Simpler, Shorter, Faster: the Changes that Last Post-Pandemic
“How much of the stuff we did during the pandemic are we going to use after the pandemic?” That’s a…
Category: Technology
Ways to Win “In-Store” in 2021
Even in a pandemic, people want to shop in stores. Many stores have done incredible work making their locations safer. …
What Your Business Can Learn From the Termite Extermination Industry
Termites. Not something pleasant to think about. Hopefully, you and I never have to hire a termite exterminator. Then again,…
Honesty and Consistency: Good for Your Customers and for Google
Google really never stops trying to improve Google. Recently, they announced some changes that could greatly impact how your business…
The Message for Marketers from Super Bowl Ad Analysis
You can usually tell the quality of the Super Bowl by how much people are talking about the ads after…
Brush, Floss, and Market Every Day: Takeaways from Dental Marketing
Every industry faces its own marketing challenges. The dental industry, of course, isn’t going away. It’s not like you can…
The Human and Not-So-Human Touch: Balancing Online With Manual Work
“AI is the way of the future!” “Soon, just about everything in marketing will be done manually!” We’ve read those…
The Key to Being Truly Responsive in Your Marketing
“In the pandemic, you need your marketing to be more responsive!” “In 2021, you need your marketing to be more…
Just About No Form of Marketing is Ever “Dead,” But…
“Is email marketing dead?” “Has the time for direct marketing ended?” Just about every day, I read marketing articles for…
Cleaning the “Mess” – Utilizing Marketing to Succeed With Google
“The way people make decisions is messy – and it’s only getting messier.” It would be one thing for that…