Digital Marketing Newsletters

In this week’s Newsletter, we put the spotlight on a few select topics, relevant to our industry, such as “Top Google Ranking Factors in 2021”, “SEO for Lawyers: Why Should You Hire Experts to Do It Right?” and “The Importance of ADA Compliance”. You can read more about it here:

Whether lawyers are speaking to clients or marketing companies like ours, they tend to want to only hear the facts. What goes into the ranking factors for SEO for lawyers is actually more clear-cut than you may realize.

You know you need SEO services for your business and you know not to just hire a freelancer. The question then becomes, should you put together an “in-house” team at your business? Or, alternatively, should you outsource SEO to an already-existing company?

The phrase “SEO service packages” can be misused a bit online. Too often, a digital marketing company will use it as an excuse to get a client to pay for services they do not need. That said, there are some basic fundamentals that each of these packages requires. No SEO package is complete without them.

It’s 2021. Depending on who you believe, SEO started in 1991 or 1997. We don’t use much technology from around that time anymore (VHS tapes and CDs are a bit outdated) so is there really a place for SEO services in 2021?

Too often, a digital marketing agency describes SEO services packages like they are add-ons for a car. They tend to think that you’re not really aware of what you need, so they try to get you to pay as much for a large cup holder as you would power windows (to use an analogy). That said, there are some services that absolutely should be included in any search engine optimization package.

Over the years, we’ve helped so many of our clients to have an internal linking strategy that works, boosting their SEO as well as their company. A page with more links, internal or external, has more authority. It’s a better page as it’s been linked to more times. As one-page links to another, it bestows a bit of credibility on the page it links to. In turn, that makes it more possible that the second page will rank.

Your competition is more than just another company in your own industry. Yes, they are your competition. Depending on your geographic region and reach, they may be your most direct competition. But, they’re far from your only competition. You’re not just competing against another company. You’re competing against an experience. That may not have always been the case. But, in the wake of a pandemic, it definitely is now.

“We’re always looking to provide a better experience for our customers.” “We take our customers’ concerns into mind with everything we do.” Plenty of companies say that. But, how many actually do them? If your customer experience is lackluster, that could turn away the customers that you could help most.

Does it feel like Google changes what they’re looking for practically every day? Has it felt like you’ve just adapted to one Google change when another comes along, potentially leaving you in the lurch? Many business owners and marketers feel that way.

When you join our web design in Los Angeles, your Google ranking will increase overnight! It’ll only go up and up for as long as you’re with us!” There are plenty of digital marketing companies that tell clients something like that The task is long, it can be arduous, it is competitive, you may pull ahead at times, you may fall back at times, but as long as you’re continuing to move forward and keep pace, you have a genuine chance to win.

However, here at Website Depot, we take the “full service” line very seriously. That means that we can boost your SEO, web design, online reputation management, social media marketing, and so much more.

Microsoft is urging Windows users to immediately install an update after security researchers found a serious vulnerability in the operating system. It’s the latest in a slew of security alerts from Microsoft in the past year and a half.

After having seen all of these studies and articles saying that customers want “more positive marketing,” do you feel like your marketing isn’t positive enough? Have you looked at your marketing and thought: “OK, how can we make this more positive?”

Do you look at your company’s website and think: “it’s probably fine, I doubt we have to make any changes?” Have you ever thought, even briefly, “web design doesn’t seem all that important”? With a modern business,

Does it feel like there’s something lacking in your branding? Do you want more folks to connect to your brand but aren’t exactly sure how to go about doing that? Even the best, most successful companies are always looking to improve their brand

No company is perfect. Everyone has something that they could do a bit better. It’s natural to focus on your weaknesses, places you could improve. Instead of thinking of your weaknesses as, well, weaknesses, think of how you can utilize them for the customer

Does it feel like you’re stuck in the same place with your marketing? Have you felt like you’re making common errors over and over again? Even the best, most experienced marketers make mistakes.That’s simply the nature of the business.

Have you been trying to figure out how to make your business appeal to as many people as possible? Does it seem like, while you’re appropriately focused on connecting to the customers you want to connect to, that your company should do more to reach more people?

“What’s the competition doing? Where are they putting their money?” While you almost never want to exclusively chart your course from that question, it is useful to know. When you know what others in your industry are doing