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	<title>Web Services | Website Design Los Angeles | Responsive Web Design</title>
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	<title>Web Services | Website Design Los Angeles | Responsive Web Design</title>
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		<title>Your Online Rescue Team When Disaster Strikes</title>
		<link>https://websitedepot.com/your-online-rescue-team-when-disaster-strikes/</link>
		
		<dc:creator><![CDATA[Danny]]></dc:creator>
		<pubDate>Fri, 18 Sep 2026 19:11:06 +0000</pubDate>
				<category><![CDATA[Web Services]]></category>
		<guid isPermaLink="false">https://websitedepot.com/?p=70411</guid>

					<description><![CDATA[<p>We’re a full-service digital marketing company, yes, but we’re also more than that.  If your company is in a digital... </p>
<p class="excerpt-read-more-container pull-right"><a class="excerpt-read-more btn btn-primary" href="https://websitedepot.com/your-online-rescue-team-when-disaster-strikes/" title="Read Your Online Rescue Team When Disaster Strikes">Read More</a></p>
<p>The post <a href="https://websitedepot.com/your-online-rescue-team-when-disaster-strikes/">Your Online Rescue Team When Disaster Strikes</a> appeared first on <a href="https://websitedepot.com">Digital Marketing Firm - Website Depot SEO, Web Design, Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400">We’re a full-service digital marketing company, yes, but we’re also more than that. </span></p>
<p><span style="font-weight: 400">If your company is in a digital emergency, we can help there, too. </span></p>
<p><span style="font-weight: 400">Just about every single business in any industry, to be successful, has to be online. </span></p>
<p><span style="font-weight: 400">But, you may not have started your small business to be online. </span></p>
<p><span style="font-weight: 400">To use a (potentially clumsy) analogy: you may have wanted to open an apparel store. That doesn’t mean that you wanted to plan and construct a building, by yourself, for that apparel store to be in. </span></p>
<p><span style="font-weight: 400">The same goes with being online. </span></p>
<p><span style="font-weight: 400">Should (knock on wood) your building catch on fire, you’d call the local fire department. </span></p>
<p><span style="font-weight: 400">If something goes wrong with your website or some other online problem, our clients know that they can call us for <a href="https://websitedepot.com/category/web-services/"><strong>web services</strong></a> and more. </span></p>
<p><img fetchpriority="high" decoding="async" class="alignnone size-medium wp-image-70412" src="https://websitedepot.com/wp-content/uploads/2020/10/wd-10-8-20-2-300x199.jpg" alt="wd    " width="300" height="199" srcset="https://websitedepot.com/wp-content/uploads/2020/10/wd-10-8-20-2-300x199.jpg 300w, https://websitedepot.com/wp-content/uploads/2020/10/wd-10-8-20-2-768x508.jpg 768w, https://websitedepot.com/wp-content/uploads/2020/10/wd-10-8-20-2.jpg 884w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<h2><span style="font-weight: 400">The Type of Emergency We Can Help With </span></h2>
<p>&nbsp;</p>
<p><span style="font-weight: 400">Here’s a </span><a rel="nofollow" target="_blank" href="https://www.searchenginejournal.com/wp-bakery-wordpress-vulnerability/383383/#close"><span style="font-weight: 400">recent article</span></a><span style="font-weight: 400"> that covers the sort of problem that Website Depot can fix for clients. </span></p>
<p><span style="font-weight: 400">“Researchers discovered a vulnerability in WP Bakery page builder that allows an attacker to inject malicious JavaScript into pages and posts. The vulnerability allows an attacker to inject code into pages and posts that then attacks site visitor browsers.” </span></p>
<p><span style="font-weight: 400">Now, you may not know all about “WP Bakery” and “JavaScript.” </span></p>
<p><span style="font-weight: 400">However, I’m willing to bet you know it’s not good when you see words like “vulnerability,” “attacker, “inject,” “malicious,” and “attacks site visitors.” </span></p>
<p><span style="font-weight: 400">Those are signs of a true emergency. </span></p>
<p><span style="font-weight: 400">Part of what makes these “attackers” so dangerous is that, in their own way, they’re professionals. </span></p>
<p><span style="font-weight: 400">It’s not like these attackers are doing this as a hobby or something. They’re here to hurt your business. </span></p>
<p><span style="font-weight: 400">We use the analogy often about how “your website is your storefront, office, and more.” </span></p>
<p><span style="font-weight: 400">However, if you “go it alone,” so to speak, you are your storefront’s and office’s security system. </span></p>
<p><span style="font-weight: 400">With a company like us by your side, we can help to make things right after something like this occurs. </span></p>
<p><img decoding="async" class="alignnone size-medium wp-image-70413" src="https://websitedepot.com/wp-content/uploads/2020/10/wd-10-8-20-3-300x199.jpg" alt="wd    " width="300" height="199" srcset="https://websitedepot.com/wp-content/uploads/2020/10/wd-10-8-20-3-300x199.jpg 300w, https://websitedepot.com/wp-content/uploads/2020/10/wd-10-8-20-3-768x509.jpg 768w, https://websitedepot.com/wp-content/uploads/2020/10/wd-10-8-20-3.jpg 877w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<h3><span style="font-weight: 400">Professional Work </span></h3>
<p>&nbsp;</p>
<p><span style="font-weight: 400">I was discussing this article (over Slack) with my co-worker Ezekiel Hernandez. </span></p>
<p><span style="font-weight: 400">He said something that really stuck with me about this WordPress issue: </span></p>
<p><span style="font-weight: 400">“We can fix this hack and make sure that businesses have a safer version of WordPress. These are the kinds of mistakes that people make when they’re trying to cut corners and save time.” </span></p>
<p><span style="font-weight: 400">That made so much sense to me. </span></p>
<p><span style="font-weight: 400">A business owner who’s getting started with WordPress or something like that wants to do a good job, yes, but they also want to get things done. </span></p>
<p><span style="font-weight: 400">They want to complete this task so that they can move on with the rest of their day. </span></p>
<p><span style="font-weight: 400">So, it stands to reason that they might take an action or two that could potentially be exploited by those who would do them harm. </span></p>
<p><span style="font-weight: 400">It’s one more thing that we can keep from happening. </span></p>
<p><span style="font-weight: 400">Safety is by no means all of what we do, but it’s an important part of what we do. It helps to make the rest of it possible. </span></p>
<p><span style="font-weight: 400">To see how we can help you (even before there’s an emergency) you can reach out to us at (888) 477-9540. </span></p>
<p>The post <a href="https://websitedepot.com/your-online-rescue-team-when-disaster-strikes/">Your Online Rescue Team When Disaster Strikes</a> appeared first on <a href="https://websitedepot.com">Digital Marketing Firm - Website Depot SEO, Web Design, Marketing</a>.</p>
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		<title>You Can’t Make Something “Viral,” But You Can Do the Work </title>
		<link>https://websitedepot.com/you-cant-make-something-viral-but-you-can-do-the-work/</link>
		
		<dc:creator><![CDATA[Danny]]></dc:creator>
		<pubDate>Fri, 18 Sep 2026 19:11:05 +0000</pubDate>
				<category><![CDATA[Web Services]]></category>
		<guid isPermaLink="false">https://websitedepot.com/?p=70529</guid>

