Meeting Your Customers Where They Are, Digitally and Virtually
“Meet your customers where they are” is one of those cliches so ancient as to have lost all meaning. Obviously,…
Category: Technology
Utilizing Technology for Your Business the Right Way
“The digital era isn’t coming, it’s here now,” Danny said in one of our earlier pandemic Zoom meetings. He was…
Changes to Make as the World Opens Up
Over the last year, we’ve all heard some version of “now, the world is opening up” many times. This time,…
What to Learn About Marketing from the Telehealth Industry
To paraphrase the old line, if you haven’t heard of “telehealth,” you will soon. Formerly the “tech of the future,”…
Simpler, Shorter, Faster: the Changes that Last Post-Pandemic
“How much of the stuff we did during the pandemic are we going to use after the pandemic?” That’s a…
Ways to Win “In-Store” in 2021
Even in a pandemic, people want to shop in stores. Many stores have done incredible work making their locations safer. …
What Your Business Can Learn From the Termite Extermination Industry
Termites. Not something pleasant to think about. Hopefully, you and I never have to hire a termite exterminator. Then again,…
Honesty and Consistency: Good for Your Customers and for Google
Google really never stops trying to improve Google. Recently, they announced some changes that could greatly impact how your business…
The Message for Marketers from Super Bowl Ad Analysis
You can usually tell the quality of the Super Bowl by how much people are talking about the ads after…
Brush, Floss, and Market Every Day: Takeaways from Dental Marketing
Every industry faces its own marketing challenges. The dental industry, of course, isn’t going away. It’s not like you can…