“Marketing Isn’t Rocket Science” – Well, Actually… It Kind of Is
To say that something “isn’t rocket science” may be the oldest cliche I know. The idea is that the thing…
Category: Web Services
The Positive Kind of Gatekeeping – Benefits of Gated Content
“So, how do we build our email list?” “I want a larger customer base but, uh, how can we make…
Hot and Fun Authenticity: Lessons from Hot Sauce Marketing
“Everything we do kinda sounds the same. What’s something we can do that comes off different?” Business owners and marketers…
How to Truly “Own” Your Marketing
Obviously, since a word appeared in this article’s title in quotation marks, I’ll be using it in multiple ways. In…
Appetizing Analogies: Learning from Snack Marketing for Your Business
Of course, the day before Thanksgiving, I’m going to talk about food. Specifically, snacking. Mondelez International, Inc. is one of…
Original Content Marketing: The Only Way Forward
You know original content is important for your business. What many folks stumble on is how “original” the content should…
Utilizing All Your Marketing: For Your Business and the Community
Doing good for other people is good. Helping other people helps them and it makes you feel great, too. Your…
Identifying Exactly Who Your Competition Is and Overcoming Them
To beat your competition, first, you have to know who they are. That might sound like something from Sun Tzu…
Stories Vs. Statistics: Marketing that Grabs the Customer Instantly
Attention-grabbing. Instantly-engaging. Are you looking for ways to get your potential audience’s attention and never let it go? Those are…
Why It’s So Important to Get Help With Google Ads
Online advertising is perhaps the most powerful form of advertising ever designed. It’s also accessible to every business owner. This…