					<description><![CDATA[<p>Designing something to be “viral” is a losing game, but success can come from hard work.  &#160; “So,” the prospective... </p>
<p class="excerpt-read-more-container pull-right"><a class="excerpt-read-more btn btn-primary" href="https://websitedepot.com/you-cant-make-something-viral-but-you-can-do-the-work/" title="Read You Can’t Make Something “Viral,” But You Can Do the Work ">Read More</a></p>
<p>The post <a href="https://websitedepot.com/you-cant-make-something-viral-but-you-can-do-the-work/">You Can’t Make Something “Viral,” But You Can Do the Work </a> appeared first on <a href="https://websitedepot.com">Digital Marketing Firm - Website Depot SEO, Web Design, Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><i><span style="font-weight: 400">Designing something to be “viral” is a losing game, but success can come from hard work. </span></i></p>
<p>&nbsp;</p>
<p><span style="font-weight: 400">“So,” the prospective client says coyly, “what can you do to make my marketing go viral?” </span></p>
<p><span style="font-weight: 400">I wish I could tell you that’s happened once. </span></p>
<p><span style="font-weight: 400">Alas, it’s maybe happened more than you think. </span></p>
<p><span style="font-weight: 400">There’s nothing wrong with the question, of course.</span></p>
<p><span style="font-weight: 400">People want their marketing to reach as many people as possible. That’s just the nature of business. </span></p>
<p><span style="font-weight: 400">But, there’s no way to “force” something to go viral. It can’t be bought. Nor can it be convinced, reason with, and so forth. </span></p>
<p><span style="font-weight: 400">That said, if you work hard, then you can be successful. Moreover, you’ll have something that can be sustained. </span></p>
<p><img decoding="async" class="alignnone size-medium wp-image-70530" src="https://websitedepot.com/wp-content/uploads/2020/10/wd-10-14-20-2-214x300.jpg" alt="wd    " width="214" height="300" srcset="https://websitedepot.com/wp-content/uploads/2020/10/wd-10-14-20-2-214x300.jpg 214w, https://websitedepot.com/wp-content/uploads/2020/10/wd-10-14-20-2.jpg 417w" sizes="(max-width: 214px) 100vw, 214px" /></p>
<p>&nbsp;</p>
<h2><span style="font-weight: 400">An Analogy </span></h2>
<p>&nbsp;</p>
<p><span style="font-weight: 400">I’m not really a car guy. </span></p>
<p><span style="font-weight: 400">I drive a Jeep. It’s more than good enough for me. </span></p>
<p><span style="font-weight: 400">But, I know a little bit about cars. </span></p>
<p><span style="font-weight: 400">Before I came to Website Depot, there was an analogy on the homepage about how “having company without a website is like having a car without an engine.” </span></p>
<p><span style="font-weight: 400">That always stuck with me. </span></p>
<p><span style="font-weight: 400">To continue the vehicular analogies, think of your business like a car. </span></p>
<p><span style="font-weight: 400">Everyone wants to “go viral.” They want success quickly. They want to be able to reach so many people. </span></p>
<p><span style="font-weight: 400">That’s like a blast of turbo. </span></p>
<p><span style="font-weight: 400">Your car will go really, really fast. But, it doesn’t last for very long. What do you do after that? Keep hitting the turbo? You don&#8217;t have to know much about cars to know that’s a bad idea. </span></p>
<p><span style="font-weight: 400">On the other hand, you’ve got your engine. </span></p>
<p><span style="font-weight: 400">Maybe it doesn’t go as fast as the turbo. </span></p>
<p><span style="font-weight: 400">But, it won’t stall out on you. There’s little chance that it will crash. You’ll be able to keep accelerating. By that same token, you’ll be able to pull back the speed when you want. </span></p>
<p><span style="font-weight: 400">Hopefully, you’ve gotten the analogy by this point (and also, we’ve exhausted just about all I know about cars). </span></p>
<p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-70532" src="https://websitedepot.com/wp-content/uploads/2020/10/wd-10-14-20-3-300x199.jpg" alt="wd    " width="300" height="199" srcset="https://websitedepot.com/wp-content/uploads/2020/10/wd-10-14-20-3-300x199.jpg 300w, https://websitedepot.com/wp-content/uploads/2020/10/wd-10-14-20-3-768x511.jpg 768w, https://websitedepot.com/wp-content/uploads/2020/10/wd-10-14-20-3.jpg 880w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p>&nbsp;</p>
<h3><span style="font-weight: 400">A Plan for Today, Tomorrow, and Beyond </span></h3>
<p>&nbsp;</p>
<p><span style="font-weight: 400">Relying on or working for “virality” isn’t going to help your business. </span></p>
<p><span style="font-weight: 400">The best thing you can do is to create good content and marketing for your company. </span></p>
<p><span style="font-weight: 400">That way, you’ll always be able to connect to prospective customers. You’ll be able to build a base over time. Sure, it might not happen all at once. But, it’s something you can rely on, day in, day out, quarter in, quarter out. </span></p>
<p><span style="font-weight: 400">How many companies or people that have gone viral have you never heard about afterwards? </span></p>
<p><span style="font-weight: 400">Exactly. </span></p>
<p><span style="font-weight: 400">“Slow and steady wins the race” is not quite as exciting as “like and subscribe break the internet!!!!!!!!” </span></p>
<p><span style="font-weight: 400">But, through doing so, you’ll be able to keep your business growing. </span></p>
<p><span style="font-weight: 400">For help with this, <a href="https://websitedepot.com/website-depot-your-source-for-quality-web-services/"><strong>web services</strong></a>, online marketing, or anything else, give us a call at (888) 477-9540. </span></p>
<p>The post <a href="https://websitedepot.com/you-cant-make-something-viral-but-you-can-do-the-work/">You Can’t Make Something “Viral,” But You Can Do the Work </a> appeared first on <a href="https://websitedepot.com">Digital Marketing Firm - Website Depot SEO, Web Design, Marketing</a>.</p>
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		<title>A Picture is Worth a Thousand Words (and Clicks) &#8211; the Power of Pics </title>
		<link>https://websitedepot.com/a-picture-is-worth-a-thousand-words-and-clicks-the-power-of-pics/</link>
		
		<dc:creator><![CDATA[Danny]]></dc:creator>
		<pubDate>Fri, 18 Sep 2026 19:11:04 +0000</pubDate>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Responsive Web Development]]></category>
		<category><![CDATA[Web Services]]></category>
		<guid isPermaLink="false">https://websitedepot.com/?p=74457</guid>

