Just About No Form of Marketing is Ever “Dead,” But…
“Is email marketing dead?” “Has the time for direct marketing ended?” Just about every day, I read marketing articles for…
Category: Technology
Cleaning the “Mess” – Utilizing Marketing to Succeed With Google
“The way people make decisions is messy – and it’s only getting messier.” It would be one thing for that…
Turning Challenges Into Opportunities No Matter Your Industry
“How are we going to get around this?” “OK, so, sit down. We’ve got another emergency to deal with…” No…
Google Analytics 4: What to Know to Help Your Business
The more information you have, the better. With more information, you can make more educated decisions about your business. One…
Meeting Your Customers Where They Are, Digitally and Virtually
“Meet your customers where they are” is one of those cliches so ancient as to have lost all meaning. Obviously,…
Utilizing Technology for Your Business the Right Way
“The digital era isn’t coming, it’s here now,” Danny said in one of our earlier pandemic Zoom meetings. He was…
Changes to Make as the World Opens Up
Over the last year, we’ve all heard some version of “now, the world is opening up” many times. This time,…
What to Learn About Marketing from the Telehealth Industry
To paraphrase the old line, if you haven’t heard of “telehealth,” you will soon. Formerly the “tech of the future,”…
Simpler, Shorter, Faster: the Changes that Last Post-Pandemic
“How much of the stuff we did during the pandemic are we going to use after the pandemic?” That’s a…
Ways to Win “In-Store” in 2021
Even in a pandemic, people want to shop in stores. Many stores have done incredible work making their locations safer. …