
Balancing the Negative with the Positive in Your Marketing

If you’ve been reading blogs about marketing during the pandemic, you’ve probably heard many seemingly contradictory messages. “Don’t be…

If you’ve been reading blogs about marketing during the pandemic, you’ve probably heard many seemingly contradictory messages. “Don’t be…

Not sure exactly where that phrase comes from, but I first heard it in the context of writing for TV….

Setting up our monitors and assembling a makeshift workspace in our homes is now a reality for many Americans. Our…

“How do you market your company?” Ask that question to a business owner, and you’re liable to get many different…

As you read that phrase you probably heard it in Jim Valvano’s voice. There are inspirational speeches, and then there’s…

What do you think of when you read the words “Sweet Emotion?” Maybe it’s hearing that famous song while on…

Search engine optimization (SEO) and web design were considered to be separate entities. But in today’s search landscape, these two…

Optimism, for lack of a better word, is good. Optimism makes it easier to be proactive, to take the kinds…

Up until a couple of weeks ago, Americans were living in the golden age of convenience. Grocery stores were packed…

You’ve probably heard the word “pivot” more times in the last four months than you did in the last several…