					<description><![CDATA[<p>It’s almost impossible to overstate how important pictures are to your marketing.  Describing something is important. But, describing it in... </p>
<p class="excerpt-read-more-container pull-right"><a class="excerpt-read-more btn btn-primary" href="https://websitedepot.com/a-picture-is-worth-a-thousand-words-and-clicks-the-power-of-pics/" title="Read A Picture is Worth a Thousand Words (and Clicks) &#8211; the Power of Pics ">Read More</a></p>
<p>The post <a href="https://websitedepot.com/a-picture-is-worth-a-thousand-words-and-clicks-the-power-of-pics/">A Picture is Worth a Thousand Words (and Clicks) &#8211; the Power of Pics </a> appeared first on <a href="https://websitedepot.com">Digital Marketing Firm - Website Depot SEO, Web Design, Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400">It’s almost impossible to overstate how important pictures are to your marketing. </span></p>
<p><span style="font-weight: 400">Describing something is important. But, describing it in the caption of a picture is almost always better. </span></p>
<p><span style="font-weight: 400">You don’t need me to tell you how critical pictures are to your marketing. </span></p>
<p><span style="font-weight: 400">However, there are some kinds of pictures that, as our full-service digital marketing and </span><a href="https://websitedepot.com/portfolio/trauma-beyond-center/"><b>responsive web design services</b></a><span style="font-weight: 400"> company has found, can help you to connect to even more potential clients and customers. </span></p>
<p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-74458" src="https://websitedepot.com/wp-content/uploads/2021/02/wd-2-23-21-2-300x199.jpg" alt="wd    " width="300" height="199" srcset="https://websitedepot.com/wp-content/uploads/2021/02/wd-2-23-21-2-300x199.jpg 300w, https://websitedepot.com/wp-content/uploads/2021/02/wd-2-23-21-2-768x510.jpg 768w, https://websitedepot.com/wp-content/uploads/2021/02/wd-2-23-21-2.jpg 877w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p>&nbsp;</p>
<h2><span style="font-weight: 400">Best When Done From the Outside </span></h2>
<p>&nbsp;</p>
<p><span style="font-weight: 400">Customer/user pictures can be invaluable. </span></p>
<p><span style="font-weight: 400">If they’ve sent them in to you or allowed you to use them, do so. </span></p>
<p><span style="font-weight: 400">We all know the cliche “a picture is worth a thousand words.” This is more like: “a picture is worth a thousand Yelp reviews.” </span></p>
<p><span style="font-weight: 400">Sure, potential customers want to read great reviews about how great your company is. That said, those can be boosted tremendously by customer pictures. </span></p>
<p><span style="font-weight: 400">You don’t have to take our word for this, either. </span></p>
<p><span style="font-weight: 400">A </span><a rel="nofollow" target="_blank" href="https://www.emarketer.com/content/user-generated-visual-content-influence-purchases"><span style="font-weight: 400">study </span></a><span style="font-weight: 400">found that “nearly two-thirds (62%) of consumers from Australia, Canada, France, Germany, the UK, and the US said they were more likely to buy a product if they were able to view customer photos and videos.” </span></p>
<p><span style="font-weight: 400">So, it stands to reason that you want to collect videos and pictures from your customers. </span></p>
<p><span style="font-weight: 400">If you don’t have many, consider running a promotion. </span></p>
<p><span style="font-weight: 400">Have a giveaway or discount someone’s only eligible for if they send you pictures or videos. </span></p>
<p><span style="font-weight: 400">Another way that customer photos and videos can be a boon for your company: complaints. </span></p>
<p><span style="font-weight: 400">If someone is unhappy with your product or service and includes a photo, you can use that to figure out what went wrong (if anything did) and how best to address it. </span></p>
<p><span style="font-weight: 400">Those are the kinds of challenges that, with a bit of quick thinking, can end up being opportunities to better establish your company’s authority and expertise. </span></p>
<p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-74460" src="https://websitedepot.com/wp-content/uploads/2021/02/wd-2-23-21-3-300x168.jpg" alt="wd    " width="300" height="168" srcset="https://websitedepot.com/wp-content/uploads/2021/02/wd-2-23-21-3-300x168.jpg 300w, https://websitedepot.com/wp-content/uploads/2021/02/wd-2-23-21-3-1024x573.jpg 1024w, https://websitedepot.com/wp-content/uploads/2021/02/wd-2-23-21-3-768x430.jpg 768w, https://websitedepot.com/wp-content/uploads/2021/02/wd-2-23-21-3.jpg 1045w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p>&nbsp;</p>
<h3><span style="font-weight: 400">If You Take Your Own Pictures</span></h3>
<p>&nbsp;</p>
<p><span style="font-weight: 400">First off, take it seriously. </span></p>
<p><span style="font-weight: 400">Take good pictures. </span></p>
<p><span style="font-weight: 400">Light your products well. </span></p>
<p><span style="font-weight: 400">“Our products sell themselves” is one thing. “Our products can sell themselves through shoddy, unprofessional, and hastily taken photos” is another. </span></p>
<p><span style="font-weight: 400">There is one place for “hastily taken photos” in your marketing, of course: in the course of a day. </span></p>
<p><span style="font-weight: 400">If you’re looking for what to take pictures of, “your team/product hard at work” is almost always a good idea. </span></p>
<p><span style="font-weight: 400">That’s a place where a potential customer could understand that the pictures were less than professionally taken, as the product/your staff were hard at work at the time. </span></p>
<p><span style="font-weight: 400">Another thing to consider if you’re unsure what to take pictures of: consider what your potential customers/clients want. </span></p>
<p><span style="font-weight: 400">For example, to return to that study, “roughly a quarter (24%) of respondents said the extra information may highlight something that wasn’t obvious.” </span></p>
<p><span style="font-weight: 400">I ask our clients this all the time on my podcast: “what’s something the layperson may not know about who you are/what you do?” </span></p>
<p><span style="font-weight: 400">That’s the kind of thing that shows off what’s special about your company, what separates you/your products/services from the rest. </span></p>
<p><span style="font-weight: 400">For help with pictures and anything else related to marketing, you can call our full-service digital marketing and responsive web design services at (888) 477-9540. </span></p>
<p>&nbsp;</p>
<p>The post <a href="https://websitedepot.com/a-picture-is-worth-a-thousand-words-and-clicks-the-power-of-pics/">A Picture is Worth a Thousand Words (and Clicks) &#8211; the Power of Pics </a> appeared first on <a href="https://websitedepot.com">Digital Marketing Firm - Website Depot SEO, Web Design, Marketing</a>.</p>
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		<title>Original Content Marketing: The Only Way Forward </title>
		<link>https://websitedepot.com/original-content-marketing-the-only-way-forward/</link>
		
		<dc:creator><![CDATA[Danny]]></dc:creator>
		<pubDate>Fri, 18 Sep 2026 19:11:04 +0000</pubDate>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Responsive Web Development]]></category>
		<category><![CDATA[Web Services]]></category>
		<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://websitedepot.com/?p=74750</guid>

					<description><![CDATA[<p>You know original content is important for your business.  What many folks stumble on is how “original” the content should... </p>
<p class="excerpt-read-more-container pull-right"><a class="excerpt-read-more btn btn-primary" href="https://websitedepot.com/original-content-marketing-the-only-way-forward/" title="Read Original Content Marketing: The Only Way Forward ">Read More</a></p>
<p>The post <a href="https://websitedepot.com/original-content-marketing-the-only-way-forward/">Original Content Marketing: The Only Way Forward </a> appeared first on <a href="https://websitedepot.com">Digital Marketing Firm - Website Depot SEO, Web Design, Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400">You know original content is important for your business. </span></p>
<p><span style="font-weight: 400">What many folks stumble on is how “original” the content should be. </span></p>
<p><span style="font-weight: 400">Obviously, everyone knows not to run afoul of plagiarism, that kind of thing. </span></p>
<p><span style="font-weight: 400">That said, “not copying something word for word” is setting standards for yourself far too low. </span></p>
<p><span style="font-weight: 400">Yes, you want to create original content to improve your online ranking, sure. </span></p>
<p><span style="font-weight: 400">However, equally as big a benefit to online content (if not bigger) is that you can provide extra value to your customers. </span></p>
<p><span style="font-weight: 400">Not every blog, social media post, or video has to be life-changing for any and all who see it. But, if you can provide a bit of real value, something that can actually help someone, in everything that you do, your original content can really help your business. </span></p>
<p><span style="font-weight: 400">Beyond that, there are some other tips to keep in mind our full-service digital marketing and </span><a href="https://websitedepot.com/services/cms-web-design/"><b>CMS web design</b></a><span style="font-weight: 400"> business can share. </span></p>
<p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-74751" src="https://websitedepot.com/wp-content/uploads/2021/03/wd-3-10-21-2-239x300.jpg" alt="wd    " width="239" height="300" srcset="https://websitedepot.com/wp-content/uploads/2021/03/wd-3-10-21-2-239x300.jpg 239w, https://websitedepot.com/wp-content/uploads/2021/03/wd-3-10-21-2.jpg 466w" sizes="auto, (max-width: 239px) 100vw, 239px" /></p>
<h2><span style="font-weight: 400">One Question to Ask Before You Publish Your Content </span></h2>
<p>&nbsp;</p>
<p><span style="font-weight: 400">“Is this really what I want to say?” </span></p>
<p><span style="font-weight: 400">That may seem like an odd or even small question to ask. </span></p>
<p><span style="font-weight: 400">But, before you release your content into the wild, so to speak, ask: “Is this absolutely how I want my company to be seen?” </span></p>
<p><span style="font-weight: 400">This doesn’t, of course, mean that you have to spend hours and hours on every tweet. </span></p>
<p><span style="font-weight: 400">Reading it out loud, having it looked over by a colleague, supervisor, co-worker, or someone similar is never, ever a bad idea. </span></p>
<p><span style="font-weight: 400">But, before you post something, ask yourself that question. </span></p>
<p><span style="font-weight: 400">Be real honest about it, too. </span></p>
<p><span style="font-weight: 400">More often than not, I find that there’s something I could change. Whether it’s a tweak to make it more informative, more informal, more formal, or something similar, I usually find there’s some change I could make that makes everything better. </span></p>
<p><span style="font-weight: 400">That, in a very real way, is “the human touch.” </span></p>
<p><span style="font-weight: 400">You might even want to consider taking a break before doing so, too. Work on what you’re going to post, then go to lunch or even work on something else. That way, you can come back to it with a “clean head,” so to speak. </span></p>
<p><span style="font-weight: 400">These little tweaks are what can take a company’s content from “good” to “outstanding.” </span></p>
<p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-74753" src="https://websitedepot.com/wp-content/uploads/2021/03/wd-3-10-21-3-300x262.jpg" alt="wd    " width="300" height="262" srcset="https://websitedepot.com/wp-content/uploads/2021/03/wd-3-10-21-3-300x262.jpg 300w, https://websitedepot.com/wp-content/uploads/2021/03/wd-3-10-21-3.jpg 671w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<h3><span style="font-weight: 400">Duplicating “the Right Way” </span></h3>
<p>&nbsp;</p>
<p><span style="font-weight: 400">“This is a great piece of content! Let’s duplicate it over multiple sites.” </span></p>
<p><span style="font-weight: 400">Maybe you’ve thought that. Perhaps someone has suggested it. </span></p>
<p><span style="font-weight: 400">Google, however, is cracking down on it. </span></p>
<p><span style="font-weight: 400">As </span><a rel="nofollow" target="_blank" href="https://www.searchenginejournal.com/google-may-see-web-pages-as-duplicates-if-urls-too-similar/398452/"><span style="font-weight: 400">this article</span></a><span style="font-weight: 400"> states, “Google uses a predictive method to detect duplicate content based on URL patterns, which could lead to pages being incorrectly identified as duplicates. In order to prevent unnecessary crawling and indexing, Google tries to predict when pages may contain similar or duplicate content based on their URLs.” </span></p>
<p><span style="font-weight: 400">Now, the article goes on to say that “it’s worth noting there’s no penalty or negative ranking signal associated with duplicate content. At most, Google will not index duplicate content, but it won’t reflect negatively on the site overall.” </span></p>
<p><span style="font-weight: 400">That said, you don’t want to create something only to find that Google has refused to index it. </span></p>
<p><span style="font-weight: 400">So, as the article also states, Google “suggests looking for situations where there are real cases of duplicate content and to limit that as much as possible.” </span></p>
<p><span style="font-weight: 400">“But, I have some content I really like and want to get it out there multiple ways,” you might think, “wouldn’t that run afoul of this Google rule?” </span></p>
<p><span style="font-weight: 400">Not really. </span></p>
<p><span style="font-weight: 400">You know what can be “duplicated?” </span></p>
<p><span style="font-weight: 400">Concepts. Themes. </span></p>
<p><span style="font-weight: 400">For example, say that you run a restaurant. Writing a blog about a particular recipe can be a great idea. Duplicating that blog in a bunch of different URLs probably isn’t. </span></p>
<p><span style="font-weight: 400">What is a good idea: making a video about that recipe. </span></p>
<p><span style="font-weight: 400">Putting out a podcast about how you’ve made it, the history of it, that kind of thing. </span></p>
<p><span style="font-weight: 400">That’s not “duplicating” in the way that Google means it. Rather, it’s about getting the most out of what you do best. </span></p>
<p><span style="font-weight: 400">For more in that vein, you can reach our full-service digital marketing and CMS web design company at (888) 477-9540. </span></p>
<p>&nbsp;</p>
<p>The post <a href="https://websitedepot.com/original-content-marketing-the-only-way-forward/">Original Content Marketing: The Only Way Forward </a> appeared first on <a href="https://websitedepot.com">Digital Marketing Firm - Website Depot SEO, Web Design, Marketing</a>.</p>
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		<title>Love in the Time of Pandemic: Marketing Lessons for Valentine’s Day </title>
		<link>https://websitedepot.com/love-in-the-time-of-pandemic-marketing-lessons-for-valentines-day/</link>
		
