Honesty and Consistency: Good for Your Customers and for Google
Google really never stops trying to improve Google. Recently, they announced some changes that could greatly impact how your business…
Category: Technology
The Message for Marketers from Super Bowl Ad Analysis
You can usually tell the quality of the Super Bowl by how much people are talking about the ads after…
Brush, Floss, and Market Every Day: Takeaways from Dental Marketing
Every industry faces its own marketing challenges. The dental industry, of course, isn’t going away. It’s not like you can…
The Human and Not-So-Human Touch: Balancing Online With Manual Work
“AI is the way of the future!” “Soon, just about everything in marketing will be done manually!” We’ve read those…
The Key to Being Truly Responsive in Your Marketing
“In the pandemic, you need your marketing to be more responsive!” “In 2021, you need your marketing to be more…
Just About No Form of Marketing is Ever “Dead,” But…
“Is email marketing dead?” “Has the time for direct marketing ended?” Just about every day, I read marketing articles for…
Cleaning the “Mess” – Utilizing Marketing to Succeed With Google
“The way people make decisions is messy – and it’s only getting messier.” It would be one thing for that…
Turning Challenges Into Opportunities No Matter Your Industry
“How are we going to get around this?” “OK, so, sit down. We’ve got another emergency to deal with…” No…
Google Analytics 4: What to Know to Help Your Business
The more information you have, the better. With more information, you can make more educated decisions about your business. One…
Meeting Your Customers Where They Are, Digitally and Virtually
“Meet your customers where they are” is one of those cliches so ancient as to have lost all meaning. Obviously,…