

Black Friday Discounts Don’t Have to End After Black Friday Sales 

Upselling doesn’t have to end at checkout. Once a customer has completed their purchase, you can offer them additional discounts or product bundles to further incentivize sales. 

For example, after checking out, you might present a discount on related items or offer a limited-time deal on products that complement their original purchase. This can be a quick and effective way to increase order value, especially since customers have already committed to the purchase and are likely to consider adding a few more items to their cart.

Digital Marketing Online to Help Your Company All Year Long 

With the right strategies, you can use digital marketing to maximize your business’s reach, engage customers, and drive substantial sales during Black Friday. By tapping into these strategies, you’ll position your brand for success, making the most of one of the biggest retail events of the year.

At Website Depot, we’re dedicated to helping businesses achieve their digital marketing goals with tailored strategies for every season. It’s not like Black Friday is the only time of year to have a sale. After all, Cyber Monday (and the other holidays) are right around the corner. 

To see how our digital marketing online can help your business, schedule a free consultation with us today.