		<dc:creator><![CDATA[Danny]]></dc:creator>
		<pubDate>Fri, 18 Sep 2026 19:11:04 +0000</pubDate>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Services]]></category>
		<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://websitedepot.com/?p=74145</guid>

					<description><![CDATA[<p>Valentine’s Day is just a few days away.  As you’re probably sick of hearing (and I’m rather tired of writing)... </p>
<p class="excerpt-read-more-container pull-right"><a class="excerpt-read-more btn btn-primary" href="https://websitedepot.com/love-in-the-time-of-pandemic-marketing-lessons-for-valentines-day/" title="Read Love in the Time of Pandemic: Marketing Lessons for Valentine’s Day ">Read More</a></p>
<p>The post <a href="https://websitedepot.com/love-in-the-time-of-pandemic-marketing-lessons-for-valentines-day/">Love in the Time of Pandemic: Marketing Lessons for Valentine’s Day </a> appeared first on <a href="https://websitedepot.com">Digital Marketing Firm - Website Depot SEO, Web Design, Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400">Valentine’s Day is just a few days away. </span></p>
<p><span style="font-weight: 400">As you’re probably sick of hearing (and I’m rather tired of writing) “this holiday isn’t like any other.” There’s never been a Valentine’s Day in our lifetimes that’s occurred during a global pandemic. </span></p>
<p><span style="font-weight: 400">Many of the most romantic dinners, for example, will be held at home, outside, or somewhere else that’s safe from the virus. Even those that do opt for a “big” Valentine’s Day will find it altered indeed. </span></p>
<p><span style="font-weight: 400">That said, there’s plenty our full-service </span><a href="https://websitedepot.com/services/digital-marketing/"><b>digital marketing agency</b></a><span style="font-weight: 400"> has come across that could help your industry can take from Valentine’s Day marketing. This is true for this February as well as beyond. </span></p>
<p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-74146" src="https://websitedepot.com/wp-content/uploads/2021/02/wd-2-11-21-2-199x300.jpg" alt="wd    " width="199" height="300" srcset="https://websitedepot.com/wp-content/uploads/2021/02/wd-2-11-21-2-199x300.jpg 199w, https://websitedepot.com/wp-content/uploads/2021/02/wd-2-11-21-2.jpg 387w" sizes="auto, (max-width: 199px) 100vw, 199px" /></p>
<p>&nbsp;</p>
<h2><span style="font-weight: 400">Loyalty to Loved Ones; Not to Stores </span></h2>
<p>&nbsp;</p>
<p><span style="font-weight: 400">I rarely come across a quote in reading daily marketing articles that’s genuinely heartbreaking. However, today, I read this quote from a florist in Florida: “At a time when someone is sending you an ‘I love you’ card, someone is sending an ‘I loved you’ card.” </span></p>
<p><span style="font-weight: 400">Florists, to keep up with the Valentine’s Day business, “are turning away funeral business this month.” </span></p>
<p><span style="font-weight: 400">The takeaway from this for your business is that it’s not a bad time to reach out to folks even if yours isn&#8217;t a business that has anything to do with Valentine’s Day. </span></p>
<p><span style="font-weight: 400">There’s nothing wrong with sending a discount, a coupon, something to customers you haven’t reached out to in some time. It’s the business equivalent of sending someone a “thinking of you” gift. </span></p>
<p><span style="font-weight: 400">Beyond that, it’s important to remember that folks are less loyal to brands and stores than ever. With the advent of the true digital shopping age, people have gone online more and more to find alternatives. </span></p>
<p><span style="font-weight: 400">Indeed, </span><a rel="nofollow" target="_blank" href="https://www.campaignlive.com/article/key-takeaways-mckinseys-2020-holiday-shopping-report/1702093"><span style="font-weight: 400">studies</span></a><span style="font-weight: 400"> have shown that “40% of consumers have tried out new brands or shops as a result of the pandemic.” </span></p>
<p><span style="font-weight: 400">While that presents concerns, it also presents opportunities. You can reach more potential customers than you might have otherwise. </span></p>
<p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-74148" src="https://websitedepot.com/wp-content/uploads/2021/02/wd-2-11-21-3-200x300.jpg" alt="wd    " width="200" height="300" srcset="https://websitedepot.com/wp-content/uploads/2021/02/wd-2-11-21-3-200x300.jpg 200w, https://websitedepot.com/wp-content/uploads/2021/02/wd-2-11-21-3.jpg 387w" sizes="auto, (max-width: 200px) 100vw, 200px" /></p>
<p>&nbsp;</p>
<h3><span style="font-weight: 400">More Valentine’s Day, Online and Off </span></h3>
<p>&nbsp;</p>
<p><span style="font-weight: 400">If you read these blogs last Autumn and Winter, then you may remember how there were all kinds of studies saying “extend your holiday deals.” </span></p>
<p><span style="font-weight: 400">The idea was, with the pandemic and everything up in the air, people were going to engage in holiday shopping for a longer period. </span></p>
<p><span style="font-weight: 400">So, “Black Friday” and “Cyber Monday” became “Cyber Week,” that kind of thing. </span></p>
<p><span style="font-weight: 400">The same could hold true for Valentine’s Day. </span></p>
<p><span style="font-weight: 400">Valentine’s Day is on a Sunday this year, but that doesn’t mean people will stop buying chocolates, flowers, or anything else the following Monday. </span></p>
<p><span style="font-weight: 400">You could do well by drawing the holiday season out, giving more customers more opportunities to save. </span></p>
<p><span style="font-weight: 400">For more help with growing your company online, our full-service digital marketing agency is always here at (888) 477-9540. </span></p>
<p>&nbsp;</p>
<p>The post <a href="https://websitedepot.com/love-in-the-time-of-pandemic-marketing-lessons-for-valentines-day/">Love in the Time of Pandemic: Marketing Lessons for Valentine’s Day </a> appeared first on <a href="https://websitedepot.com">Digital Marketing Firm - Website Depot SEO, Web Design, Marketing</a>.</p>
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		<title>What to Do With Your Company’s Google My Business Right Now </title>
		<link>https://websitedepot.com/what-to-do-with-your-companys-google-my-business-right-now/</link>
		
		<dc:creator><![CDATA[Danny]]></dc:creator>
		<pubDate>Fri, 18 Sep 2026 19:11:03 +0000</pubDate>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Google Partners]]></category>
		<category><![CDATA[Web Services]]></category>
		<guid isPermaLink="false">https://websitedepot.com/?p=74513</guid>

					<description><![CDATA[<p>Have you noticed that your Google organic rankings have begun to drop?  Does it seem like your facility isn’t showing... </p>
<p class="excerpt-read-more-container pull-right"><a class="excerpt-read-more btn btn-primary" href="https://websitedepot.com/what-to-do-with-your-companys-google-my-business-right-now/" title="Read What to Do With Your Company’s Google My Business Right Now ">Read More</a></p>
<p>The post <a href="https://websitedepot.com/what-to-do-with-your-companys-google-my-business-right-now/">What to Do With Your Company’s Google My Business Right Now </a> appeared first on <a href="https://websitedepot.com">Digital Marketing Firm - Website Depot SEO, Web Design, Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400">Have you noticed that your Google organic rankings have begun to drop? </span></p>
<p><span style="font-weight: 400">Does it seem like your facility isn’t showing up on Google Maps? </span></p>
<p><span style="font-weight: 400">In these blogs, I’ll often mention something “you can do today as well as tomorrow.” </span></p>
<p><span style="font-weight: 400">This isn’t one of those times. </span></p>
<p><span style="font-weight: 400">This is something you should do right now. </span></p>
<p><span style="font-weight: 400">Here at Website Depot, part of the </span><a href="https://websitedepot.com/google-my-business-partners-program/"><b>Google My Business partners program</b></a><span style="font-weight: 400">, this comes down from Danny Star himself. So, you know it’s something that’s important for your business. </span></p>
<p><span style="font-weight: 400">Beyond just helping your business immediately in regards to Google, it can show how you should operate in the future, too. </span></p>
<p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-74514" src="https://websitedepot.com/wp-content/uploads/2021/02/wd-2-24-21-2-300x200.jpg" alt="wd    " width="300" height="200" srcset="https://websitedepot.com/wp-content/uploads/2021/02/wd-2-24-21-2-300x200.jpg 300w, https://websitedepot.com/wp-content/uploads/2021/02/wd-2-24-21-2-768x511.jpg 768w, https://websitedepot.com/wp-content/uploads/2021/02/wd-2-24-21-2.jpg 881w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p>&nbsp;</p>
<h2><span style="font-weight: 400">Log In to Your Google My Business Now </span></h2>
<p>&nbsp;</p>
<p><span style="font-weight: 400">If your Google organic rankings have dropped, or you aren’t showing up on Google Maps, it might simply be a question of updating your GMB. </span></p>
<p><span style="font-weight: 400">So, just to double check, log in to your Google My Business. </span></p>
<p><span style="font-weight: 400">Click the button that says “Get Started.” </span></p>
<p><span style="font-weight: 400">Then, confirm that your business is open. </span></p>
<p><span style="font-weight: 400">Make sure that you click “yes” for everything applicable: that you’re operating on-site, that you’re taking appointments, and so forth.</span></p>
<p><span style="font-weight: 400">While you’re at it, check the link to your website, as well as all of the times that you’re open for business. </span></p>
<p><span style="font-weight: 400">Furthermore, Google is going to ask you about all of your COVID-19 procedures and policies. </span></p>
<p><span style="font-weight: 400">Check all that apply: if customers/clients are required to wear masks, staff, temperature checks, all of it. </span></p>
<p><span style="font-weight: 400">Then, (and here’s a critical step that’s all too easy to forget) click “save.” </span></p>
<p><span style="font-weight: 400">That way, Google knows. </span></p>
<p><span style="font-weight: 400">Wait a moment, then search for your business. </span></p>
<p><span style="font-weight: 400">If it worked out, you should have checkmarks next to your site, your services, appointments available, and so forth. </span></p>
<p><span style="font-weight: 400">This can help your ranking dramatically. </span></p>
<p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-74516" src="https://websitedepot.com/wp-content/uploads/2021/02/wd-2-24-21-3-201x300.jpg" alt="wd    " width="201" height="300" srcset="https://websitedepot.com/wp-content/uploads/2021/02/wd-2-24-21-3-201x300.jpg 201w, https://websitedepot.com/wp-content/uploads/2021/02/wd-2-24-21-3.jpg 392w" sizes="auto, (max-width: 201px) 100vw, 201px" /></p>
<p>&nbsp;</p>
<h3><span style="font-weight: 400">Further Thoughts </span></h3>
<p>&nbsp;</p>
<p><span style="font-weight: 400">You might ask: “Why would Google make me go through all this?”</span></p>
<p><span style="font-weight: 400">Well, as I’ve mentioned before, Google always wants to display the best businesses. One part involved with that: being up to date. </span></p>
<p><span style="font-weight: 400">Businesses that “let things slide,” so to speak, online, will typically do so in their work as well. (That’s not to say that yours has, of course, just coming from Google’s perspective.) </span></p>
<p><span style="font-weight: 400">So, by updating all of this, you’re letting Google know: “Hey, we’re here, we’re doing our jobs, and we’re taking the virus seriously.” </span></p>
<p><span style="font-weight: 400">The last is important, particularly if you haven’t done this in a while.</span></p>
<p><span style="font-weight: 400">While this blog is about updating all of this in regards to Google, remember, this is something you should probably do for your business just in general. </span></p>
<p><span style="font-weight: 400">After all, posting on social media regularly, churning out content, and so forth, doesn’t just give you the chance to connect to potential customers, be seen as an authority, and so forth. It also shows them that you’re still working, viable, and ready to help. </span></p>
<p><span style="font-weight: 400">For help with the Google My Business partners program or just about anything else related to growing your company, you can reach out to us at (888) 477-9540. </span></p>
<p>&nbsp;</p>
<p>The post <a href="https://websitedepot.com/what-to-do-with-your-companys-google-my-business-right-now/">What to Do With Your Company’s Google My Business Right Now </a> appeared first on <a href="https://websitedepot.com">Digital Marketing Firm - Website Depot SEO, Web Design, Marketing</a>.</p>
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		<title>Why It’s So Important to Get Help With Google Ads </title>
		<link>https://websitedepot.com/why-its-so-important-to-get-help-with-google-ads/</link>
		
		<dc:creator><![CDATA[Danny]]></dc:creator>
		<pubDate>Fri, 18 Sep 2026 19:11:01 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Google Partners]]></category>
		<category><![CDATA[Web Services]]></category>
		<guid isPermaLink="false">https://websitedepot.com/?p=73225</guid>

					<description><![CDATA[<p>Online advertising is perhaps the most powerful form of advertising ever designed.  It’s also accessible to every business owner.  This... </p>
<p class="excerpt-read-more-container pull-right"><a class="excerpt-read-more btn btn-primary" href="https://websitedepot.com/why-its-so-important-to-get-help-with-google-ads/" title="Read Why It’s So Important to Get Help With Google Ads ">Read More</a></p>
<p>The post <a href="https://websitedepot.com/why-its-so-important-to-get-help-with-google-ads/">Why It’s So Important to Get Help With Google Ads </a> appeared first on <a href="https://websitedepot.com">Digital Marketing Firm - Website Depot SEO, Web Design, Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400">Online advertising is perhaps the most powerful form of advertising ever designed. </span></p>
<p><span style="font-weight: 400">It’s also accessible to every business owner. </span></p>
<p><span style="font-weight: 400">This wasn’t the case for previous generations. Years ago, someone could pay to put their ad on the radio, but they couldn’t just broadcast it themselves. </span></p>
<p><span style="font-weight: 400">Now, with Google Ads and similar forms of advertising, you can be in complete control. </span></p>
<p><span style="font-weight: 400">We understand small business owners that want to handle their own online ads. After all, it’s your business. You started it, you grew it to where it is, and it makes sense to want to be in control. </span></p>
<p><span style="font-weight: 400">But, that could cause you to, at best, not get all that you can out of your Google Ads. Worse, it can cause you to lose your money and not get anything positive at all. That’s the kind of thing our </span><a href="https://websitedepot.com/hire-google-partner-agency-adwords-management/"><b>Google Ads management company</b></a><span style="font-weight: 400"> keeps from happening.  </span></p>
<p><span style="font-weight: 400">I thought about that today when I read this sobering report. </span></p>
<p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-73226" src="https://websitedepot.com/wp-content/uploads/2021/01/wd-1-21-21-2-199x300.jpg" alt="wd    " width="199" height="300" srcset="https://websitedepot.com/wp-content/uploads/2021/01/wd-1-21-21-2-199x300.jpg 199w, https://websitedepot.com/wp-content/uploads/2021/01/wd-1-21-21-2.jpg 389w" sizes="auto, (max-width: 199px) 100vw, 199px" /></p>
<p>&nbsp;</p>
<h2><span style="font-weight: 400">Click Fraud is Rampant Online </span></h2>
<p>&nbsp;</p>
<p><span style="font-weight: 400">In simple terms, “click fraud” is a way to lose money with online advertising without growing your customer base. It’s more or less the last thing you as a small business owner want to happen. </span></p>
<p><span style="font-weight: 400">Unfortunately, it happens all of the time. </span></p>
<p><span style="font-weight: 400">These findings from just last year show that “36% of display ad clicks are fraudulent or invalid.” </span></p>
<p><span style="font-weight: 400">So, on average, more than one-third of ad clicks on display ads aren’t anything, they’re just wasted money and resources. </span></p>
<p><span style="font-weight: 400">What’s perhaps more frightening than this is how “only 13% of accounts monitored had little to no fraudulent or invalid activity.” </span></p>
<p><span style="font-weight: 400">That means more than one in ten of every company’s online ad clicks aren’t real. That’s true across industries, platforms, etc. </span></p>
<p><span style="font-weight: 400">That’s an incredible amount of wasted money. </span></p>
<p><span style="font-weight: 400">In fact, as the study goes on to show, the average small business loses just under $15,000 annually due to this. </span></p>
<p><span style="font-weight: 400">That number goes way, way up for bigger businesses. </span></p>
<p><span style="font-weight: 400">Think about your business: odds are you don’t have $15 to just lose. </span></p>
<p><span style="font-weight: 400">The question then becomes “how can you keep this from happening?” </span></p>
<p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-73228" src="https://websitedepot.com/wp-content/uploads/2021/01/wd-1-21-21-3-199x300.jpg" alt="wd    " width="199" height="300" srcset="https://websitedepot.com/wp-content/uploads/2021/01/wd-1-21-21-3-199x300.jpg 199w, https://websitedepot.com/wp-content/uploads/2021/01/wd-1-21-21-3.jpg 387w" sizes="auto, (max-width: 199px) 100vw, 199px" /></p>
<p>&nbsp;</p>
<h3><span style="font-weight: 400">How to Protect Your Business While You Grow </span></h3>
<p>&nbsp;</p>
<p><span style="font-weight: 400">The answer is: by getting help. </span></p>
<p><span style="font-weight: 400">Here at our Google Ads management company, we tailor our ad strategy to the client. We can take care of it to the extent that you would like. </span></p>
<p><span style="font-weight: 400">What we do, no matter what, is keep this fraud from happening to you. </span></p>
<p><span style="font-weight: 400">Drawing upon our experience, we can work to make your online ads work for you. A good way to think of it is we put them in a position where they can succeed. Think of it like a billboard: we can make sure your ads go into the right place in the right way. </span></p>
<p><span style="font-weight: 400">To learn more about how we can help your business to grow, you can reach us at (888) 477-9540. </span></p>
<p>The post <a href="https://websitedepot.com/why-its-so-important-to-get-help-with-google-ads/">Why It’s So Important to Get Help With Google Ads </a> appeared first on <a href="https://websitedepot.com">Digital Marketing Firm - Website Depot SEO, Web Design, Marketing</a>.</p>
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		<title>Appetizing Analogies: Learning from Snack Marketing for Your Business </title>
		<link>https://websitedepot.com/appetizing-analogies-learning-from-snack-marketing-for-your-business/</link>
		
		<dc:creator><![CDATA[Danny]]></dc:creator>
		<pubDate>Fri, 18 Sep 2026 19:11:00 +0000</pubDate>
				<category><![CDATA[Web Services]]></category>
		<guid isPermaLink="false">https://websitedepot.com/?p=71623</guid>

					<description><![CDATA[<p>Of course, the day before Thanksgiving, I’m going to talk about food.  Specifically, snacking.  Mondelez International, Inc. is one of... </p>
<p class="excerpt-read-more-container pull-right"><a class="excerpt-read-more btn btn-primary" href="https://websitedepot.com/appetizing-analogies-learning-from-snack-marketing-for-your-business/" title="Read Appetizing Analogies: Learning from Snack Marketing for Your Business ">Read More</a></p>
<p>The post <a href="https://websitedepot.com/appetizing-analogies-learning-from-snack-marketing-for-your-business/">Appetizing Analogies: Learning from Snack Marketing for Your Business </a> appeared first on <a href="https://websitedepot.com">Digital Marketing Firm - Website Depot SEO, Web Design, Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400">Of course, the day before Thanksgiving, I’m going to talk about food. </span></p>
<p><span style="font-weight: 400">Specifically, snacking. </span></p>
<p><span style="font-weight: 400">Mondelez International, Inc. is one of the world’s largest snack companies. </span></p>
<p><span style="font-weight: 400">You may not have heard that name. But, you have heard of Ritz, Oreo, Chips Ahoy! (exclamation point proper punctuation), Triscuit, Sour Patch Kids, Club Social, Toblerone, Cadbury, and so, so many other snacks that you’ve no doubt had. </span></p>
<p><span style="font-weight: 400">Thus, when they say something about snacking, one tends to listen. </span></p>
<p><span style="font-weight: 400">They did a </span><a rel="nofollow" target="_blank" href="https://www.mondelezinternational.com/stateofsnacking"><span style="font-weight: 400">study</span></a><span style="font-weight: 400"> called the “State of Snacking.” </span></p>
<p><span style="font-weight: 400">The study found that “9 in 10 of global adults are snacking more or the same during the pandemic than before.” </span></p>
<p><span style="font-weight: 400">You probably didn’t need a study from a multinational corporation to tell you that. </span></p>
<p><span style="font-weight: 400">However, they found quite a bit of other information, too. </span></p>
<p><span style="font-weight: 400">The findings can help you to better connect to your customers during this time, no matter what industry you’re in. </span></p>
<p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-71624" src="https://websitedepot.com/wp-content/uploads/2020/11/wd-11-25-20-2-200x300.jpg" alt="wd    " width="200" height="300" srcset="https://websitedepot.com/wp-content/uploads/2020/11/wd-11-25-20-2-200x300.jpg 200w, https://websitedepot.com/wp-content/uploads/2020/11/wd-11-25-20-2.jpg 389w" sizes="auto, (max-width: 200px) 100vw, 200px" /></p>
<p>&nbsp;</p>
<h2><span style="font-weight: 400">Comfort in Snacking (and Everything Else) </span></h2>
<p>&nbsp;</p>
<p><span style="font-weight: 400">As the study found, “Comfort is the top driver of snacking this year.” </span></p>
<p><span style="font-weight: 400">It went on to say that “consumers see snacking as an important source of comfort, connection, and community, especially during the past year.” </span></p>
<p><span style="font-weight: 400">So, if you’re looking at which products or services to emphasize during this holiday season or even beyond, you can’t go wrong focusing on comfort. </span></p>
<p><span style="font-weight: 400">People want to be comforted. They want to be connected, to feel better even if just for a moment. </span></p>
<p><span style="font-weight: 400">Just about every company in any industry can offer some bit of that. </span></p>
<p><span style="font-weight: 400">Whether it’s focusing on how comfortable your furniture is, or how happy Dad/someone in your life will be when you buy them that new table saw, or anything else, putting an emphasis on comfort and happiness can guide you well this holiday season. </span></p>
<p><span style="font-weight: 400">As the study went on to say, “snacking also offers bite-sized moments of satisfaction and peace, with a majority of respondents noting it has helped distract them from a trying year.” </span></p>
<p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-71626" src="https://websitedepot.com/wp-content/uploads/2020/11/wd-11-25-20-3-199x300.jpg" alt="wd    " width="199" height="300" srcset="https://websitedepot.com/wp-content/uploads/2020/11/wd-11-25-20-3-199x300.jpg 199w, https://websitedepot.com/wp-content/uploads/2020/11/wd-11-25-20-3.jpg 387w" sizes="auto, (max-width: 199px) 100vw, 199px" /></p>
<p>&nbsp;</p>
<h4><span style="font-weight: 400">Health, Hope, and the Future </span></h4>
<p>&nbsp;</p>
<p><span style="font-weight: 400">While more people have turned to snacking than before, they also understand that snacking can go wrong. You can do too much snacking. </span></p>
<p><span style="font-weight: 400">To wit, the study found “as snacking increases, so too does the focus on healthy products and ingredients.” </span></p>
<p><span style="font-weight: 400">Indeed, more than half of the people who responded to this study (folks from literally all over the world) found that they wanted snacks for “nourishment,” as well as focusing on what the snacks can provide them and even wanting smaller portions (so they won’t eat as much). </span></p>
<p><span style="font-weight: 400">You can take from this that, if you’re offering some product for consumption, that you want healthier options. </span></p>
<p><span style="font-weight: 400">But, at the risk of straining an analogy too far, I would also argue this shows that people care about the environment and being “green” too. </span></p>
<p><span style="font-weight: 400">Eating healthier or even attempting to do so is done with an eye towards the future. Specifically, a better future. Snack companies (and really food companies of all kinds) have been able to bring in more customers than ever by offering some healthy (or even just healthier) options. </span></p>
<p><span style="font-weight: 400">But, if your company doesn’t sell or market food, you can achieve a similar effect by showing how you’re environmentally conscious, too. </span></p>
<p><span style="font-weight: 400">For more help with this or anything else, you can contact our <a href="https://websitedepot.com/seo-services-for-small-businesses/"><strong>website and </strong></a></span><span style="font-weight: 400"><strong>SEO packages</strong> company</span><span style="font-weight: 400"> at (888) 477-9540. </span></p>
<p>&nbsp;</p>
<p>The post <a href="https://websitedepot.com/appetizing-analogies-learning-from-snack-marketing-for-your-business/">Appetizing Analogies: Learning from Snack Marketing for Your Business </a> appeared first on <a href="https://websitedepot.com">Digital Marketing Firm - Website Depot SEO, Web Design, Marketing</a>.</p>
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		<title>Stories Vs. Statistics: Marketing that Grabs the Customer Instantly </title>
		<link>https://websitedepot.com/stories-vs-statistics-marketing-that-grabs-the-customer-instantly/</link>
		
		<dc:creator><![CDATA[Danny]]></dc:creator>
		<pubDate>Fri, 18 Sep 2026 19:11:00 +0000</pubDate>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Web Services]]></category>
		<category><![CDATA[Branding]]></category>
		<guid isPermaLink="false">https://websitedepot.com/?p=73107</guid>

					<description><![CDATA[<p>Attention-grabbing.  Instantly-engaging.  Are you looking for ways to get your potential audience’s attention and never let it go?  Those are... </p>
<p class="excerpt-read-more-container pull-right"><a class="excerpt-read-more btn btn-primary" href="https://websitedepot.com/stories-vs-statistics-marketing-that-grabs-the-customer-instantly/" title="Read Stories Vs. Statistics: Marketing that Grabs the Customer Instantly ">Read More</a></p>
<p>The post <a href="https://websitedepot.com/stories-vs-statistics-marketing-that-grabs-the-customer-instantly/">Stories Vs. Statistics: Marketing that Grabs the Customer Instantly </a> appeared first on <a href="https://websitedepot.com">Digital Marketing Firm - Website Depot SEO, Web Design, Marketing</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400">Attention-grabbing. </span></p>
<p><span style="font-weight: 400">Instantly-engaging. </span></p>
<p><span style="font-weight: 400">Are you looking for ways to get your potential audience’s attention and never let it go? </span></p>
<p><span style="font-weight: 400">Those are a couple of methods right there. </span></p>
<p><span style="font-weight: 400">Short, evocative phrases. </span></p>
<p><span style="font-weight: 400">Alternatively, you could ask questions that your potential customer may be asking. Ideally, the answer to the question is: your company, products, or services. </span></p>
<p><span style="font-weight: 400">Those are methods for the beginning of a piece of content. </span></p>
<p><span style="font-weight: 400">You can use them in blogs, yes, but you can also use them in videos, vlogs, and more. </span></p>
<p><span style="font-weight: 400">It’s one thing to get someone’s attention. It’s something else entirely to keep it. </span></p>
<p><span style="font-weight: 400">This is one great tip I came across today while doing my daily reading for our </span><a href="https://websitedepot.com/services/digital-marketing/"><span style="font-weight: 400">content marketing agency services. </span></a></p>
<p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-73108" src="https://websitedepot.com/wp-content/uploads/2021/01/wd-1-18-21-2-283x300.jpg" alt="wd    " width="283" height="300" srcset="https://websitedepot.com/wp-content/uploads/2021/01/wd-1-18-21-2-283x300.jpg 283w, https://websitedepot.com/wp-content/uploads/2021/01/wd-1-18-21-2.jpg 546w" sizes="auto, (max-width: 283px) 100vw, 283px" /></p>
<p>&nbsp;</p>
<h2><span style="font-weight: 400">A Lesson from the COVID-19 Vaccine </span></h2>
<p>&nbsp;</p>
<p><span style="font-weight: 400">Like so many of you, I’ve been thinking quite a bit about the COVID-19 vaccine. Imagining all the things I’ll do and places I’ll go once I have it, and so forth. </span></p>
<p><a rel="nofollow" target="_blank" href="https://www.science.org/content/article/compelled-stories-marketing-expert-s-tips-promoting-covid-19-vaccination"><span style="font-weight: 400">This article</span></a><span style="font-weight: 400"> about marketing the vaccine really spoke to me. </span></p>
<p><span style="font-weight: 400">Specifically, there’s a part where a marketing expert addresses the hesitancy some may have to getting vaccinated. </span></p>
<p><span style="font-weight: 400">Their advice is: “People are more compelled by stories than they are by statistics. If your patient says to you, ‘hey, the lady down the street from me said her niece had a bad reaction. I’m the same age as her niece. I’m really worried about this.” It’s important not to say, “Well, let me show you a chart that will explain exactly how rare this is.” (Instead) it’s more important to say, “I have a patient exactly your age who was in here last week, and they were one of the first people to get the vaccine, and they did great.” </span></p>
<p><span style="font-weight: 400">Statistics aren’t going to be the answer there. Someone who comes in saying “hey, I’ve heard of someone who says that this didn’t work out for them” isn’t going to be swayed by numbers on a chart. </span></p>
<p><span style="font-weight: 400">There’s an important lesson here. </span></p>
<p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-73109" src="https://websitedepot.com/wp-content/uploads/2021/01/wd-1-18-21-3-300x182.jpg" alt="wd    " width="300" height="182" srcset="https://websitedepot.com/wp-content/uploads/2021/01/wd-1-18-21-3-300x182.jpg 300w, https://websitedepot.com/wp-content/uploads/2021/01/wd-1-18-21-3-768x467.jpg 768w, https://websitedepot.com/wp-content/uploads/2021/01/wd-1-18-21-3.jpg 958w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p>&nbsp;</p>
<h3><span style="font-weight: 400">How This Applies to Your Business </span></h3>
<p>&nbsp;</p>
<p><span style="font-weight: 400">When marketing your business to your customers, always keep that in mind. </span></p>
<p><span style="font-weight: 400">Real people talking honestly is always going to be an asset. </span></p>
<p><span style="font-weight: 400">It doesn’t have to be your only asset. Rather, it should be utilized effectively. </span></p>
<p><span style="font-weight: 400">Testimonials from customers and clients can be powerful. That’s true whether they’re in writing on your social media pages or filmed videos. </span></p>
<p><span style="font-weight: 400">You may even want to have contests or promotions where the winners will get to be filmed. </span></p>
<p><span style="font-weight: 400">This isn’t to say that you never want to use statistics or the like in your marketing. But, just never lose sight of the human element. For example, our full-service digital and content marketing agency services have plenty of clients who have been in business for a very long time. So, in some of their marketing, we’ll show statistics of their growth in addition to pictures from their beginning, testimonials from long-time customers/clients, and so forth. </span></p>
<p><span style="font-weight: 400">Using this in your marketing can make everything that much more potent. </span></p>
<p><span style="font-weight: 400">For help with this and so much else, you can reach us at (888) 477-9540. </span></p>
<p>The post <a href="https://websitedepot.com/stories-vs-statistics-marketing-that-grabs-the-customer-instantly/">Stories Vs. Statistics: Marketing that Grabs the Customer Instantly </a> appeared first on <a href="https://websitedepot.com">Digital Marketing Firm - Website Depot SEO, Web Design, Marketing</a>.</p>
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		<title>The Human and Not-So-Human Touch: Balancing Online With Manual Work </title>
		<link>https://websitedepot.com/the-human-and-not-so-human-touch-balancing-online-with-manual-work/</link>
		
		<dc:creator><![CDATA[Danny]]></dc:creator>
		<pubDate>Fri, 18 Sep 2026 19:10:59 +0000</pubDate>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web Services]]></category>
		<guid isPermaLink="false">https://websitedepot.com/?p=74329</guid>

					<description><![CDATA[<p>“AI is the way of the future!”  “Soon, just about everything in marketing will be done manually!”  We’ve read those... </p>
<p class="excerpt-read-more-container pull-right"><a class="excerpt-read-more btn btn-primary" href="https://websitedepot.com/the-human-and-not-so-human-touch-balancing-online-with-manual-work/" title="Read The Human and Not-So-Human Touch: Balancing Online With Manual Work ">Read More</a></p>
<p>The post <a href="https://websitedepot.com/the-human-and-not-so-human-touch-balancing-online-with-manual-work/">The Human and Not-So-Human Touch: Balancing Online With Manual Work </a> appeared first on <a href="https://websitedepot.com">Digital Marketing Firm - Website Depot SEO, Web Design, Marketing</a>.</p>
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										<content:encoded><![CDATA[<p><span style="font-weight: 400">“AI is the way of the future!” </span></p>
<p><span style="font-weight: 400">“Soon, just about everything in marketing will be done manually!” </span></p>
<p><span style="font-weight: 400">We’ve read those quotes, too. </span></p>
<p><span style="font-weight: 400">They tend to show up in so many “what to expect in the new year” columns. It felt like there were more of them than ever before this year. That makes sense, as the pandemic forced so many of us to work remotely, out of the office, and far from each other. </span></p>
<p><span style="font-weight: 400">Technology is always advancing. What we’re able to utilize at our full-service</span><a href="https://websitedepot.com/services/digital-marketing/"><b> digital online marketing</b></a><span style="font-weight: 400"> company, for example, often consists of what would have been thought of as science fiction just a few years ago. </span></p>
<p><span style="font-weight: 400">That said, the “AI revolution” isn’t a straight path. It has many curves, stops and starts. By finding a way to merge technological advancements with good, old-fashioned manual work, you’ll be able to find what’s best for your business. </span></p>
<p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-74331" src="https://websitedepot.com/wp-content/uploads/2021/02/wd-2-17-21-2-300x200.jpg" alt="wd    " width="300" height="200" srcset="https://websitedepot.com/wp-content/uploads/2021/02/wd-2-17-21-2-300x200.jpg 300w, https://websitedepot.com/wp-content/uploads/2021/02/wd-2-17-21-2-768x511.jpg 768w, https://websitedepot.com/wp-content/uploads/2021/02/wd-2-17-21-2.jpg 881w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p>&nbsp;</p>
<h2><span style="font-weight: 400">Where Technology Is Heading </span></h2>
<p>&nbsp;</p>
<p><span style="font-weight: 400">I found </span><a rel="nofollow" target="_blank" href="https://martechseries.com/sales-marketing/marketing-tech-will-come-2021/"><span style="font-weight: 400">this article</span></a><span style="font-weight: 400"> fascinating. </span></p>
<p><span style="font-weight: 400">For one, “Autonomous A/B Testing” and “Natural Language Processing” certainly seem like they could help any business’s marketing. </span></p>
<p><span style="font-weight: 400">In short, “NLP” would be able to make it so that “AI can successfully imitate human speech, form naturally flowing sentences, and give human-to-machine interactions a personal touch.” </span></p>
<p><span style="font-weight: 400">Also from the article, “autonomous (A/B) testing is the ability to create test cases and executive them without human intervention.” In the context of the article, that would use “algorithms, data, and predictive models to analyze web pages and offer a complete breakdown of all well-performing elements. This (would enable) marketers to create a site that combines all the best-performing features and optimizes conversion rates.” </span></p>
<p><span style="font-weight: 400">That all sounds fantastic. </span></p>
<p><span style="font-weight: 400">One thing I did note, though: if you read the article, there’s no mention of what this technology is. No links to who’s doing it, explanations of where this is on the horizon, etc. </span></p>
<p><span style="font-weight: 400">As I read on, I couldn’t shake the feeling that it would be impossible for me (or anyone here at Website Depot) to sign off on something that never had a human involved. </span></p>
<p><span style="font-weight: 400">As someone who writes and proofreads so much of the content here, I wouldn’t feel comfortable allowing something to go through that had been created entirely by the best “NLP” without reading it over. I imagine I’m not alone in that. </span></p>
<p><span style="font-weight: 400">What I’m saying is that these tech advancements, like so many others, really do sound great. That said, they’re not going to be at the point where marketers (or any business owner) can trust them entirely, not yet. I’m certainly open to being convinced (I’ve seen plenty of tech advancements just in the last year alone) but for now and the foreseeable future, Website Depot is going to rely on the human touch at the beginning as well as at the end of the process. </span></p>
<p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-74330" src="https://websitedepot.com/wp-content/uploads/2021/02/wd-2-17-21-3-300x198.jpg" alt="wd    " width="300" height="198" srcset="https://websitedepot.com/wp-content/uploads/2021/02/wd-2-17-21-3-300x198.jpg 300w, https://websitedepot.com/wp-content/uploads/2021/02/wd-2-17-21-3-768x506.jpg 768w, https://websitedepot.com/wp-content/uploads/2021/02/wd-2-17-21-3.jpg 880w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p>&nbsp;</p>
<h3><span style="font-weight: 400">Where It Can Help Today </span></h3>
<p>&nbsp;</p>
<p><span style="font-weight: 400">Of course, don’t take the above paragraph to mean I’m “anti-technology.” If anything, I’m the opposite. I’m all for trying as much new tech as possible to see how it can work. </span></p>
<p><span style="font-weight: 400">That’s going to be critically important, of course, as </span><span style="font-weight: 400">this article</span><span style="font-weight: 400"> states. </span></p>
<p><span style="font-weight: 400">You don’t need to have a subscription to the service to get the gist of it. The headline says it all: “Marketing Execs Won’t Return to Travel Until at Least June.” </span></p>
<p><span style="font-weight: 400">So, it’s going to be just as important as ever to continue to expand what you can do online. All of those remote work routines and habits you’ve built, they’re going to continue to be important. Moreover, I personally believe that, even when the world does open up and we’re all vaccinated, much of what we’ve found during the “digital age” is going to stick with us. </span></p>
<p><span style="font-weight: 400">By balancing new technology with what you’re already good at, you can get the most from both the tech and your staff. </span></p>
<p><span style="font-weight: 400">For more about how our full-service digital online marketing company can help, you can reach us at (888) 477-9540. </span></p>
<p>The post <a href="https://websitedepot.com/the-human-and-not-so-human-touch-balancing-online-with-manual-work/">The Human and Not-So-Human Touch: Balancing Online With Manual Work </a> appeared first on <a href="https://websitedepot.com">Digital Marketing Firm - Website Depot SEO, Web Design, Marketing</a>.</p>
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